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Corset
Creations
Storerotica
Sensual Mystique
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Shirley
of Hollywood
Delicate
Illusions
Coconut
Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
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Internet Gazette
Articles Of Interest
China Increased Export Tax Rebates
Page
1
TJX Hacking Ring Charged
Page
1
Boscov's Files Chapter 11
Page
1
CURVENY & Boutique Lingerie Show
Page 2
Buyers' Best Sellers
Page 2
Ask Andy
Page 2
McPete Sez
Mailbag
Page 2
CURVENY & Boutique Lingerie Show Continued
Page 3
Intimate Graphics
Page 3
Ask Kevin
Page 3
CURVENY & Boutique Lingerie Show Continued
Page 4
Nurse-in at
La Senza
Page 4
CURVENY & Boutique Lingerie Show Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 3
Hanesbrands to Close Centers
Hanesbrands Inc is to close two distribution centers in Pennsylvania early next year, with the loss of 155
jobs, according to local media reports.
The T-shirt and underwear maker, whose brands include Champion,
Wonderbra, Playtex and Bali, will close its Tidewood and Hometown centers by the first quarter of
2009, and shift the work to other facilities.
The move is part of efforts to be more competitive by operating fewer, but larger, distribution
centers.
Hanesbrands said it will give workers severance benefits and help them find new jobs.
8/12
CURVENY
& Boutique Lingerie
Continued
The Lupo Team: Amelia Santos, Claudio
Piereck and Sara
Piereck. sara@brunomenegatti.com
Alina Szober stands with Sarah Hemmings of Bravado
Designs. customerservice@bravadodesigns.com
David Wampler of Ruby Pink stands with April Yick from
Ruby Pink's
Corporate Office in Hong Kong.
wmi-ent@msn.com Ph:
770-502-1354
The Le Mystère both. www.lemystere.com
In the Linda Hartman booth, Danielle Dowrich stands with
Linda Hartman. lindahartman@mindspring.com
Danielle Dowrich stands next to Martha McEvoy from
April Cornell for Martha M. martham1@maine.rr.com
Maria Cicchilli, importer and distributor of Impetu, holds up
beautiful bras. chikilis@gmail.com
Richard Hand holds a garment by Morera USA, Inc.
sales@morerausa.com
Brittany Lee, Grace SooHoo and Olivia Piro smile for
the
camera in the Simple Necessit-Ease, BFF Period Undies
booth. customerservice@necessit-ease.com
In the Classy Bride booth, Tiffany Walton stands next to her
sister Bridget Mohr. info@classybride.com
Maria Paz and Stephanie Castro are surrounded by
foundations, swimwear and
more by Undrest.
info@undrest.com
The CURVENY and Boutique
Lingerie Show continued on page 4
24/24 www.delicateillusions.com
Intimate Graphics
Lingerie Americas and CURVENY
Buyers and Manufacturers
weigh in on the state of the shows
by Luis Paredes
In the latest show of strength between Lingerie Americas and CURVENY, location may have tipped the scales in favor of one show – at least for now.
Appearances make a big impression and the look and feel of CURVENY at Jacob Javits helped erase the memory of the show’s last location that was plagued by a maze of booths. In fact, this last edition boosted their image in the eyes of some buyers and manufacturers.
“The difference betweens Curve and Lingerie Americas is that there's an electricity in the air in the air and there's more excitement and, of course, our sales are wonderful," said Felicia Loc, of Pfiff Lingerie. Pfiff did note that they had one booth in each show this year. Loc said that it was important for them to also have a presence at Lingerie Americas as well.
The majority of the buyers interviewed at CURVENY said that they loved the location of the show at Jacob
Javits.
“It’s bright, open and inviting,” said Canville Mason, rep for Holiday Village. “There’s even a view of the river!”
Back at the Altman Building, which has become synonymous with Lingerie Americas for some long-time attendees, the same venue might have hurt that show’s image.
For the past few editions, Lingerie Americas has taken up more and more floors. Long-time visitors admitted during the interview that they were shocked to see only one floor at this edition.
However, some buyers like Frances L. Crespo of the Full Cup, a long time attendee of Lingerie Americas said that despite not having all the floors filled up, that they are always impressed with Lingerie Americas - especially this last show- and will come back for future editions.
Of course, this doesn’t mean CURVENY wasn’t without its faults according to visitors. Some were disappointed at having the fashion show held during the event. They felt it severed the show in half with booths at the other end of the fashion show paying with a slow down in visitors.
“A poor logistical choice,” said a buyer.
The lack of overwhelming traffic was the common thread connecting a majority of manufacturer’s complaints at both Lingerie Americas and
CURVENY.
For buyers, they were disappointed at having to travel to two different shows and not seeing a huge number of booths at either venue.
But buyers at both shows agreed that they found a variety of new products not seen at previous editions. That, they felt, made their trips worth their time.
The majority of attendees, buyers and manufacturers did well, enjoyed the shows and are coming back for the Vegas editions. One buyer did warn, “This can’t go on forever. We all hope these two shows kiss and make up. Having two shows at the same time in two different cities – all this does is split up the buyers from exhibitors. It isn’t good for either of them or this Industry.”
To
watch video interviews from the shows, click here.
**Intimate Graphics is a column by Luis Paredes on graphic design,
business and marketing for the intimate apparel industry.
Paredes is a freelance journalist and graphic designer with extensive
trade experience in the intimate apparel industry. His work focuses on
the marketing and communication design efforts of intimate apparel
companies. His design studio, Seven
Hills Graphic Design, creates Catalogs, Ads, and Brochures with a
focus on attracting buyers.**
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Golf For
Beginners
Industry Heavyweights to
Exhibit & Speak
at STOREROTICA ’08!
Adult Store Buyer (ASB) and Teeze Magazines, producers of the 2008 STOREROTICA Convention & Tradeshow, are excited to announce that
some of the largest manufacturers and distributors in the world of erotic
products and apparel are confirmed exhibitors at this year’s STOREROTICA show, which will be held this August 25th through the 27th the Mandalay Bay
Resort and Casino in Las Vegas.
The following companies have been confirmed to exhibit at the STOREROTICA Tradeshow:
•Anabolic Video
•Eldorado
•Elegant Moments
•Forplay Lingerie
•Hustler Lingerie
•IVD/ECN
•Lelo
•Pleaser USA
•Pulse Distribution
•Red Light District
•Shane’s World
•Vivid Entertainment
STOREROTICA is also pleased to be hosting several industry-only workshops starting on Monday, August 25th at noon. This year’s panelists include:
•Phyllis Heppenstall, Owner and Founder of the Peekay chain (“Mainstream is the New Revenue Stream” seminar)
•Larry Garland, Owner of Eldorado (“Diversify or Die” workshop!)
•Bonnie Feingold, Owner of Honey’s Place (“Diversify or Die!” workshop)
•Coyote Days, Senior Buyer for Good Vibrations (“Diversify or Die!” workshop)
•Theresa Flynt, Vice President of Business Development for Hustler (“Diversify or Die!” workshop)
•Christopher Scharff, CEO of Dreamgirl International (“Diversify or Die!” workshop)
•Debra Peterson, Director of Marketing Fairvilla Megastore (“The Register’s on Fire!” seminar)
•Randy Shrier, Vice President of Trashy Lingerie and Trashy.com (“The Register’s on Fire!” seminar)
For more information please visit www.storerotica.com
www.ASBmagazine.com
www.theEdexpo.com
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
End of page 3
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