Page 2
Intimate
Graphics
Baci Lingerie Expands into Asia
by Luis
Paredes
Baci Lingerie opens its tenth corporate store (of 500) this month and announced that it is the main sponsor of
the Asia Adult Expo (AAE) held in Macau on August 20 – 22.
Considered one of the largest international trade shows in the world, the AAE
will unveil the latest in adult entertainment trends and products, including Baci Lingerie.
Baci says they plan, “a grandiose exhibit this year as they feel that Asia is a key component in building their world-wide brand.
Baci Lingerie will be the main sponsor of the show and will display one of four of their exquisite booths, which cost over $950,000 and which will remain in Asia to attend future trade shows.
Considering that many buyers at the last edition of the International Lingerie Show thought the Baci booth was more of an “experience” than a booth, it’s safe to say that the company will have another great experience in store for visitors at that show.
“The AAE show will be a very important show for us and we are extremely pleased and excited to be the main sponsor of the trade fair” said Robert Rosen, Chief Operating Officer, of Internetmarketing Miami. “We felt that this highly attended fair, which is largest erotic trade show in Asia, and was the perfect match for our introduction into the Asian markets”. Arosia Tong, project manager for the AAE show, said “It is a very exciting to have Baci
Lingerie as our main sponsor and look forward to working with the revolutionary company and brand for
many years to come”.
The company noted that, affordable luxury will be on display as Baci Lingerie will exhibit their high quality lingerie, which comes with the best photographs and art work, in beautifully designed custom packaging for the lowest possible pricing in the world.
Also, Baci Lingerie will be releasing their plans for Queen Sizes of lingerie which has been highly requested by many customers throughout the world. Baci Lingerie will also provide attendees of the show special give away gifts as their appreciation for supporting the brand that will change the lingerie industry.
To compliment the official sponsorship of the AAE show, Baci Lingerie is also announced the opening of its tenth showroom in China (pictures below).
“We are planning to open 190 more showrooms in that region in the next two years and plan to have 500 stores open within the next seven years” stated
Mr. Rosen. “Our goal is to franchise chain stores with the Baci Lingerie concept so that we can enter directly into the B to C area. Learning exactly what the customer wants and desires is an integral part of building a strong brand. With chains stores this will give us the insight and direct information our finger right on the pulse of the market.”
The showrooms and chain stores will display the beautifully designed photos of Baci’s latest works of art, the elegant chandlers, and sleek 180″ LED televisions walls running our revolutionary lingerie and eyelash videos.
The showroom will be modeled after the stunning booth that will be displayed at all major fairs and expos worldwide.
Buyers will be able to visit the showroom and view the latest styles of Baci Lingerie and upcoming collections and sub-collection.
Buyers will also be able to place orders directly at the showroom and will be pampered with the personal attention of our customer service representatives. We want to captivate the customer by creating an experience that will be enjoyable and unforgettable.
More information on Baci at www.baci-lingerie.com
**Intimate
Graphics is a column by Luis Paredes on what's trending in the Intimate
Apparel Industry. His design studio, Seven
Hills Multimedia, LLC focuses on the design and communication
needs of the Lingerie Industry and publishes The
Lingerie Journal, a business resource for Lingerie Retailers. **
10/13
CurveNY
The dynamic and upbeat tone of the activity at CURVENY New York
was a result of the combined retail success of 2010 and brands that surpassed themselves in both creativity and quality. Each not only exceeded market expectations, but catered to the year’s current market requirements.
A positive outlook has returned with the Spring/Summer 2011 collections showcased at CURVENY New York, which include the very important Valentine’s Day peak time for the lingerie world.
Vendors, designers and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques and performances. New product categories were presented in a subtle way that is sure to feed the appetite of consumers who desire freshness and real content. This demand was accompanied by the entrance of many new brands across a wide range of segments, including: Top Secret, Anna Maria La Bianca, Frankie and Johnny, Claridge and King, Pretty Polly, Royce, Cantaloop, Bassoni, Dorit, SAXX Apparel and Juicy Couture, to name a few. These brands further demonstrate the exciting, dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.
The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy’s, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Dillards and JC Penney, to online stores such as Bare Necessities and Her Room, and to numerous specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest – leading buyers have now made CURVENY New York their three-day “home”. The quality of buyers exceeded the quality of previous years, while the quantity was on par with CURVENY New York last August with almost 3,000 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and South America. This proves the growing importance of the North American market offerings within the entire fashion world.
The new partnership between CURVExpo and the Council of Fashion Designers of America (CFDA) and Fashion Targets Breast Cancer (FTBC) was celebrated at the kickoff event, “Party for a Cause”, with prominent members of the CFDA and the industry including Betsey Johnson, Carole Hochman and Josie Natori. At the event, these individuals toasted CURVExpo’s efforts in bringing the industry to the forefront of the fashion world, placing the CURVExpo community into such an elite organization and joining forces for a great cause. Both vendors and retailers are eager to become active supporters and have agreed to become a part of something that touches all of us. The 2011 CURVE/CFDA-FTBC campaign will be disclosed by the end of this year.
CURVENY New York also boasted an increase in the number of swimwear brands, with 26 now exhibiting. Seeking a classy environment for their collections, these brands find it obvious to join The Designer Lingerie and Swim Show, which takes place at the same time as the New York Swim Market Week. After the launch of the Las Vegas Swim Fashion Week this upcoming August 2010 at CURVENV Las Vegas, we are pleased to announce that CURVENY New York August 2011 will launch its own New York Swim Fashion Week on July 31, August 1 and August 2. The Week will offer a unique perspective and will be dedicated to swim designer brands seeking a new edge in the industry and the North American market. With approximately 40 percent of lingerie buyers carrying swimwear and a strong presence of swimwear buyers themselves, the Week will offer fruitful opportunity. Tied with CURVE’s leadership in the industry, it is natural that CURVENY New York is positioning itself to fill this void that has been demanded by both the brands and buyers.
CURVENY New York is already looking ahead to February 2011, with the dates set to be February 21, 22 and 23. The show will also move back to the Galleria location at the Javits Center.
In the meantime, the CURVENY New York exhibitors are heading to Las Vegas to experience the West Coast market at CURVENV Las Vegas August 16, 17 and 18.
www.curvexpo.com
Note:
by clicking on the photo's below, it will bring you to
their web-site. or to their e-mail if no web-site exists.
Photos by Heather Briggs
Remember to
tell them you saw them here
Alexandra Katopodis of Squeem is surrounded by customers.
alexandra@squeem.net
Trichia Olsen, Kim Olenicoff and Denise Stilwell hold Yoobies.
info@yoobies.com
Wendy Benitez and Mimi Chu of Milili smile for the
camera.
mimi@milili.com
The busy Affinitas Intimates booth.
marciashally@affinitasintimates.com
Barbara models J&C
Jaycris. export@jaycris.es
Kailee models Aerin Rose. info@aerinrose.com
CurveNY Continued
on page 3
Business Recreates No. 18 Green
In Window for Inaugural Greenbrier Classic PGA Event
As
a tribute to resort-owner Jim Justice and the Inaugural Greenbrier Classic
PGA Event, a West Virginia lingerie retailer has recreated the golf
course's 18th green for their boutique window, which features the world
famous, four-star Greenbrier Hotel and much more.
Little Black Box Lingerie owner, Ginger Steele, said the week-long effort by her staff to create the unique shop window was worth the effort. Staffers used
native plants in bloom, such as Lilacs and Queen Anne's Lace, to decorate the six-feet by four-feet display , which also features a mannequin dressed in a golfing outfit while standing on the 18th green of the Old White golf course. The green has two real sand bunkers and in the background is Greenbrier Mountain, which overlooks the famous resort.
"In just a short time period, Mr. Justice has provided Greenbrier County with substantial and much-needed job opportunities and has also helped to restore this grand resort to its former greatness," Steele, a native of White Sulphur Springs, said.
"Single handedly, Mr. Justice has provided opportunity and hope for not only the local business community, but those willing to work, and we have great appreciation for his accomplishments since taking over The Greenbrier last year. This PGA event will continue to grow each year and small business owners in the community are going to reap the benefits from it."
Steele also placed in her Lewisburg boutique window a handwritten Leaderboard, which she updates each hour for her customers. Staffers also made a miniature glass trophy and a miniature golf tee statue, just like the ones being used at the golf tournament only seven miles away in White Sulphur Springs. Steele said the display has been a big hit with customers and she plans to keep it displayed for one week following the completion of the tournament.
Check out the boutique's Facebook page at www.facebook.com/LittleBlackBox.
Business
and Technology 
by
the Gozooko Guys (Bryan and
Karl)
(continued from August
1st issue)
A few more tips and advice about SEO
(Don’t worry, it is not the last time you will hear from us on SEO.)
Backlinks,Backlinks,Backlinks. Backlinks are incoming links to your site.
It is important that the sites that have links to your site are relevant to your
products, services, or industry. Never join a link sharing group or link farm. Often
these are mostly non-relevant links that can actually hurt your position within
the search engines.
Content, Content, Content. Adding new content on a weekly basis will make your site
more relevant. Search engines look to see how current your content is. If it’s not
updated or added to on a regular basis the information may become less relevant and
your search engine position may suffer.
Backup,Backup,Backup Always save your site before you make changes, as sometimes the changes you make
may not provide the desired results. If that’s the case, you will want to restore your
site from the backup to move forward from there.
SEO is not an exact science. The search engines change things as they see fit so
they can improve the results for the users. While most changes they make will not
drastically change your position quickly, over time it could have a negative impact,
so always be aware of where you stand in regards to search terms which are relevant
to your business.
Spend some to make some. Last but not least, hire someone if you can’t do it yourself. While there are some free tools out there which can help you get started, and there are some things which
are easy to do yourself, the facts are SEO takes time, knowledge, and experience.
Be realistic about the time and skills it takes to truly do a good job at
SEO.
At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.
GozookoGuys@gozooko.com
Blue Moon Wins ETO Award
On July 4, Blue Moon was awarded the Best Lingerie Distributor at the ETO Adult Industry Awards at Crowne Plaza Hotel at the NEC, Birmingham.
Blue Moon has been distributing US and Canadian branded products into the UK and European Market since 2003. They are the exclusive distributors for Forplay, Coquette, G World and Escante for the UK and Ireland.
Richard Harris, director of Blue Moon said," We are very proud to have won the award and on the night many people form other suppliers from within the industry said how
much we deserved it, which was really great to hear."
Blue Moon operates from Poole in Dorset which is in the middle of the south coast of England, where their warehouse and offices are located. They have sales team based locally and agents covering much of the country.
Harris continued, "Over the years we have built up a very good reputation throughout the industry for a good, honest and reliable service."
(Photo - Lee Schofield from ETO, Nick Kaliszewski - Sales Manager of Blue Moon and Richard Harris-Director Blue Moon
)
The complete 2010 ETO Winners list:
PRODUCTS
Best R18 DVD - Fallen (Wicked Pictures)
Best Gay R18 DVD - Young British Hoodies 2 (Rentboy UK)
Best Adult Product - We-Vibe II (Standard Innovation
Corporation)
Best Consumable - ID Glide
BRANDS
Best Film Brand - Television X
Best Gay Film Brand - Eurocreme
Best Sex Toy Brand - Pipedream Fetish Fantasy Series
Best Erotic Book Brand - Xcite Books
Best Erotic Clothing Brand - Cottelli
DISTRIBUTORS
Best R18 DVD Distributor - Erigo Distribution
Best Erotic Goods Distributor - Net 1on1
Best Overseas Distributor - Scala
Best Lingerie Distributor - Blue Moon Lingerie
RETAIL & ONLINE
Best Retail Chain - Nice 'n' Naughty
Best Individual Store - Soho Original (Brewer Street)
Best Online Retailer - LoveHoney.co.uk
Best Online Resource - MelonFarmers.co.uk
Best Online Affiliate Programme - Net 1on1
SPECIAL AWARDS
Best Stand at the ETO Show - Fever
Innovation in Adult - Sex In The Shower
Best Sales Team - ABS
Services to the Industry - Jane Bowles
About the ETO Awards
The Erotic Trade Only Awards take place each year in Birmingham during the
trade show that is held by the Erotic Trade Only Magazine.
Each category is voted for by the readers of ETO and other people in the
industry.
Buying a Car
A husband and wife were debating on buying a new car. She wanted a fast sports car. He wanted a pickup. As time passed on, her birthday came up and she thought it a great time to fulfill her wish.
She told her husband, "Look, I want something that can go from 0 to 200. Furthermore, I want it to be able to do it in just a few seconds!"
The husband bought her a bathroom scale.
(The funeral is at 3:00pm Wednesday)
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
**Retailers only - No manufacturers or wholesalers
please**
******************************************************
Hey Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
***********************************************
Advertise
in the McPete Sez
Newsletter,
reach over 7,600 Lingerie
Retailers twice
monthly.
We now Accept Major Credit Cards
************************************************
The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column,
and does not necessarily reflect the views of McPete Sez. Vulgar or
offensive language will not be posted.
If
you have the answer.....Give
it"
If
you have something to say..
"Say it".
If you have a question......"Ask
it"
Do you have any show dates for
2002
Do you have any show dates or events that you would like posted for
2008? If so please e-mail them to me for posting
in our show section. Thank
You
End of Page 2
The McPete Sez
Lingerie Newsletter & Women's Wear Journal
