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Articles Of Interest
US & Colombia Sign Free Trade Agreement
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Floreal
Kniwear Cuts 800 Workers
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27 Hurt in Factory Fire
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Burlington Coat's Fur Mistake
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History of Lingerie
Page
2
Buyers' Best Sellers
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Ask Andy
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McPete Sez
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Cone Denim to Cut 260 Employees
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M&S Hires Men to Help Male Shoppers
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Ask Kevin
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Beckham Threatens to Sue
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$.10 an Hour
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Eye Candy Cuts
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November Retailers' Sales Review
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Page 2
H&M and Madonna
Launch Line
Popular fashion chain Hennes & Mauritz will launch a line co-designed
by Madonna next spring. 
Madonna has been working with H&M’s head of design Margareta van den
Bosch on the 'M by Madonna' ladies’ wear line, which is due to be launched internationally in March.
H&M has previously provided the singer with an off-stage wardrobe as well as kitting out her band and dancers on tour. Madonna has also
designed a tracksuit for H&M in the past.
"I've made no secret of my love of fashion over the years,"
said Madonna. "Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results".
13/13
History of Lingerie
by Sexy Lingerie Models
Lingerie as we know it is a relatively recent concept. Your grandmother would probably never combine the word sexy and lingerie in the same sentence. In the early part of the 20th century, women’s underwear was designed for functionality rather than sensuality. No one, with the possible exception of a Moulin Rouge Can Can Dancer, bought underwear to be seen in it. Until 1960s, women’s underwear served three main purposes: 
SHAPE
HYGIENE
MODESTY
Corset and Girdle
Shape was provided by binding the body to compress it at the center and move flesh from the waist to the breasts and hips. From the 16th to the 19th century this was accomplished by the corset, a device that would squeeze a woman’s waist to as little as 16 or 17 inches (40 - 43 cm). Some women as well as men would practice “tight lacing”, a practice of training the body to accept progressively narrower binding and achieve an extremely exaggerated, hourglass shape as shown in
the cartoon commentary from 1893 shown below. For many, however, the corset was painful and limited movement. During the 1920s, the corset was gradually replaced by the girdle. The girdle also shaped the body, but used elastic material rather than bindings, which was much more comfortable and less extreme. The girdle was designed to smooth a woman’s body, and give it a more appealing line. The girdle either started at the shoulders as seen in the photo, or at the waist. It was closed by either hook and eye type closures (such as in modern day
brassiers) or zippers as shown in the photo. At the bottom of the girdle were usually fasteners that clipped to stockings to hold them in place. By the 1960s the girdle gradually disappeared and was replaced by the panty girdle. The panty girdle was replaced by (control top) pantyhose which will be discussed in more detail below.
Brassiere
There is much controversy about who first invented the brassiere. Henry  Lesher is credited by some with patenting the first brassiere, in 1859. While his design looks more or less like a bra, (though the figure of the person wearing it hardly looks like a woman), he designed it primarily as a “breast pad and perspiration shield”. While it was also designed to “give a symmetrical rotundity” it was not intended for breast support.
Many attribute the invention of the modern brassiere to Mary Phelps Jacob mostly because her patent was the first to use the
French word "brassiere". Her invention was backless and was held in place by straps which wrapped around the woman and tied in front. But, as she writes in her patent description, on February 12, 1914 her invention was meant to be worn with evening gowns that were cut low in the back and was intended to “cover the top of the corset and hold the wearer in proper form”. Again, she did not mention breast support.
Still others believe that the brassiere was invented by Herminie Cadolle in 1889. Interestingly the company she founded, Cadolle
 Paris, is still in
existence today, but no mention of Herminie’s invention is made on the company website. When contacted for comment or information, the company did not respond. Marie Tucek patented a breast supporter in 1893. While the design appears very similar in design to the modern day brassiere, there are some design flaws. Marie Tucek's garment was never marketed and would probably not have been very successful if it had been.
Olivia P. Flynt writes in her patent application on January 10 1876 (38 years before Jacob, 17 years before Tucek and 13 years before Cadolle), that her invention is “specially designed as a bust support and improver”…”preserving and producing a more comely outline and comfortable feeling than the corset”. She further writes “this garment is specially adapted to ladies having larger busts, and will be used instead and take the place of a corset, thereby enabling
 beauty of form to be used instead and taking the place of a corset”. “The garment sustains the bust from the shoulders….and holds or presses up the lower portion of the bust”.
The woman was describing not only the first brassiere, but also the modern day bra. It is obvious that Olivia Flynt in 1876 envisioned and invented the modern day brassiere! Olivia was the holder of no less than 6 clothing patents and was a successful manufacturer of women’s undergarments.
Panties
Until 1970s, women’s underpants (panties in America, knickers in England) served one main purpose: protection and cleanliness of the outerwear. Neither sexy nor attractive, they were originally designed to be functional. In the 1800’s they were called ‘drawers’. Some drawers were full body outfits; others just came to the waist. Usually the longer type had convenient flaps in the backs, as shown in the photo, so that the wearer did not have to get undressed when using the toilet. Drawers and knickers had one thing in common that is almost unknown today; the underwear extended down to cover a part of the thigh as can be seen in this 1935 ad for Vanity Fair panties where three thigh lengths are offered.
As time went on, ladies underwear became smaller and smaller.  First, the thigh covering became shorter and shorter until by the 1950s they completely disappeared and the panty was born. But even then panties were large, baggy and unattractive as can be seen in this 1956 ad for Lollipops ladies ‘briefs’. By the 1960s, companies like Frederick’s of Hollywood started to glamorize lingerie. In this ad from 1961, the string panty is clearly seen. Though not a common place item for many decades to come the string, or glamour string as Frederick's called it, is proof that lady's underwear have gone from full body covering to the barest of essentials. Where will they go from here?
Pantyhose
The miracle of the pantyhose is that it combined for the first time, the panty and stockings into one garment. Until the late 1950’s the girdle got smaller and lighter, but stockings were a separate item, to be clipped to a garter belt or girdle as seen in this 1953 ad for Silf Skin panty girdles. In 1959, Glen Raven combined the panty with the stockings and created the first pantyhose as can be seen in their ad below which states “it is September 1964 and you are still struggling with garters? Isn’t it time you tried Glen
Raven Panti-Legs?”
2/12
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
1/24
Romance?
Karl and Milly were lying in bed one night. Karl was falling asleep but Milly was in a romantic mood and wanted to talk. She said, "You used to hold my hand when we were courting."
Wearily Karl reached across, held her hand for a second, and rolled over to try to fall asleep.
A few moments later she said, "Then you used to kiss me."
Mildly irritated, he leaned across, gave her a peck on the cheek and settled back down to sleep.
Thirty seconds later she said, "Then you used to bite my neck."
Angrily, he threw back the bed clothes and got out of bed.
"Where are you going?" she asked.
"To get my damn teeth," he replied.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
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The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
Hi - as always I enjoy reading my bi monthly newsletter. even though Julia and I have moved onto the radio entertainment world, we are pleased to report that our one product company still sells very well - the bodyperks nipple enhancer as seen on Sex and the City. Our invention/product crosses 4 markets: Lingerie, boutique,
mastectomy and "specialty stores" i.e. sex or drag. And we still make in US bec we want to and even though we got ripped off from all sides once we got our patent (2 yrs ago!), we are now the only ones legally selling!! Yeah! here's to the little guys winning! thank you!
Lori Barghini
www.fm107.fm The Lori and Julia Show
http://www.bodyperks.com
If
you have the answer.....Give
it"
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you have something to say..
"Say it".
If you have a question......"Ask
it"
Do you have any show dates for
2002
Do you have any show dates or events that you would like posted for
2007? If so please e-mail them to me for posting
in our show section. Thank
You
End of Page 2
 
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