|
Advertisers
In This
Issue
Tia
Lyn
Lingerie
Interludes Lingerie
Sensual Mystique
Allure
Leather
Desire
Fashions
La
Lame, Inc
Electric
Lingerie
Music
Legs
Shirley
of Hollywood
Elegant
Moments Lingerie
Delicate
Illusions
Coconut
Grove
JWS
Intimates
Tony Shoes
International
Lingerie Shows
Classique Lingerie Show
Fantasy Lingerie
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Submit2
Sponsor's
For This
issue
Questfinder
Submit2
Internet Gazette
Articles Of Interest
Chinese Exporters To Bid on 2006 Quotas
Page
1
UK Retailers' Sales Continue to Disappoint
Page
1
Brand Protection Council
Page
1
Underwear Recall
Page
1
Boy Shorts Vs The Thong
Page
2
Buyers' Best Sellers
Page
2
Ask Andy
Page
2
McPete Sez
Mailbag
Page
2
La Senza Posts Improved Q3 Income
Page
3
Fashion & Textile History Museum Opens In NYC
Page
3
Ask Kevin
Page
3
Live Models
Page
4
Casual Corner to Sell or
Close Stores
Page
4
Kmart Employees Rewarded $11.75M
Page
4
The Red Bra Ladies
Page
5
The Buzz
Page
5
Reps Corner
Page
5
Shows & Events
Page
5
We
Accept all
Major Credit Cards for Advertising
Foreign Exchange Rates
International
Size Charts
Put
my Banner
on your Web-site,
Click here and Link it to www.mcpetesez.com
 
|
Page 3
La Senza's Posts Improved
Q3 Income
Lingerie retailer La Senza has reported improved third-quarter income and sales after concentrating on its core business.
Quarterly net earnings totaled US$2.6m compared to a net loss of $853,000 in the same period last year. Sales grew 18.3% to $97.1m from $82.1m a year ago, while same-store sales were up 8.4%.
Net earnings for the first nine months of the year totaled $6.4m compared to a loss of $6.7m last year. Nine-month sales were $277.5m compared to $239.5m a year ago. Quarterly same-store sales rose 8.8%.
3/12
Fashion & Textile History
Museum Opens In NYC
The launch party for FIT's new gallery in Chelsea - the first in the United
States to offer a permanent collection of 250 years of fashion and textile
history - was sponsored by Redken and Elle magazine and attracted the likes of Alice Roi, Nanette Lepore, Doo.Ri Chung, Yeohlee, Ruffian duo Brian Wolk and Claude Morais and Zac Posen, who came to show their support and check out the debut exhibit, devoted to masterpieces of haute couture and fashion from FIT's private collection.
The exhibits themselves will be culled from FIT's collection of 80,000 fashion-related items - 50,000 garments and accessories dating from the 18th century to the present and 30,000 textiles from the sixth century to the present, in addition to 300,000-plus textile swatches and 1,500 sample books - meaning there is an enormous wealth of objects from which to draw.
"A lot of people don't even realize we have a permanent collection," said Steele with a laugh. "But we have humidity and temperature-controlled storerooms right here [on campus], and this gives us a chance to show selections from our collection."
The museum rooms were divided by century, beginning with a flat screen video display of historical fashion photographs from magazines like Vogue and Mademoiselle and best-of shots from FIT's past exhibits (The Corset, Claire McCardell, Belgian/Antwerp Style, Bonnie Cashin) in the Fashion History and Textile Gallery, along with silk fabric swatches from 1700 and French fashion illustrations from 1912.
Next was a gallery devoted to fashion from 1750-1899 (showcasing clothing, textiles and accessories from London, Paris and the US), The 1900-1949 room was all about Paul Poiret, flappers, Coco Chanel and Dior's "New Look," with some Jacques Fath, Ferragamo and Vionet thrown in for good measure.
The years 1950 to the present were represented by a veritable Who's Who of 20th century couturiers, including Yves St. Laurent (a beaded evening minidress), Courreges (a gray wool A-line shift), Halston's iconic evening pajamas, Roger Vivier's pilgrim-buckle shoes, Jean Paul Gaultier's cone bra dress, a Vivienne Westwood Buffalo collection ensemble, Azzedine Alaia's jacket and jumpsuit, accessories from Miu Miu, Gucci, Jean Yu lingerie, a Wonderbra, and garments from Gianni Versace, Prada, John Galliano, Proenza Schouler, Isabel Toledo, Rei Kawakubo for Commes des Garçons, Chado Ralph Rucci and Zac Posen.
7/24
La Lame to Reproduce
Italian Patterns
In October, La Lame Inc signed an agreement with their Italian print affiliate in order to sample and reproduce Italian patterns in US and Asia.
"The major plus here for the manufacturer is that the product will now be half the price it would be if it were purchases in Italy. This is possible because the manufacturer is seeing artwork that has already been developed. One does not have to struggle with colors or wait for the strike off to see the pattern as it has already been printed," said Joel Goldfarb, creative and sales
executive of La Lame Inc.
Along with the new availability of La Lame's Italian patterns, they offer a new Turkish line of rayon-Lycra prints great for lingerie, swimwear and cover-ups, and a line complete with many textured fabrics out of Brazil.
Coming in 2007, La Lame will be offering a new novelty laser dye for trims, along with the company's line of eyelet embroidery and schiffli.
Goldfarb stated, "We have a knack for finding out what is missing in (our customers') lines and, if we don't already have (what you are looking for) we will find it."
"This is a result of our vast international sourcing."
La Lame has been in the textile business for 45 years, and sources across
the European continent.
For more information, contact Glen Schneer at (212) 921-9770.
www.lalame.com
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
I would like to know this secret, since I have a homebased business currently spending tons of money on Google and Overtue advertisement that doesn't work for me.
I will appreciate your help.
Thank you
Gloria Lenis
Hey, we have a retail website and it is starting to evolve. I have been using Sponsored ads on Google and Yahoo, but would like to find a better cost ratio. I have done a little keyword research, but would like to do a little more tweaking. I plan to spend a week reviewing my site and making improvements in early December, so would like to have as much info as possible by then. Thanks for your help.
Debbie Morrill
Nice 'n' Naughty Fashions
To Gloria Lenis and Debbie Morrill,
The "Ten Minute Secret" that I am referring to regarding getting listed for free onto top search engines such as Google and Yahoo, is simple. You or your site maintainer can easily do this task in no time without having to be the editor and software site designer of your site.
Here's how: Log onto the internet from any browser such as Internet Explorer or Netscape.
Next, type in the following domain address: http://www.dmoz.org into your "Address" bar. This is located at the top of your internet browser which shows the current domain address you are viewing.
Now, click on the words: "suggest URL". This page tells you exactly how to submit to this directory. This directory is very important to get listed with so submit to it properly per their instructions.
Once you are familiar with how to suggest/submit your site to this directory, go back to the home/main page and select a category to submit your site to. In your specific case, you would start by clicking on "clothing" under the topic "Shopping".
Next, click on "Women's", then click on a subcategory such as: bridal, accessories or whatever you feel you're site is specifically retailing. Once you have selected a subcategory, you can then click on the words/link at the top portion of that page named: "suggest a URL". You will then be taken to a "Submission Page" for submitting to this directory.
In the "Site URL" box that starts out with; http:// "type in your sites' domain address".
Continue down and enter your "Title" and your "Site Description" and email address.
Now Click the "Submit" button at the bottom of the page.
If you've done everything correctly, your site is now submitted to www.dmoz.org which is an "open directory" listing of sites that is very important to get listed on in order to "evolve" onto such major search engines as: Google, Overture, Alta Vista, Lycos, etc. Here's DMOZ.ORG's exact wording once you submit your site:
"Once your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, AltaVista, HotBot, Google, Lycos, Netscape Search, etc. We make updates of the data available weekly, but each partner has their own update schedule."
It does take time to get your site listed on the major engines. But, it is easy and can be done free utilizing this directory. If your current advertising methods and efforts aren't showing monetary results, you should consider alternative marketing methods that can do more for your bottom line such as this example above.
Good Luck with your internet marketing!
Kevin
Hey Kevin,
I posted a shipping and packaging query on the site before I noticed "Ask Kevin"
I am hoping you can help - I have a website which I want to launch it’s a working progress at the moment however there are certain questions I have about running an online business, for instance: -
Whom should I use for shipping and how do I set that up?
How do I know what to charge for shipping per order?
What is the best way to package the garment?
Where should I purchase my packaging material?
What credit card online merchant should I use that wont require a large up front cost?
Any advice would be greatly appreciated!
Thanks in advance
Eilleen
Eilleen,
Your Questions Are:
Whom should I use for shipping and how do I set that up?
How do I know what to charge for shipping per order?
What is the best way to package the garment?
Where should I purchase my packaging material?
What credit card online merchant should I use that wont require a large up front cost?
Answers and Suggestions...
1. I am not too sure how to answer your first question regarding "Whom" you should use for shipping. For the beginning internet retailer, you will probably not be getting a huge number of orders right away. It does take some time to get to that stage. In order to save money, I would suggest doing all the packaging, and direct shipping yourself. I suggest also using regular ground shipping via your local post office. Using FedEx will expedite your package mailings but it is a little more expensive to use. Once you do start sending out a lot of orders, it may be time to consider hiring staff to take care of this task.
2. Shipping rates are a necessary evil when doing business online. If you don't charge them, you'll soon feel the financial burden on your business. By doing a little research on other related sites such as yours, you will find that a lot of lingerie related sites offer "Free" shipping, or free shipping on orders over a certain amount. The larger businesses can do that. You will need to charge something for your orders whether you incorporate the cost into the item itself or simply charge your customers appropriately per order. I generally charge around $6.00 per order along with a little higher retail rate in order to offset the high cost of shipping. On a light order such as a pair of panties I may charge only $3.95 on an order of this nature. I may be losing some customers who think they are saving money with other retailers, but the sales I do make pay for themselves and keep me in business.
3. We package our garments in large padded envelopes. For the beginning internet retailer, you can simply buy them as needed at Wal-Mart, Staples, etc. You don't want too small of an envelope and should avoid just stuffing the items in it. We neatly fold the items, wrap them in a pastel tissue paper for a feminine effect, and use large enough packaging to avoid an unsightly presentation to the customer who opens it. On larger orders, it is a good idea to use "new" cardboard boxing. Always print out your shipping labels for a neat, professional and legible appearance.
4. As stated above, you can buy your packaging materials in a large variety of places. We use Wal-Mart locally but since we have a store also, we order most of our shipping supplies in bulk from such companies as: Nahancho (www.nahancho.com) although you should be able to find a reputable supplier with a little online searching.
5. For credit card processing of your orders from an online website, we highly recommend "PayPal". Unless you already have a "merchant account" and a card processing machine, this is the best way to go. PayPal is highly recognized as a leader in "Secure" online transactions worldwide. It is easy to set up your items and account with them too. To buy your own equipment and set up a merchant account is fairly expensive and a lot of merchant companies are apprehensive to do business with online retailers. If you do use your own merchant account and equipment, you'll also need to set your processing pages up on a secure server in order to do a proper and successful business online. Take the time to familiarize yourself with PayPal. It's the least expensive way to go.
Good Luck with your internet business!
Kevin
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
End of page 3
|
