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Ellie Shoes

Wild DNA
Shoes

Delicate Illusions

NandoVision

Risque Wigs

Gozooko

Studio Time

Tia Lyn 
Lingerie

Coconut Grove

International Lingerie Shows

McPete Sales

The Underfashion Club

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Articles Of Interest

The Cost of Riots
Page 1

TESA Bill Reintroduced
Page 1

The International Lingerie Show Runway Video
Page 1

Cambodia's Labor Law Change
Page 1

The International Lingerie Fashion Show
Page 2

Naki NYC Debuts with Iconic 
Swimwear Line
Page 2

Intimate Graphics
Page 2

Business and Technology
Page 2

McPete Sez
Mailbag
Page 2

The International Lingerie Fashion Show Continued
Page 3

The Party at The International Lingerie Fashion Continued
Page 3

Create Lingerie
Page 3

Fab Foundations
Page 3

Ask the Gozooko Guys
Page 3

The Addict Expose
Page 3

Ask Andy
Page 3

Addict Expose
Page 4

An Intimate Buyers Showcase - Coverage of AVN Novelty Expo
Page 4

 La fille d'O
Page 4

Maidenform Settles Patent Dispute
Page 4

Coverage of AVN Novelty Expo & 
"O" Awards
Page 5

MCPETE SEZ CLASSIFIEDS
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

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                                      Page 3      
Create Lingerie
                              by Kerri Renae
Fashion Photo Shoots – On a Budget

There seems to be two types of companies, the one who goes above and beyond for their product shots and the one who takes pictures in their living room. Either way if you don’t have photographs of your product you’re not selling at your full potential. 

Companies with a large photography budget will have no problem finding amazing photographers, models, and locations. However if photo shoots just don’t take priority in the grand scheme of your business then there are ways to go about getting great shots of your designs. With inexpensive digital SLR cameras on the market and the ease of programs like Photoshop creating beautiful product photos is a piece of cake without spending a fortune; here’s how:

1. Shoot Outdoors
Now I’ve worked with all types of photographers; student and professional, what I’ve learned is shooting in sunlight is much easier than photographing indoors. If you have a novice photographer, or you’re doing the work try taking some outdoor photos. If you absolutely need an indoor set make sure your photographer has this experience. 

2. Use Students
Photography students usually have access to free studios at their school. Don’t be afraid to ask what school year your photographer is in, seniors will be looking to build portfolio pieces. 

3. Share your Photos
Speaking of portfolios, if you’re paying photographers, makeup artists, and models at a discounted rate (or not at all) they will probably want to use your pictures in their portfolios. Offering a TFCD (Trade For CD of Images) deal can bring in new models seeking experience, or experienced models seeking new looks for their portfolio. Same goes for photographers and makeup artists. 

4. Pay with Samples
With so many models out there and so few paying jobs you can get a great model by offering them samples of your product in lieu of payment. 

5. Let Others be the Creative Genius
A wonderful photographer might want to try something new for his/her portfolio. If you relinquish control of the art direction you may get creative and inexpensive photos. 

So where to start; try www.ModelMayhem.com where you can sign up as a clothing designer and submit your designs to castings or post your own casting for your next shoot. 

Kerri Renae has been designing women's lingerie since 2003 when she began her own line. A Brooklyn, NY native and graduate from Parsons School of Design she now is a freelance fashion stylist and writer; http://www.kerrirenae.com Follow her column, Create Lingerie, about lingerie from the designer’s point of view; highlighting textiles, start-ups, manufacturing, and more. Follow her on twitter http://www.twitter.com/Intimate_Things, or on facebook; http://www.facebook.com/MyIntimateThings.  
    


Fab Foundations
                           by Ali Cudby
Flattering the Full-Busted Female
The denizens of the intimate apparel world gather twice a year at a trade show known as Curve. This year, manufacturers revealed their latest and greatest – all of which will be arriving in stores in the coming months. Full-busted women are in for a treat toward achieving their best bra fit, as a number of new brands exhibited their gorgeous finery.


                      www.curvykate.com 

Curvy Kate is a UK-based lingerie brand making its debut in the US. The bra and panty styles are flirty and fun, with names to match – Thrill Me, Tease Me, and Tempt Me are some examples. Curvy Kate comes in cup sizes D-K, with band sizes that run from 28-40. One unique aspect of the brand is that Curvy Kate runs a contest to find its models from the general population. Their “Star in a Bra” competition features “naturally curvy girls who are confident enough to show…how gorgeous they look in lingerie.” Currently, the Star in a Bra competition runs in both the UK and Australia. One hopes a US-based version will be coming soon.


          
          Halter Gown (back)   www.two-figs.com 

San Francisco-based Two Figs is already available in stores across the United States (see www.two-figs.com for locations), but is a relative newcomer filling an underserved niche in the lingerie market. Namely, the company creates sleepwear expressly designed for the full-busted women. As a former bra fitter, Deb Figge (who co-owns the company with her husband, Chris) was frustrated that, beyond bras, there were such limited lingerie offerings for full-busted women. Frustration led to inspiration, and Two Figs was born. The line is designed to be easy-to-wear and luxurious, yet supportive. “It’s just as easy to put a nightgown over your head as a t-shirt,” says Deb. Two Figs offers nightgowns, chemises, and camis with coordinating bottoms. Sizing is 1-4, corresponding to band sizes 32-38. All of the garments support the D-G cup range.


Krisline is one of several brands from Poland showing at Curve. 
                 
                           www.en.krisline.com 

While the family-owned company has been around for the past 20 years, it has only recently been introduced in the US, hitting its first stores this September. Krisline follows UK sizing, and offers cup sizes up to K, with bands ranging from 30-50, making Krisline an option for both full-busted and full-figured women. In addition to its lingerie, Krisline also features maternity bras.

Finding your best fit is always enhanced when there are new products designed for your body, so we at Fab Foundations™ applaud the entry of these full-busted brands in the United States, and are excited to see them in stores.

The Fab Foundations mission is to bring excellent bra fit to every woman in America and beyond. Ali Cudby is the author of a forthcoming book focusing on bra fit, and owner of Fab Foundations, an intimate apparel consulting company. Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby, author page on Facebook. Email Ali at ali@fabfoundations.com. 

Parfait by Affinitas SS12
         Collection: 
   Girls Just Want to Have Fun
Full bust lingerie line Parfait by Affinitas releases a coquettishly romantic collection for Spring/Summer 2012, marked by stylish and supportive bras, padded camisoles, babydolls, bustiers, thongs and boyshorts. 
Proving girls really do just want to have fun, the collection hits stores and e-retailers throughout the Unites States, Canada and abroad at a suggested retail range of $14.00 - $65.00 beginning February 2012.

Parfait by Affinitas introduces a new range of fun, flirty looks from new groups Alexis, Anna, Isabella, Janet, Kimberly and Melissa. Alexis embodies retro glam in its Ivory Padded Bra, Bikini, pin-up worthy High-Waist Brief, and darling Babydoll featuring underwire lace cups with stretch satin side panels and crystal drop detail from a center bow. Anna proves that girls just want to have fun in the Hot Pink Padded Bra, Wire Bra, Hipster, Thong and Bustier featuring intricate embroidery and tassel embellishments. Isabella's Hot Pink or Lavender all-over floral pattern is seen in the group's Padded Bra, Wire Bra, Hipster and Thong, featuring a charming crown jewel embellishment along with contrast ribbon stitching and lace trim. Melissa's Padded Bra, Wire Bra, Thong and Hipster come available in Peach Flowers, a flirty all-over floral print enhanced with sheer lace overlay and White and Pink contrast ribbon embellishment. Janet brings a sporty element to the game in her Padded Bra, Wire Bra, Hipster and Thong in Baby Blue and Silver colorways, featuring silky smooth microfiber with contrast striped bow detail. Lastly, Kimberly takes us to the boy's club in menswear-inspired Black with White Pinstripes or White with Black Pinstripes. The Padded Bra, Wire Bra, Hipster and Thong stay feminine with contrast lace detail, bow embellishment, and a darling cameo charm.

Existing group Honey expands into new color Petal Pink, seen in the popular Molded Bra, Molded Underwire Babydoll, Bikini and Thong, while basic-yet-feminine Kelly introduces Baby Blue to its Molded Bra, Wire Bra, Boyshort and Thong. 
Princess-worthy Fiona transitions to Ivory and Black in its satin Balconet Molded Padded Bra, Boyshort, Thong and popular Padded Wire Camisole.

About Parfait by Affinitas    www.affinitasintimates.com 
Say good-bye to unflattering, “matronly” styles and colors, and hello to what full-busted women really want. Parfait by Affinitas’ fun, flirty and fashion-forward styles are designed in both fit and appearance to beautifully embrace and enhance (not bury and conceal!) full-busted women’s curves. The line’s cut-and-sew bras feature 2-3 hook closures, plush body elastic, side boning and power netting for superior support, as well as U-shaped comfort backs to prevent straps from slipping, while bottoms feature plush waist and leg elastics, as well as foldover elastics. Bras, bustiers and babydolls are sized 30-40 D, DD, E, F, FF and G, with matching bottoms XS – 2X. Available from $14.00 - $65.00 in numerous stores and online retailers throughout the U.S. The Parfait woman seeks the ultimate in comfort, fit and style to make her feel sexy, while presenting her natural curves confidently, beautifully and most of all comfortably. Now women of all sizes can easily (and affordably) add confidence and style to their lingerie wardrobes just by whipping up a little bit of Parfait!

Stay Slim, Smooth & Sexy in Your Favorite Summer Styles
The summer fashions of 2011 have brought us a new wave of chic, sassy and sexy trends! All around us we are seeing shorts, skirts and dresses that leave little to the imagination. With the High-Waist Panty Shaper from Julie France Body Shapers, women of all ages and sizes can hop on this sexy trend, bare some skin, and look fantastic doing so!
The High-Waist Panty Shaper is a must have during these hot summer months! Constructed using the highest quality microfiber, this seamless shaper will slenderize the stomach, smooth back bulges, eliminate love handles, and lift the bottom. Not only will this shaper slim your silhouette down 1/2 to 1 whole size, it will keep you cool and dry while doing so as the microfiber fabric wicks away moisture! Compression "zones" target those hard to hide areas to keep you looking firm and thin under any outfit. Plus, Julie France Body Shapers offer a unique loop and strap system that will allow you to attach the shaper directly to your bra for extra support and security.
Don't hide your figure, highlight it with the High-Waist Panty Shaper by Julie France Body Shapers!
Eurotard/Julie France Body Shapers is a division of Atlanta, Georgia based manufacturing company Tolbert Yilmaz Manufacturing. Eurotard/Julie France Body Shapers has been providing high quality dance, body wear, and shapewear for over 29 years. Eurotard/Julie France Body Shapers markets and sells to 55 countries and is recognized as one of the most significant and respected names in the business.
juliefrance@juliefrance.com   www.juliefrance.com 

The Addict Expose
                                 by Treacle
Indie Designer Spotlight: Naomi Lingerie

                

It's been a few months since the last Indie Designer Spotlight, but I've recently discovered a new lingerie designer that I think you'll really like too.

The name of the label is NaomiLingerie, and it's a 100% handmade, Japanese style brand. Every piece is about conveying innocence, warmth, and pleasantness, and I believe these designs do exactly that.




                     
Her supercute patterned boxers especially have me smitten. What's your favorite piece?

***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

The International Lingerie
 Fashion Show Continued
              Photos by Jerome Hamilton
            
                                   Eldorado

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                                 J Valentine
           
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The Party at the International
     Lingerie Fashion Show
                     by Victoria Lara Photography


            



            
            


            
            
            
            
            
            
            
            
            


            

            
            



            
            
            

            

            


            

            
            

            
            
            

            
            
            



            
     See you at the next International 
Lingerie Show September 19-21, 2011
                  www.spectrade.com 

Red Daisy Women’s Activewear
     Launches at CurveNY
                              by Libby Dowd
Sportswear and sex appeal don’t always go together. At least that’s what  Phylise Sands thought. An avid athlete, she developed a passion for running, dancing and exercise, but the sports bras and compression tops on the market never made her feel pretty. Looking for a solution, she created Red Daisy, a line of attractive sports bras, active tops and bottoms. “The wide strap, high-cut bra styles out there are just not pretty,” says Sands. “Why not look pretty, feminine, sexy when you work out?”

Bras are the centerpiece of the collection, which contains three styles—a seamless molded underwire, a seamless molded soft cup and a cut and sew slip over style. Each style features a low neckline and thin, convertible straps . The support comes from the bra cups’ three-layers of UltraSoft Sensitive microfiber and Lycra. This technology allows women bounce control, without flattening them out.
Additionally, $5 from ever bra sales will be donated to The Breast Cancer Research Foundation. “I have family member with breast cancer, so this is an important cause for me,” says Sands. “I added a charm to every bra that serves as a reminder to all women to examine themselves monthly.”


The collection also includes a fitted racer back tank, compression tights and capris, a thong, a tanga short and a boy short. All bottoms are made in the same UltraSoft Sensitive microfiber and feature keyhole details that coordinate with the bra tops.
To learn more about the collection, contact Red Daisy at phylise@red-daisy.com.   http://red-daisy.com/ 

        Baci Lingerie Brings 
Affordable Luxury to the 
   Baltic States & Belarus
Baci Lingerie, the leader in affordable luxury, announced today it has signed an exclusive distribution agreement with JSC Lux Agency. JSC Lux Agency will feature Baci Lingerie in 15 of their own stores lingerie and lifestyle stores as well as open 50 mono brand stores over the next 6 years in the best locations in Estonia, Latvia, Lithuania and Belarus. 
JSC Lux Agency is the largest and very successful wholesaler based in Lithuania, and distributes for a number of successful high-end beauty and fashion companies; such as prestigious watch brands. Baci Lingerie plans to utilize the strong resources JSC Lux Agency has established in their territory to take hold of the lingerie market.
The CEO of JSC Lux Agency comments: “We have wanted to get into the lingerie market for some time, but had not found the right product to invest in. Now we have Baci Lingerie, and we could not be more excited to not only enter the lingerie market, but take over. Together we plan to bolster the success of Baci Lingerie and stay #1 in our territory.” 
Joy Menon, Director of Brand Communications for Baci Lingerie states: “We are very excited to be adding JSC Lux Agency to our growing list of global partners. We are confident that JSC Lux Agency will go above and beyond in providing the superior service that they are known for to our future Baci Lingerie customers.” 
This September Baci Lingerie will be hosting the ILS in Las Vegas, and is excited to meet new potential partners. If you are interested in joining the Baci Lingerie revolution please contact Baci Lingerie at info@baci-lingerie.com. 
Internetmarketing-Miami, LLC, holder of the exclusive rights, of Baci Lingerie is a privately held company, headquartered in Miami, Florida.  www.baci-lingerie.com 

Pink Expands NFL
       Collection
Victoria's Secret is expanding its Pink National Football League (NFL) collection to include all 32 teams ahead of the 2011 season.
The line of officially licensed apparel was launched last August, and includes T-shirts, hoodies and tank tops with the names and logos of the NFL teams. The co-branded Victoria's Secret Pink and NFL merchandise will be available in Victoria's Secret stores.

                       50 Years
A couple were celebrating 50 years together.. Their three kids, all very successful, agreed to a Sunday dinner in their honor.
"Happy Anniversary Mom and Dad," gushed son number one .... 'Sorry I'm running late. I had an emergency at the hospital with a patient, you know how it is, and I didn't have time to get you a gift."
"Not to worry," said the father. "The important thing is that we're all together today."
Son number two arrived and announced, "You and Mom look great, Dad. I just flew in from Los Angeles between depositions and didn't have time to shop for you."
"It's nothing," said the father. "We're glad you were able to come."
Just then the daughter arrived. "Hello and happy anniversary! I'm sorry, but my boss is sending me out of town and I was really busy packing so I didn't have time to get you anything.."
After they had finished dessert, the father said, "There's something your mother and I have wanted to tell you for a long time. You see, we were very poor. Despite this, we were able to send each of you to college. Throughout the years your mother and I knew that we loved each other very much, but we just never found the time to get married."
The three children gasped and all said, "You mean we're bastards?"
"Yep," said the father. "And cheap ones too."

                    'Ask the
Gozooko Guys'
Gozooko.com is a business technology and web hosting company.  With over 20 years  experience working with Fortune 500 companies the Gozooko Guy’s design, develop, deploy, and manage business technology solutions. Gozooko’s core focus is to provide affordable and efficient hosted ecommerce solutions to small and medium businesses.  The past 3 years they have been working with manufacturers, wholesalers, and retailers in the apparel industry.  Gozooko has data centers in the western and central US, and services customers around the globe. The Gozooko Guy’s goal is to provide our customers with easy and affordable ecommerce solutions that allow them to spend time focusing on their core business and sales, instead of working on their ecommerce solution.”

Please send your questions about business and technology to gozookoguys@gozooko.com  

       ASK MARA
   ......The Lingerie Maven 
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store. 
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address: askmara@shirleyofhollywood.com . I will promptly answer and gear my answer to you personally. 
Good selling, 
Mara
                         "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." 
You can ask Andy questions about Fabrics at
               Andy@mcpetesez.com 

The "Ask Andy", "Ask Mara" & 'Ask Goozoko Guys' Columns are opinion Columns and may not necessarily  reflect the views of  McPete Sez  


     The McPete Sez Lingerie Newsletter & Women's Wear Journal           
                                
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