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Articles Of Interest

Burma Bill, AGOA and DR-CAFTA Fixes Signed 
Page 1

M&S Launches Wire-free
Bra Innovation
Page 1

India Lifts Investment Ban
Page 1

2012 STOREROTICA Awards Ballot for Soft Goods Goes Live 
Page 1

My Body... Finally.
Page 2

5 Questions to Ask Before You Hire An Online Service
Provider
Page 2

Business and Technology: Terms and Conditions
 Page 2

Eldorado Launches Customer Resource Center
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McPete Sez
Mailbag
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Lipgloss & Lace
Page 3

Fab Foundations  Page 3

2012 STOREROTICA Award
Winners 
Page 3

ITC to Study Benefit of FTAs
  Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

Sssh.com to Donate to Broadway Cares for the 
Month of July
Page 4

JOPEN Nominated for 
Four "O" Awards
Page 4

The Addict Expose- Kiss Me Deadly
  A/W 2012
Page 4

Club CalExotics Going Mobile
Page 4

Masque Sexual Flavors Helps
Couples Strengthen Their Relationships During National
Romance Month
Page 5

The Screaming O Relaunches Ogee™ Twistee Vibe w/ New 
Packaging & Patent 
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MCPETE SEZ CLASSIFIEDS
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The Buzz
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                                     Page 4        
                Flies on a Log 
Beth Vorhees of public TV fame said her daughter, Diana, a third-grader, was to give a demonstration speech at school. She planned to demonstrate how to make "Flies on a Log" which consists of peanut butter spread on a stalk of celery with raisins on it. 
The morning of her speech, Diana took out everything she needed and put it on the kitchen counter, ready to take it to school. Unfortunately, when the girl and her mother left for school, they forgot to take the items. 
Diana's mother dropped her off and went home to get the stuff. 
The celery was gone. The raisins were gone. The peanut butter had been put away. 
"Oh," said Diana's father. "I had that stuff for breakfast." 
Diana's faithful mother rushed to gather up more ingredients and rush them to school with an apology to the teacher and an explanation of what happened. 
"Gee," said Diana's teacher, "that's a first -- 'My dad ate my homework.'" 


050107               
The Addict Expose
                                 by Treacle
Kiss Me Deadly A/W 2012

            

Pictures from Kiss Me Deadly’s new Twisted Fairytales collection have been leaking for a while. I saw the 6 foot tall banner of Morgana as Little Red Riding Hood at the Paris lingerie shows, and just a few weeks ago, a photo of the new Jezebel knicker (shown above) went 
viral on Facebook and Tumblr. But Catherine usually tries to save the full set of images The Lingerie Addict. After all, she knows we’re some of her biggest fans!
I’ve been in love with Kiss Me Deadly for literally as long as I’ve been blogging. Not only is Catherine herself engaging, funny, and just all-around fantastic, her fans seem to be too. And I like that she changes up the traditionally passive poses of lingerie models with the occasional odd weapon. Or three.

Jezebel:
The first photo is the one that went viral on Facebook and Twitter. I own every single version of the Jezebel knicker to date, and I am really excited about the Swiss Dot pattern on this one. The knicker itself is in stock now, while the bra, garter belt, and brief are available for advance order. Catherine wrote me a note to say, “We do not recommend poisoning apples or going mining in it. You should use proper safety gear for both of those activities.”

            
            

Tempest Rose:
I’m not usually one for soft pink lingerie, but I am loving the tulip shape of this bra. I don’t think I own (or have even seen, for that matter) anything quite like it. The Tempest Rose set isn’t in stock 
now, but is available for pre-order, and so are the matching UK-made girdles. Catherine offered this interesting fact, “You can actually go through someone’s foot with a high heel. If only Cinderella 
had realised this rather than messing about with rodent assistants.”

            
            
            
            

Elle:
Out of everything here, I think the Elle robe is my favorite piece of the new collection. It’s also a recreation of a genuine vintage robe KMD used in some of it’s very first photoshoots. The Elle robe will be available for purchase starting in August, and though I don’t fancy myself an evil queen, Maleficient seems to be the perfect fairytale character for all the drama and glamour this robe requires.

            
            

Red Sirena:
I love the Sirena bra. It is magical. The lift, the cleavage, the boost. My very first Kiss Me Deadly item was the navy blue Sirena bra (which I wore until it fell apart), so I am super excited there’s a new 
Sirena release this season. The Sirena is available at the start of September, but I can see this being the perfect gift for December as well.

            
            
One last note…Kiss Me Deadly is also running 2 competitions at the moment. For the first, if you send in a photo of yourself in KMD lingerie or swimwear, you’re entered to win a £400 shopping spree. Second, if you mention Joanna’s Wardrobe (Kiss Me Deadly’s best retailer…they literally stock everything) on any of your social media accounts and send in a theme for her ideas & inspirations page, you’ll be entered to win a Tempest Rose set.

What do you think of the new Twisted Fairytales collection? Any plans to add a piece or two to your wardrobe?


***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

            
21/24          

Sssh.com to Donate to Broadway Cares for the 
     Month of July
Sssh.com, the erotica and sexuality website designed and maintained for women by women, continues their philanthropic donation program and is pleased to announce that “Broadway Cares” was the organization as voted by the Sssh.com subscribers for the month of July. “Broadway Cares” was previously chosen for the same accolade for the month of April.
Sssh.com takes time and consideration that each organization is chosen based on a commitment to excellence, accomplishment of stated goals and ratio of funds distribution (direct application to the cause vs. administrative expense). The list of potential beneficiaries includes social, medical and environmental charities that get little attention and deserve so much more. Some are large associations known for touching lives in positive ways. Others are small but cutting-edge research foundations determined to cure debilitating diseases. Still others are cultural and community outreach programs devoted to enriching lives.
Broadway Cares / Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised over $195 million for essential services for people with AIDS and other critical illnesses across the United States.
BC/EFA is the major supporter of seven programs at The Actors Fund, including The HIV/AIDS Initiative, The Phyllis Newman Women’s Health Initiative, The Al Hirschfeld Free Health Clinic, The Actors Fund Work Program, The Dancers’ Resource, The Stage Managers’ Project and three supportive housing residences.
Sssh.com’s members will select each month’s beneficiary – giving women a voice in ensuring dollars go where they will do the most good.
Each month’s beneficiary will be announced at the beginning of the following month. Organizations and foundations that would like to be included may email editor@sssh.com. 
About Sssh.com
Sssh.com offers an extensive, evolving source of information and entertainment from bold and brassy to tender and traditional. Providing a safe place for women to explore their sexuality, the company continues to grow the website's scope in order to reach a wider audience of women interested in high quality, intelligent erotic content.
Because no woman is an island, Sssh.com embodies a community where women can relax, enjoy, learn and feel good about being sexual, sensual beings without sacrificing personal ethics. Sssh.com encourages each member to approach her journey at her own pace: Content is arranged by levels, each clearly annotated with its degree of explicitness. After all, women may be curious about what a guy has, but they’re more interested in discovering how he uses it.
Sssh.com was recently profiled on ABC’s Nightline. Elle.com, one of the largest and most read women’s fashion and editorial websites in the world, listed Sssh.com as “one of the websites to see,” describing the website as the best place for movies and advice, plus “it has a hunky guy photo gallery.” The International Business Times heralds Sssh.com, saying “Love Erotic E-Books? You’ll Love Sssh.com.”


2011
 California Exotic 
Novelties Declares Summer
ANME 2012 Huge Success
The Collaboration of the Founders Set the Stage for a Sold-Out Show
California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, declares the recent Summer ANME 2012 Show a huge success. 
Held at the Los Angeles Marriott Burbank Airport, July 14th through 16th, the premiere B2B industry trade show is the collaborative efforts of the five ANME Founders: California Exotic Novelties, Doc Johnson, NassToys, Pipedream Products, and Topco Sales. This year’s show was so popular, it was completely sold out.
Susan Colvin, President and CEO of California Exotic Novelties, says, “As one of the five Founders, I can personally attest to the hard work and planning we all put into the ANME Show. It is great to be a part of this team and to be able to provide a true business-to-business environment for all members of the industry. Knowing that virtually everyone who came to the show was a qualified buyer makes all the difference, and it is one of the reasons the ANME Show is as successful as it is.”
Highlights of the show include the response to the product collections. With bright, trendy colors, boutique-style packaging, and luxurious materials, California Exotic Novelties made buyers take notice.
“The show had a very positive overall spirit. Everyone was in a good mood and had a great outlook. I didn’t hear people talking about the economy or soft sales. It was invigorating to know that our industry is as vital, optimistic and as vibrant as ever!” says Colvin.
The Body & Soul Collection, Black Label Anniversary Edition Jack Rabbits, E.V.A., Girl Next Door, Posh, and Power Stud are new collections to the company’s family of brands. Several licensed lines were enhanced as well, including: COLT, the Dr. Joel Kaplan Collection, the Dr. Laura Berman Collection, and Shane’s World.
“International visitors were pleased with the multiple languages which are now available on California Exotic Novelties packaging, including: English, French, German, Spanish and Russian,” adds Jackie White, Vice President of Sales for California Exotic Novelties. “There were truly so many outstanding points in the show, it was almost overwhelming.” 
California Exotic Novelties also premiered new website enhancements, including the official rollout of the Where to Buy Section. The company’s website is also now available in over 60 different languages. Additionally it is a resource for even more plan-o-grams than ever before, with the new collections being added to the updated list, which is available to download from www.CalExotics.com under the Downloads section.
Club CalExotics was also the talk of the booth. The company’s online community had a successful launch and as one of the channels that funnels consumer traffic to the Where to Buy Section, it will soon be supported with an SEO marketing campaign.
To augment the festive environment during the ANME Show, California Exotic Novelties held a Twitter hashtag contest. Attendees of the show were invited to @CalExtotics with #CENANME12 for a chance to win a new iPad. The winner of the contest was selected randomly after the show, and it is Tod Hunter.
Al Bloom, Director of Marketing for California Exotics Novelties, says, “As our electronic touch-point with our customers and the public, the CalExotics website is a crucial component in our marketing arsenal. You’ll see a lot more happening in the future!”
“It is important to point out that Val Jones is the person who coordinates the show, and she once again did an outstanding job,” says Colvin. “Also a big ‘thank you’ to Kris and Lacy from StorErotica for putting on a great awards show. It was fun seeing everyone honored.”


















About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.  www.calexotics.com 

Invista Installs ADN
        Technology 
Fiber producer Invista has selected its Orange facility in Texas as the first location to install its adiponitrile (ADN) technology, which is a key ingredient for making nylon 6,6.
The technology involves a new butadiene-based chemistry, which Invista claims improves product yields and ease of operations and requires a lower annual maintenance investment compared to existing technology. It also delivers significant air emission and waste reductions. 
The company said it will invest more than US$100m in the Orange facility in the next 18 months.
Bill Greenfield, executive vice president of Invista's nylon intermediates business, said: "The required environmental and construction permits have already been approved, the detailed project engineering work is nearly finished and we have already begun the site work.
"We expect to begin commissioning some of the new units approximately a year from today and hope to be in full production by mid-2014."
The technology has been operating at a pilot-scale facility at the company's research and development center in Orange. Invista has invested more than $40m over four years in developing the technology.
Invista said it expects to install the nylon technology at its other ADN facilities in the upcoming years.



JOPEN Nominated for 
     Four "O" Awards
Intensity, Vr6.5 and Vr10.5 Receive Nods
JOPEN receives four nominations for the prestigious “O” Awards. The revolutionary Intensity is nominated for Outstanding Debut Product and Outstanding Innovation. Vr6.5 is nominated for Outstanding Powered Product, and Vr10.5 is up for Outstanding Luxury Product.
“We’re honored to receive four nominations for JOPEN products for the O Awards,” says Susan Colvin, President and CEO of JOPEN. “Thank you AVN and thank you to everyone who nominated our products. Our fingers are crossed and we can’t wait to find out what happens at the awards ceremony!”
This is the fourth year for the “O” Awards, which honors excellence in the pleasure products industry. The awards ceremony will be held September 11th at the AVN Novelty Expo, which is held Sept. 10-12 at the Rio Hotel and Casino in Las Vegas, Nevada, in conjunction with the International Lingerie Show.
Robin Stewart, Brand Manager for JOPEN, says, “Being nominated in four categories is a testament to how wildly popular JOPEN has become. Consumers love JOPEN, the media loves JOPEN, and the industry loves JOPEN. Thank you to AVN for making this happen!”
Intensity is a luxury product with both sexual wellness and pleasure benefits. It targets Kegel muscles to tone and tighten as it delivers extreme satisfaction. The Vr6.5 and Vr10.5 are both part of the Vanity Collection. All JOPEN products are designed with form and function in mind. 
“JOPEN products are among some of the hottest ‘it’ items of 2012,” says Al Bloom, Director of Marketing for JOPEN. “Demand for Intensity is unprecedented. The Vr10.5 and Vr6.5 both have amazing functions and incredible features; they are all deserving of their respective nominations. Thank you to the organizers of the O Awards, for recognizing these outstanding products.”
To see a complete list of nominees, and for more information, visit www.AVN.com. For more information about Intensity and the Vanity Collection, please visit www.JOPEN.com. 
About JOPEN, LLC
JOPEN is a global luxury pleasure product company with a business model focused on form and function. An expert team of women drives the creation of JOPEN’s best-selling collection: Vanity, as well as the revolutionary Intensity, and the masculine Ego line. They understand the luxury market and fashion JOPEN products with the features that women and men want. JOPEN has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery so retailers always have available stock. JOPEN provides pleasure with outstanding customer service, one of the best warranty programs in existence, and products that are designed to please. Visit www.JOPEN.com. Encounter the new standard in luxury pleasure objects.

Club CalExotics Going Mobile
The Groundbreaking Online Community that Connects the Industry with Consumers Now Available on Mobile Devices
Club CalExotics, the groundbreaking online community that connects manufacturer, distributors, retailers, party planners, and consumers, is now available on mobile devices.
Susan Colvin, President of California Exotic Novelties, explains, “As believers in innovation we understand how crucial it is for Club CalExotics to be easily viewed on phones. This new interface is another step in the promotion of the popular online community.”
Spearheaded by Nichole Grossmann, the Social Media Coordinator for California Exotic Novelties, the development of the mobile version makes following and sharing while on the go easier for users.
“Our mobile devices go everywhere with us,” explains Grossmann. “The new mobile version of Club CalExotics is in-tune with people’s lifestyles.”
Club CalExotics launched in April and was warmly greeted by the industry and consumers. The online community gives members the opportunity to discuss ideas, ask questions, and share stories. It features the famous CalExotics Sexperts and resident experts. The public is invited to ask questions, read product reviews, watch videos, and openly discuss sexual wellness topics. 
“Club CalExotics is also a benefit to retailers because it links to our Where to Buy Section,” says Jackie White, Vice President of Sales for California Exotic Novelties. “Retailers who’ve registered their stores can be found by Club CalExotics members who want to do some shopping!”
“Club CalExotics just keeps getting more and more popular,” says Al Bloom, Director of Marketing for California Exotic Novelties. “If retailers would like to help with the site’s promotion, we invite them to use our Club CalExotic web banners. They are available free to download from the Banners section of the company website. Please post them on your website or blog.”
To network on Club CalExotics visit www.ClubCalExotics.com and create a profile. View the mobile version of Club CalExotics here, http://www.clubcalexotics.com/m.  
Retailers wishing to register their site on the Where to Buy Section can visit www.CalExotics.com and click on “Where to Buy” at the top of the page. If you need assistance, feel free to contact Robin@CalExotics.com.  
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.   www.calexotics.com 

Delta Galil Announced 
        Q2 Boost
Israel-based underwear manufacturer Delta Galil posted a second-quarter net income increase on the back of strong sales.
The company said that net income, before capital gains and one-time items, increased 9% to US$6.1m over the quarter ended June 30. Sales increased 6% to $169.1m over the period.
The company's performance in the quarter reflected the strong business with our biggest customers, which drove solid top-line growth, especially in the US market," said CEO Isaac Dabah.
"In the second half of this year, we expect to benefit from our investment in Schiesser Group, an acquisition that we completed on July 2, 2012, which gives us an even greater presence in branded products and in new global markets."
The company said it has increased its full-year estimates, expecting net income to increase 20-26% to $20-26% on the previous year. It expects sales to rise 19-21% to $810-820m.

ASK MARA
......The Lingerie Maven 
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store. 
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address: askmara@shirleyofhollywood.com. I will promptly answer and gear my answer to you personally. 
Good selling, 
Mara
      "Hey" Need a Vacation?
     Try these get-aways..
  Grand Cayman Apts. for Rent
or=Rent a Cabin in the Country     

                                             
   The McPete Sez Lingerie Newsletter & Women's Wear Journal  
                             
                 
                  
         

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