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Articles Of Interest
Korea-US Free Trade Agreement
Page
1
Customs Seized 117 Shipping Containers
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PNTR Failed US House Approved
Page
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Sri Lanka Advised to Promote Good Work Ethics
Page
1
International
Lingerie Show
Page
2
Buyers' Best Sellers
Page
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Ask Andy
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McPete Sez
Mailbag
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International Lingerie Show Continued
Page
3
Federated
to Sell Bridal Group
Page
3
Ask Kevin
Page
3
International Lingerie Show Continued
Page 4
Anti-Ageing Fabrics
Page 4
'Garment Girls' Songs
Page 4
International Lingerie Fashion Show
Page
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Page 3
Mystery Solved
A chicken and an egg are lying in bed. The chicken is leaning against the
headboard smoking a cigarette, with a satisfied smile on its face.
The egg, looking a bit pissed off, grabs the sheet, rolls over, and says,
"Well, I guess we finally answered THAT question."
3/12
Federated to Sell Bridal
Group
Federated Department Stores announced that it had reached two
separate agreements to sell one of the few remnants of its acquisition of May Department Stores, its Bridal Group, albeit for
less than the department store chain was believed to be seeking.
An affiliate of the private equity firm Leonard Green & Partners LP,
has agreed to purchase the 269-unit David’s Bridal and the 10-store Priscilla of Boston groups for US$750m, while the 511-store After
Hours Formalwear business, including the Mr Tux stores in New England, was picked up by Houston-based Men’s Wearhouse, the largest
retailer of men’s suits in the US, for $100m.
Federated expects to reap after-tax proceeds of $750m for the two businesses once the transactions close in the first quarter of fiscal
2007, which begins February.
The Bridal Group was picked up by Federated as part of its acquisition of arch-rival May Department Stores Co last year and was
immediately viewed as both a likely sale target and a difficult one.
While most of the “redundant” retail operations sold by Federated since the acquisition have been department stores which went to
either other broad lines retailers or real estate interests, the Bridal Group’s stores tend to be located in strip malls or operate as
freestanding units.
The Leonard Green acquisition continues the growing trend of private equity firms buying into US retail properties, one that’s resulted in
the acquisition of numerous retailers in the past few years, including Burlington Coat Factory, Mervyn’s and one of the properties
sold off from the May stable by Federated, Lord & Taylor.
However, many security analysts were expecting the sale of the Bridal Group to fetch somewhere in the neighborhood of $1bn, although the
long wait for its execution had many convinced that a lower figure ultimately would result.
Terry Lundgren, chairman, president and chief executive officer of Federated, said: “While the Bridal Group did not fit with Federated's
strategy for focusing on the nationwide Macy’s and Bloomingdale's brands, we do believe these businesses have a promising future under
the ownership of Leonard Green and Men's Wearhouse.
“We look forward to a continuing relationship between Macy's and David's Bridal, with Macy’s being the exclusive department store
wedding gift registry partner with David’s.”
7/24
www.delicateillusions.com
International Lingerie Show
Continued
Melissa Hardin and Debbie Harris hold up the see
thru
bra and Super Perk breast form by Nearly Me.
melo@nearlymetech.com
Linh Ngo holds up a halter mini dress by Dancewear Express
dancewearexpress@earthlink.net
Ph: 281-488-9966
Heather models a sexy outfit by Nisha's
Closet.
shoneykaren@yahoo.com
Ph: 480-905-7339
Morgana Lapin and Lisa Willoughby are surrounded by
sexy and elegant garments by Morgana
Lingerie.
info@wearlingerie.com
Robin Viteri LMT gives April Talsma of Stagelight Studios a
massage using IDEAL from the Natural Contours Collection
by the Sinclair Institute. sym@sinclairwholesale.com
Fotini Revivo is busy helping customers in the G Bangers
booth. fotinirevivo@supersoftlingerie.com
The Fantasy Lingerie booth, where you can find a large
assortment of bridal, bustiers, hosiery and plus sizes.
fantasy@fantasylingerie.net
Latoya is modeling a white fishnet
dress by Eros.
alberto@cherireros.com
Carrie is wearing a sexy dress from Hot Sauce Style's
Spring 2007 collection. jodihotsaucestyle@yahoo.com
Steve Kimberling with Humboldt Merchant Services is
ready to help you with all of your credit card needs.
SKimberling@hbms.com
Christine models Red Slice
Dress by Hot Girl.
kkalyss@aol.com
Donald Kingston, Debra Kingston, Rick Lamster, Linda Suib
all of Top Rock Private Dancer stand with Ron Johnson
from Undercover Style, TX.
toprock1@pacbell.net
Ph: 800-533-5532
Betty Wells and Mary Hill of Escante are with Tammy
Borde and Cindy Mosher of Chocolate Walrus, NV.
escante@escante.net
Dorothy Cheng and Vincent Liu smile for the camera in the
Sensual Mystique booth. info@sensualmystique.com
Sophia Regis, Sylvana Gegvataj and Marc Kristel stand
behind Shannon wearing a sexy cat costume, and Jessica as
a sexy Santa by G World Collections.
marc@gworldcollections.net
Lana models a hot item by Electric Lingerie while standing
with Dan wearing a garment from the Blue Line Collection.
sales@electric-lingerie.com
Sylvia is wearing a sexy item from Forplay's Clubwear
Collection. info@forplayinc.com
Fred Wells is busy helping customers in the Honeydew
Intimates
booth. wellsintimates@hotmail.com
International
Lingerie Show
Continued on Page 4
24/24
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
3/12
Hustler Lingerie Partners
With International Intimates
When Larry Claxton Flynt began publishing Hustler Magazine in 1974, he
could not have imagined how powerful the brand would someday become. Today the Hustler empire is the largest in the world of adult, with branded
magazines, video content, gentlemen’s clubs, a casino, television networks, adult novelties and now a chain of retail stores. The brand has gained
enormous popularity as an American lifestyle icon and the company has more
recently expanded into street-wear, socks, swimwear, jewelry and an extensive line of accessories, as well as other lifestyle products, which are sold in both adult and specialty boutiques around the world. With the expansion of the brand into more mainstream markets, the time was right for Larry and his daughter Theresa, Vice President Licensing and Brand Management, to
launch the new Hustler Lingerie.
 Seeking to launch a new branded lingerie line that would provide exposure to a wider audience, Hustler sought out the top intimate apparel manufacturer in the industry, International Intimates, Inc. International Intimates is known for cutting edge design, high quality products sourced from around the world and competitive pricing. With brands like Anna Sui, Necessary Objects, René Rofé, Sophie B and Hot Bottoms, the company’s abilities to design, source and deliver, far surpass any of the competition, making them the ideal choice for a brand as large as Hustler. International Intimates, founder and CEO, René Rofé, is among the most respected members of the intimate apparel industry and has spent 25 years providing consumers the most comfortable, fashionable, and affordable intimates available. Always looking for new opportunities, René Rofé was aware of Hustler’s needs as a growing brand and gladly took over the license.
“We have found the ideal partner in International Intimates. As a leader in the intimate apparel industry they have shown us that they share our vision for the line and they are aware of tremendous potential for the brand in this market,” added Mr. Flynt, Founder of Hustler Magazine.
“We have had tremendous success with our own labels as well as our other licensed brands, but I felt it was really time for us to develop more of an iconic brand… Hustler has been a part of American culture since its creation, representing freedom, beauty, exploration, fun and excitement. The name means something, and we can use that to help tell a story,” said René Rofé about the project. “I am honored that Hustler and Mr. Flynt have chosen to work with us. With my son Elan as President of the Hustler Lingerie division, we have enormous plans for expansion into many new categories including latex, seamless, and even a complete line of hosiery.”
“Expanding into categories like seamless and micro fiber basics will allow us to bring the Hustler brand into the mainstream market. Hosiery is another category that was not offered by the previous licensee, and this is another category for which we see enormous mainstream potential. These new categories, as well as the assortment of basic lace and cotton panties, will serve to strengthen the brand’s appeal with consumer’s across the board,” said Elan Rofé, Hustler Lingerie president. “This is a brand that has the ability to crossover into these typically more conservative markets, and these new product offerings will take it there.”
The Huslter Lingerie line was launched at the International Lingerie Show in October. The line is extensive and diverse, with sub-categories representing the many facets of the Hustler lifestyle. Sub-brands like Barely Legal, Taboo and Hustler University will all have their own identity and focus, as will the leather, seamless and hosiery lines. “We are expanding the line tremendously, capitalizing on the brand’s strength worldwide. It was very important when creating this line that we pay close attention to the branding effort on every level. We have worked very closely with Mr. Flynt and the Hustler team to identify what Hustler means to them and to America, and how we can convey these ideas through the collection,” said Elan Rofé, president Hustler Lingerie.
International Intimates designers are notorious for their fresh thinking and creative approach, and the new line showcases their ability to push the envelope of sexy fashion. The hosiery collection utilizes flocking and new screen-printing technology to create a look that is unique while still maintaining the brand identity. The flocking detail has been used to create signature styles like “Butta’ Fly”, “True Confessions”, and “Diamond Girl”. In addition to these embellished styles and others with vinyl trim and rhinestone appliqué, Hustler Lingerie will also offer the basic fishnet, fence-net, industrial net and sheer thigh highs and pantyhose in a variety of colors.
The seamless collection, a sportier range of basics, also takes advantage of the most advanced production technologies to produce items that are comfortable, trendy and versatile. Seamless has been a tremendous success for brands like Victoria’s Secret and Calvin Klein, as more women are discovering the benefits of its design. Available in several basic colors and basic cuts, these items feature a torn Hustler logo and are sold in a more sophisticated package design that will help bring Hustler Lingerie to a wider audience.
Hustler Lingerie will offer a huge assortment of basic cotton and micro fiber panties, an area that was left previously untapped.
The Panty collections will be released as groups, each based on the various aspects of Hustler’s history and numerous sub-brands. For “Back Issues,” a collection of panties featuring actual photos of centerfolds from vintage issues of Hustler Magazine, International Intimates utilized a new photo-realistic printing technique not found anywhere in the intimates business. The look is something totally new and unexpected. Initial reactions to the concept have been extremely positive and the company expects this collection to be among its top sellers. Other panties in the assortment of over 200 styles include
 Hustler University (a collection featuring humorous slogans), Hustler Rocks (a collection of rock’n’roll themed panties), and barely legal (a collection of brighter colored, lace panties in popular silhouettes).
Regarding the designs, Rofe says, "We recognize that modern intimates are all about pulling both ends of the fashion spectrum," says Elan Rofé, President of Hustler Lingerie division. “Today’s trends are showing a blend of the sophisticated with the trashy, the sweet with the smutty, and we believe we’ve developed a very diverse line which borrows from these trends, while providing a more timeless appeal.”
The fetish lifestyle has always been a major part of Hustler’s brand. International Intimates has addressed this by offering an assortment of fetish-wear for all types of enthusiasts.
There is also a full range of club-wear featuring dresses, boy-short sets, 1pc teddies, bikinis, micro-miniskirts, bustiers, vinyl neckties and an assortment of schoolgirl styles under the name Hustler Reform School.
The styles feature a more progressive design approach, utilizing various textiles and new silhouettes to create a look that is fashion-forward yet super sexy. These collections were shot on location at one of America’s top nightclubs, Stereo, the perfect backdrop to convey the feeling and fantasy created by these designs.
International Intimates will take every opportunity to work with Hustler and incorporate the new line into every aspect of Hustler’s retail, media distribution and adult entertainment operations. In addition, Hustler Lingerie will institute a marketing campaign of it’s own, which will include outreach to mainstream and adult industry press, and involvement in various newsworthy events. The company is already planning for their star-studded Hustler Halloween party at Stereo, New York City’s premier nightclub, as well as a celebrity fashion show at Hustler Hollywood on Sunset Blvd. Hustler Lingerie will solidify branding efforts by providing in-store displays and signage, and running an extensive advertising campaign in the trade press.
International Intimates has spared no expense in the development of this line and that fact is obvious when one considers the amount of resources needed to produce such an extensive and well-thought out line, in such a short amount of time. Every facet of today’s lingerie market was considered, from design to price to delivery to packaging, and the result is a line that will increase sales, help to brand the adult/alternative leader as a more acceptable label and also to allow International Intimates to increase its business within the adult-related retail market. Hustler Lingerie is expected to make an enormous impact this winter, as the catalog will launch in October and merchandise shipping in November. Anticipation is high around the world, as International Intimates has already signed on with distributors in Australia (Joie de Vie Pty, Ltd.), the United Kingdom (the award winning GotLingerie) and Spain (American Passion), and catalog requests come in daily from retailers across the U.S.
“The future looks very positive for this line. First reactions to the product have been fantastic… we haven’t even launched the catalog and we already have retailers lining up to place pre-orders. International Intimates is very excited to be part of the Hustler family, the most successful brand name in adult and alternative culture in the world. We’re going to provide a product that lives up to the enormity of the name and truly identifies and reflects Mr. Flynt’s vision of the Hustler lifestyle,” said Elan Rofé.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
End of page 3
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