McPete Sez Newsletter

                                










Intimates Market 24/7

Adult Wholesale Distributors 

Daisy Corsets


Pixie Dust

Fever

Eldorado

NandoVision

Studio Time

Tia Lyn 
Lingerie


International Lingerie Shows

Esty Lingerie

McPete Sales

The Underfashion Club


Styles Fashion



The Hosiery   
Association is to 
Close After 108 Years
Page 1

The ILS Virtual Catalog
Page 1

Pakistan's Cargo Congestion Continues
After Strike
Page 1

Tia Lyn’s Curvy NYC
Catwalk
Page 1

Fab Foundations
Page 2

The International
Lingerie Show
Page 2

Fever Fashion Show
Page 2

Baci Lingerie Announces Winners of Dreams Collection Retail Contest
 Page 2

Envy Menswear Celebrates First Anniversary
 Page 2

McPete Sez
Mailbag
Page 2

The International
Lingerie Show Continued 
Page 3

Lipgloss & Lace:
Body Image - The Struggle Is REAL!
Page 3

Samantha Chang Trunk 
Show at Lille Boutique 
Page 3

Eurovet Launches Riviera by CURVExpo
Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

The International
Lingerie Show Continued
Page 4

ON AIR WITH CLUB
CALEXOTICS
Page 4

The Addict Expose: Kriss Soonik Lingerie A/W 2013
Page 4

Hot Products
Page 5

New POS Materials from pjur Page 5





















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                                     Page 2        

2/3
    
Fab Foundations
               by Ali Cudby

When I was at Wharton School of Business, I had an Entrepreneurship professor who said, “where you see a problem that frustrates people, you’ll find a business opportunity.” Tara Cavosie did exactly that when she created Hooked Up Shapewear. 

Shapewear is supposed to be a smoothing garment, but too often, when Tara wore it, the shapewear moved on her body and ended up creating more lumps than it resolved. She says, “the point of shapewear is to look amazing and nobody knows your secret” but the reality wasn’t always meeting the promise, and Tara wasn’t alone with similar complaints. At some point, after battling another style that rolled down over the course of a day, Cavosie wished for shapewear that wouldn’t roll or create a gap between her shaping piece and her bra band, where her back rolls would push out. And with that thought, the inspiration for a better approach to shapewear was born – ultimately becoming Hooked Up Shapewear.




What makes Hooked Up Shapewear different is that it’s cut with a higher rise across the back, so it is designed to lie under the bra band and eliminate the gap that can form between bra and shapewear. It also comes with straps that connect the bra directly to the garment, but underneath, which keeps the garment in place. Its patent pending design can be customized for any bra, and the garment itself comes with extenders for back smoothing bras, six positions for the placement of the hooks – for further customization, and three sets of hooks to align with the strap widths.


Says Cavosie, “For every scenario when I said, ‘I wish I could buy this,’ I designed the product to solve that problem.” Choices were made to make the product feel luxe, with compressive microfiber that is breathable, light and has a great hand. It’s also designed with a curvy woman in mind. The brand’s primary model is a size 12, which makes it easier to see how the garment lies on a woman with some extra padding on her frame.


The product comes in four styles – brief, mid-thigh, slip and open bust – and two colors, nude and black. The size range is S-3X, and based on hip and waist measurements ranging from waist sizes 26”- 52” and hips from 35 – 57 inches. 

The promise of shapewear that stays in place and doesn’t roll is probably going to mean a lot of women wanting to be Hooked Up.


Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company. 
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit, download a free chapter of Busted! 
 


09/2013

     The International
     Lingerie Show
The International Lingerie Show was held September 23-25, 2013 at the Rio Hotel in Las Vegas. 
As one of the biggest lingerie shows, The International Lingerie Show featured hundreds of  exhibitors, including sexy lingerie, club wear, adult products, sexy Halloween costumes and more. It is the perfect opportunity to view the latest industry trends and newest designs for the upcoming season. 
One of the show’s biggest highlights is the runway fashion show, where brands showcased new lingerie lines, club wear trends, and sexy costumes.


"We had such a good time at the September ILS debuting our new Top Drawer Corset line that received a lot of attention. It was great to see familiar faces and meet a lot of new retailers interested in our brand. ILS is such a great opportunity for us to meet face-to-face with our retailers and get their feedback about our products"
- Jennifer Reynolds of Daisy Corsets

"It's amazing how time flies. This is the one show where you can find everything you need for your lingerie business. The Tia Lyn brand is best known for luxurious lingerie offered in full size range, S - 3X. I am grateful for all of the fabulous loyal buyers and friends that have been made over the years. The traffic is always strong at ILS and our numbers are up! More and more boutique buyers are coming to find their 50 Shades of Grey along with increasing numbers of big box stores looking for fresh new product. I wouldn't miss it for the world!"
Tia Lyn of Tia Lyn Lingerie 

"All of us at Shirley of Hollywood just love the ILS Show, we have such a big build up to the event, and as always, we had a fantastic reaction to all our collection including Intimate Attitudes, HOT and Gyz. The boxed lingerie category has been so HOT, that we added more boxed Shirley styles, and wrote them very well. We had all our buyers from across the country in and writing, as well as our Canadian shops, and buyers from Asia and Europe. We premiered the brand new “Love is in the Air” Valentine collection to a great response. Shirley Valentine’s starts shipping the end of October, in addition to our Holiday line, ready for all the re-merchandising right after Halloween. We opened quite a few new customers at the show, and are looking forward to March, but before that, the Shirley of Hollywood Big Book is in the works, and will be ready for release right after Christmas to start the New Year off right." 
- Eric Schlobohm of Shirley of Hollywood

"Dreamgirl, as always, was thrilled to be a part of both of the International Lingerie Shows this year and we look forward to the upcoming shows in 2014 where we will be showcasing our latest seasonal collections! Our 2014-2015 Collection Catalogue will be launching next month and we’ve expanded some hot-selling categories, as well as added some new and exciting categories! Our new Bridal lingerie packaging will sure to be stunning and we have a few “tricks up our sleeves” for clubwear, which we will announce in November!
We are also very excited to have won the Storerotica Costume Manufacturer of the Year award for the second year in a row. With the Halloween season right around the corner, we anticipate a stronger sales turnout in stores due to the holiday falling on a Thursday night this year. Dreamgirl is once again sponsoring the French Tuesday’s Halloween Bash at the House of Blues on Thursday, October 31st. Members attending will be receiving Dreamgirl “swag” and merrymaking with fabulous crowds of Hollywood!"
- Lar Hovsepian of Dreamgirl

Note: by clicking on the photo's below, it will bring you to their web-site. or to their e-mail if no web-site exists.
Remember to tell them you saw them here.
          
Photos by Heather Briggs

Chris Miller and John Miller of Fetisso.  
              jmiller225@cox.net 


Rodrigo Cano of Julie France with a 
customer.  juliefrance@juliefrance.com 


           The Music Legs booth. 
            sales@musiclegs.com 


The Eldorado booth. karla@eldorado.net 

       
Tabitha Pike modeling Cherry Turnover.   
               hautect@gmail.com 


The Vibratex booth.  eddie@vibratex.com 

The International Lingerie 
Show is continued on page 3



The Fever Fashion Show
     Pictures by Christopher Butt
Once again Fever was in the spotlight in New York City, this time in the form of a fashion show.
On November 1, models showcased the collection at the Highline Ballroom during the Circus Carnival Party where guests also enjoyed Go Dancers and Aerialist Performers. 
The fashion show and party was organized by Hillary Flowers and NewYorkParties.com.

























Want to invest in Fever?
Contact:
US:
Email: markbehar@smiffys.com 
Tel: 646 225-6626
Cell: 646 592 3977
UK:
Email: traceywhite@smiffys.com 
Toll Free Tel: 888 776 4339 (Ext. 703)
www.fever-collection.com    

Interested in having your own fashion show in New York City? email fashionshow@mcpetesez.com  

Baci Lingerie Announces Winners of Dreams Collection Retail
        Contest 
Facebook Fan Votes Determined Winning Halloween Displays Created by Prize-Winning Retail Partners!
Baci Lingerie announces the winners of the Dreams Retail Display Contest. Baci retail partners Adult World, Fantasy Gifts, and Spice Lingerie garnered the winning votes from Facebook fans. The submissions required the stores to create and submit eye-catching Halloween displays featuring Baci Lingerie’s Dreams Collection of sexy bedroom costumes.
The contest enlisted the participation of each Baci retail partner store, which entered the contest by creating fun, eye-catching floor displays within their stores. Retail partners were encouraged to embellish their display submissions with Baci accessories such as gloves and hosiery. Contest participants also utilized exquisite handmade Italian Masquerade Masks, which feature Swarovski crystal embellishments, and Baci’s award-winning selection of Eyelashes, which are also a wonderful addition to any lingerie and costume selection.
Baci Lingerie invited fans of each retail store to its Facebook page to enter votes for their favorite display, by “Like”-ing their preferred photo until 11:59pm, October 31.
“The Baci Lingerie Dreams Display Retail Contest on Facebook was a great way to engage our retail stores and their customers in a way that exemplifies the power of social media,” says Baci Social Media Manager Veronica Rajadnya. “The entries for the contest were as creative and evocative as the line itself, and we saw an exciting amount of participation from our followers. Great work to all of the stores that entered, and congrats to our winners!”
A range of prizes will be awarded to the winning retailers, including cash, merchandise, and an HDTV. First place in the contest was Adult World; second place was Fantasy Gifts; third place was Spice Lingerie.



“The Baci display contest was a big success! I know myself and our sales staff were all extremely excited to take part in such a great event,” says Adult World’s lingerie buyer, Eric Morrow. “We have definitely seen an increase in sales, especially from the Dreams line. I will continue to keep Baci as a highlight of our stores!”
The Dreams Collection features luxurious, titillating costumes perfect for roleplay scenarios both in and out of the bedroom, including nurses, flight attendants, schoolgirls, police, and more.
Baci Lingerie prides itself on the fine fabrics and flattering styles utilized in all its styles, designed to compliment every woman, enhancing her innate and unique sex appeal. The brand continues to evolve with new collections and designs, including its plus size collection, which encourages women of all shapes and sizes to embrace their sexy side. Baci is transitioning all styles in the Dreams Collection to include Diva (1X-2X) and Queen (3X-4X) sizing.
Baci Lingerie is now available in the US market through XGen Products. For more information about Baci’s American sales, please contact sales@xgenproducts.com or call (877) 450-XGEN (9436).
About Baci Lingerie:
Baci Lingerie, which derives its name from the Italian word "kisses," is a celebration of women. Baci’s exquisite lingerie officially debuted to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada. The fine fabrics and flattering styles complimented every woman, enhancing her innate and unique sex appeal. The brand continues to evolve with new collections and designs, including its Diva line, which encourages women of all shapes and sizes to embrace their sexy side. Baci’s international partners work harmoniously to streamline trends, fashion, and concepts, while carrying the brand and philosophy to women of all walks of life. Baci is the brand to wear, featuring something for everyone and every occasion. Made by women, for women, Baci promotes healthy sexual confidence and “Celebrates Every Woman!” For more information, visit www.Baci.com
For United States sales information, please contact:
Sales@xgenproducts.com 
For international sales information, please contact: Sales@baci.com 
For inquiries regarding New Business Development, please contact:
NBD@Baci.com 
For international inquiries and information on becoming an exclusive Baci Lingerie, contact:  
internationalinquiries@baci.com
  
For general Baci information, please contact:
info@baci.com 818-783-6300
Baci Lingerie Corporate’s social media accounts include:
www.Twitter.com/BaciKiss  www.Facebook.com/BaciBrand
www.Pinterest.com/BaciBrand
  www.Instagram.com/BaciLingerie 
www.YouTube.com/user/BaciBrand  www.BaciBrand.tumblr.com 

Dreamgirl Launches Weekender Panty Pack
Dreamgirl International has launched an exciting new product to its successful line of panties: the Weekender Panty 3-Pack. The new style features an assortment of three contrast lace-trimmed cheeky panties in red, black and hot pink with naughty and enticing embroidered sayings for each day of the weekend: “F*ck me Friday,” “Spank Me Saturday,” and “Seduce Me Sunday”. 
The Weekender Panty 3-Pack comes packaged in Dreamgirl’s signature bright-themed panty package and is offered at $8.95 wholesale for the sizes S, M, L, XL and $9.95 wholesale for sizes 1X/2X and 3X/4X. The Panty 3-Pack can be merchandised easily in store as a novelty gift item or as an impulse product. The panty box fits well on peg boards and slat walls as well as atop tables and shelves. Either way, this panty 3-pack is a sure way to entice and spice up any weekend!

About Dreamgirl:
Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 US Sales Representatives nationwide and over 20 International distributors. Renowned for creating innovative new concepts, the company launched industry changing designs such as the Light-Up, Reversible, Versatile, Convertible and the Quick Change costumes for women. In 2004, Dreamgirl introduced its luxurious coffee table look book and evergreen boxed lingerie program the Dreamgirl Diamond Collection, to resounding success.
For 2011, Dreamgirl expanded into a 93,000 square foot warehouse facility with increased automated fulfillment and shipping capabilities. Improved supply chain management has enabled the company to introduce products more often and ship faster to retailers. Utilizing Dreamgirl’s state-of-the-art B2B online platform, customers can log on 24/7/365 to check real time inventory, track PO’s and place orders. “Our organization continues to execute its business plan across all product categories and in all markets. I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2014-2015 season,” cited Christopher Scharff, CEO of Dreamgirl International.
For more information go to www.dreamgirldirect.com  

Envy Menswear Celebrates First Anniversary
Sexy, Fashion-Forward Men's Underwear Brand Marks Landmark Year! 
Envy Menswear proudly celebrates its first anniversary in the luxury men’s intimate wear market. Envy’s 204 SKUs are currently available in the United States, United Kingdom, Australia, Austria, Scandinavia, Malta, and Russia, with new international partners finalizing their Envy partnership deals.
“Envy has proven to be a fast-rising star as a top selling line in only our first year,” says Envy Menswear Director of Global Sales & Operations Christian Savoie. “Our retail partners are devoting more space in their stores to make room for sexy menswear after seeing profits derived specifically from that market. We’re thrilled with the consumer interest in Envy, and are pleased to have had such a successful launch year.”

“Enyv is such a great addition to my store!” exclaims Adult Shop 61 representative Caitlyn. “Great packaging, soft, durable material, and a great variety. Our customers have given us such a great response to the product. I would highly recommend this to everyone!” 
Envy launched at last year’s International Lingerie Show in Las Vegas, Nevada, with 55 initial styles, including briefs, thongs, boxer briefs, mesh briefs, tank tops, mesh tanks, and more. In the 12 months since, Envy has introduced hotter and trendier styles for the fashion forward man, leading menswear websites to taken note of Envy’s extensive collection; MenAndUnderwear.com notes, “It is not very often [you] see a brand’s initial collection being so extensive. It is a sign of a brand which is here to stay.” MenswearInsight.com and StorErotica.com have also featured Envy.
Envy Menswear owner Frank Koretsky says, “The appeal and interest from retailers and distributors around the world has been extremely enthusiastic. Their continued orders and reorders are a direct result of increased demand from their customers, who love Envy’s designs as well as the price point. It encourages us to keep coming up with new designs and innovations in the menswear market, and we look forward to continuing our relationship with all our international partners.”
Folsom Gulch retail buyer Rick states, “We’ve received a great response from our customers regarding Envy and sales have been great! If you’re looking for a new brand of men’s underwear to try, ENVY is it… the packaging is great too!” 
Envy encompasses most male styles and fits of underwear, including basic foundation pieces, everyday wear, sexy styles, and dancewear. Featuring hot, trendy clothes for the fashion-forward man, the Envy Menswear catalog includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics, and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks, and trunks, as well as bareback athletic jocks and briefs.
In addition to basic colors – white, black, red – Envy also features edgy gunmetal and camo, as well as new colors like neon pink, neon blue, and neon green in time for summer. Many Envy items are also available with sequin embellishments.
Catalogs, images, and price sheets are available and can be sent right away by request; in addition, international distributors interested in stocking Envy may contact info@envymenswear.com.  
About Envy Menswear
Envy Menswear’s intimate apparel collection for men appeals to the fashion forward man with hotter, trendier styles. Featuring boxers, briefs, thongs, and more, Envy is vogue, striking underwear complimenting the most stylish suits and casual clothes. The Envy man is full of confidence in any environment, with his clothes on or off. If the clothes make the man, Envy Menswear makes the man a star. For more information, visit http://www.EnvyMenswear.comwww.Twitter.com/EnvyMenswear, or www.Facebook.com/EnvyMenswear
Contact Information
For general information, please contact: info@envymenswear.com 

Nerd Overpopulation 
This truck driver hauling a tractor-trailer load of computers stops for a beer. As he approaches the bar he sees a big sign on the door saying "Nerds Not Allowed - Enter At Your Own Risk!" He goes in and sits down. 
The bartender comes over to him, sniffs, says, "You smell kind of nerdy. What do you do for a living?" 
The truck driver says, "I drive a truck, and the smell is just from the computers I am hauling." 
The bartender says, "Okay, truck drivers are not nerds." and serves him a beer. As he is sipping his beer, a skinny guy walks in with tape around his glasses, a pocket protector with twelve kinds of pens and pencils, and a belt at least a foot too long. The bartender, without saying a word, pulls out a shotgun and blows the guy away. 
The truck driver said, totally shocked, "Why did you do that?" 
The bartender said, "Not to worry, the nerds are overpopulating Silicon Valley and are in season now. You don't even need a license." 
The truck driver finishes his beer, gets back in his truck, and heads back onto the freeway. Suddenly he veers to avoid an accident, and the load shifts. The back door breaks open and computers spill out all over the freeway. He jumps out and sees a crowd already forming, grabbing up the computers. They are all engineers, accountants and programmers wearing the nerdiest clothes he has ever seen. 
He can't let them steal his whole load. So, remembering what happened in the bar, he pulls out his gun and starts blasting away, felling several of them instantly. A highway patrol officer comes zooming up and jumps out of the car screaming at him to stop. 
The truck driver said, "What's wrong? I thought nerds were in season." 
"Well, sure," said the patrolman. "But you can't bait 'em." 

Hey Bloggers, Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute                            please e-mail us.  


************************************************   
The McPete Sez Mail Bag
                                

    From our Readers  
       To our Readers
      For our Readers
              
Inquiries:
   
Some of our readers will have the answer.  
  Remember, our readers are in the same Industry.    
Retailers, Manufacturers and Sales Representatives


*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez. Vulgar or offensive language will not be posted.
       If you have the answer.....Give it"
   If you have something to say..
"Say it".  
        If you have a question......
"Ask it"  
 
                              

Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section.  Thank You           
                              

  
                                    End of Page 2
   The McPete Sez Lingerie Newsletter & Women's Wear Journal