Advertisers
In This
Issue

Corset Creations

Storerotica


Sensual Mystique

Studio Time

Tia Lyn 
Lingerie


Interludes Lingerie


La Lame, Inc

Shirley of Hollywood

Delicate Illusions

Coconut Grove


Tony Shoes

International Lingerie Shows

McPete Sales

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Sponsor's
For This
issue

Questfinder

Submit2

Internet Gazette

Articles Of Interest

China Increased Export Tax Rebates
Page 1

TJX Hacking Ring Charged
Page 1

Boscov's Files Chapter 11
Page 1

CURVENY & Boutique Lingerie Show
Page 2


Buyers' Best Sellers
Page 2

Ask Andy
Page 2

McPete Sez
Mailbag
Page 2

CURVENY & Boutique Lingerie Show Continued
Page 3

Intimate Graphics
Page 3

Ask Kevin
Page 3

CURVENY & Boutique Lingerie Show Continued 
Page 4

Nurse-in at
 La Senza
Page 4


CURVENY & Boutique Lingerie Show Continued
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

We Accept all
Major Credit Cards for Advertising

Foreign Exchange Rates


International Size Charts

Put my Banner
on your Web-site,
Click here and Link it to
www.mcpetesez.com

                                    Page 2                    
     Amiee Lynn Aquires 
JBT Group/Design Studio
    International
Amiee Lynn Accessories, a supplier of belts, handbags, jewelry and hats, has bought women's leg wear and underwear provider JBT Group/Design Studio International.
The division will operate under the name Leg Apparel, and will market legwear brands including Jessica by Jessica Simpson, Ellen Tracy, Liz Claiborne, and Givenchy. Men's hosiery is offered in Alexander Julian.
The company's private label brands include Sweetcakes, Lake Shore Drive, Reve Avoix, and its warehousing and operations have been relocated to Amiee Lynn headquarters in Ridgefield, New Jersey.


1/13  
                           CURVENY 
   & Boutique Lingerie

For its second season in New York, CURVENY New York left all in attendance flabbergasted and amazed by the mise-en-scene fit only for a high-end lingerie and swimwear trade show. Mixing class and taste with the open, airy, and natural lighted space of the Galleria, and the finest names in lingerie and swimwear, CURVENY New York made a lasting impression in New York. 
A total 2929 buyers attended CURVENY - a remarkable attendance in spite of the current economic environment. One would not have noticed however, as buyers took their time shopping the show and constantly filling orders. They came in droves to shop the best brands with the deepest market penetration in the industry. 
Buyers came from everywhere in the US and Canada and also from abroad. Of course the North Eastern states sent the largest contingent of professionals. Their affiliations reflected the relative weight of each distribution channel: department stores, specialty stores, women’s fashion stores, online stores, men’s clothing stores, spa stores, resort clothing stores, cruise ship stores etc. 
Among the visitors from abroad, a few prominent names stand out: Lane Crawford from Hong Kong, Isetan, Peach John, and Itchu from Japan, and Brown Thomas from Ireland. Owners and merchandisers of renowned destination stores such as Intimacy in the South, Freudian Slip, La Petite Coquette from New York, Henri Bendel, The Lingerie Store from Oklahoma, Bergdorf Goodman, Petticoat Fair from Austin, among others worked the floor to pick and choose the Spring / Summer 2009 collections that bespeak their personality and energize their power of attraction. 
More than 200 brands both domestic and international presented their collections. Industry leaders and new designers added to this list offering the largest and most in-depth assortment of lingerie presented in New York during the Intimate Apparel Market Week. All traditional categories were represented, and other categories such as men’s underwear and various accessories joined as the market keeps expanding to fill new needs.
Activity was intense and vendors reported excellent sales. New exhibitors expressed satisfaction with sales above average and an impressive number of promising leads.
On Monday August 4th at 10AM, the Curve Catwalk Breakfast fashion show attracted a large number of professional buyers who were on-site to view the collections as they walked down the runway. 
That same day at 3PM, Liz Smith – Wacoal’s national spokesperson – ran the Wacoal Seminar. The entertaining and interactive class about the psychology behind bra fitting attracted many specialty stores who were automatically enrolled in a raffle to win a $250.00 spa gift certificate, courtesy of Wacoal. 
CURVENY went to great lengths to offer excellence throughout and provide a personal welcome. All professionals, vendors and buyers alike felt the uplifting environment.
From the moment buyers entered the CURVENY premises they received a welcome package containing the season’s directory and floor plan, and a complimentary sample from SOAK. In addition, each day the first 500 retailers entering CURVENY were also offered a L’Occitane “emergency-kit” gift including L’Occitane’s signature shea butter hand lotion, foot lotion, lip balm, and refreshing cloth.
As is customary of CURVE, breakfast and lunch were graciously served everyday.
The next edition of CURVE will take place at the Venetian Hotel in Las Vegas on August 25,26,27 2008 to present over 200 brands to retailers west of the Mississippi.

Note: by clicking on the photo's below, it will bring you to 
their web-site. or to their e-mail if no web-site exists.
               Photos by Heather Briggs

Joanne Grazzini holds Pink Bird Flannel by BedHead 
              Pajamas
joanne@bedheadpjs.com


In the Slimpressions booth, Jennifer Daniels and Amy 
Pederson smile for the camera.  info@slimpressions.com


Mariam Saffarian looks forward to showing you loungewear, 
        swimwear and more by Daddy's Favorite
                     info@daddysfavorite.com


Models, Kristen and Cara, stand next to Greg Gimble of 
            Va Bien    
   sales@vabienusa.com

             
        Alison Kramer can show you beautiful nursing bras 
                by Nummiesalison@nummies.com

             
Anne Zuckerman stands next to Shirley Romano while holding
    Bezi Bra Discs by Edith's Incedithsinc@aol.com
 
             
Elizabeth Cotton is surrounded by sleepwear, loungewear 
                    and robes by Elizabeth Cotton.  
                        sales@elizabethcotton.com

             
Lauren Golt is wearing v neck shapewear by Wear Cass
                        sales@cassandco.com


Jordan Betten stands with a model who is wearing T. Santiago.  
                          contact@tsantiago.com
 

Wendy Crowe of Wendy Glez holds up a garment for her 
       customers.  sales@wendyglez.com


Dennis Murphy of Paddi Murphy and Softies by Paddi 
                  Murphy
is busy helping customers.
           dmurph007@aol.com      Ph:952-926-7226

      
The CURVENY and Boutique 
Lingerie Show continued on page 3


6/12          
            Movies Changed
For the first time in many years, a an old man traveled from his rural town to the city to attend a movie. After buying his ticket, he stopped at the concession stand to purchase some popcorn.
Handing the attendant $1.50, he couldn't help but comment, "The last time I came to the movies, popcorn was only 15 cents."
"Well, sir," the attendant replied with a grin, "You're 
really going to enjoy yourself. We have sound now.."



Sensual Mystique is looking for sales reps. Please contact us
8/24
       
 Buyers' Best Sellers  
Attention All Buyers, Boutique
  and Online Store Owners
 
McPete Sez wants to know what is your hottest selling garment. What is selling out because McPete Sez readers want to know. Please send an email to info@mcpetesez.com and include your name, your store's name, city and state along with a phone number and email, stating your best seller, and who the manufacturer is. 
If you would rather keep your best selling item a secret..... please just tell us who the manufacturer is. 
 
If your email is chosen, you will be contacted and your email will be posted in McPete Sez, along with your store information.
    

                
    "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." 
You can ask Andy questions about Fabrics at
               Andy@mcpetesez.com 


Hello Andy, I'm the owner of a small lingerie store and owner of www.ChesterfieldSoftWear.com. I specialize in panties, and have recently introduced a new feature where people can shop for panties by their fabric but I have a question...
I've gone through all my inventory and came up with these categories:
cotton
silk
sheer
lace
lace + sheer
polyester
polyester + lace
polyester + sheer

I included other materials in my polyester category because it's just a little too much work and am not a textile expert. I included polyester, nylon, spandex, microfiber, and satin in there too. Are they close enough to be put into one category? Should I name it something else? On the web site, should I use the term "material" or "fabric" or "textile" or something else?

Please see http://www.chesterfieldsoftwear.com/shop/category.aspx?catid=47 and let me know what you think. Thank you!
-greg-

Gregg: we visited your site and it is quite impressive.
The only fabric that may be missing is nylon, but then again, you may not carry any panties, made from nylon.
Using any or all of the words: material, fabric or textiles, will not matter. Your customers, will understand what your are trying to convey. Any or all, will work.
Good Luck with your new web site.
Andy


The "Ask Andy" Column is an opinion Column and may not necessarily  reflect the views of  McPete Sez

***********************************************
          
Advertise in the McPete Sez   
                    Newsletter, 
        reach over 7,600 Lingerie
          Retailers twice monthly.
 We now Accept Major Credit Cards
                              
************************************************   
     
The McPete Sez Mail Bag
  
                                   
           
From our Readers  
           To our Readers
        For our Readers
              Inquiries:
        Some of our readers will have the answer.  
   Remember, our readers are in the same Industry.    
Retailers, Manufacturers and Sales Representatives

As a designer, producer, educator, and corset enthusiast dedicated for 18 years to bringing top quality tight-lacing custom corsetry and fact-based corset education to market, I write to join my lamentations to those of your reader who complained in your last "McPete Sez" issue about the inferior quality of costumes flooding the market. I congratulate her for including details. This will certainly alert store lingerie buyers (I used to be one when ROMANTASY had a retail lingerie boutique rather than online custom corset business with personal fittings in San Francisco) about specific defects to keep an eye on and discuss openly with sales reps when attending lingerie shows.
I only add my caution to buyers at such shows who may also see samples of what I call "wannabe" corsets of dubious quality, also now flooding the wholesale marketplace, especially during the past two years. I'm not speaking about corsets by Vollers or Axfords, both English manufacturers with long and superior reputations regarding quality of their wholesale corsets. For readymade corsets, theirs seem to have the best possible fit using good-quality English fabrics, and selling at the most reasonable prices.
Of course, I think ROMANTASY's single wholesale corset-cincher, the 
/Simple Pleasures,/ is an even better buy.
I'm complaining about almost illiterate email solicitations I receive 
about two or three times per month and growing, obviously emanating from 
certain non-English speaking countries, touting readymade wholesale 
corsets. I'm always surprised at the obvious lack of research in this 
shotgun approach: it's entirely wasted effort on their part because 
aside from our standard-patterned /Simple Pleasures/ and 
/Point-Counter-Point/ cinchers and one other by corsetiere Sue Nice, 
our team of multiple and multiply-talented corsetieres  have always specialized in made-to-measure corsetry and corsetry ensembles.
I am however, more than surprised when I examine images nearly always appended to these new e-solicitations or marketing pieces, or visit the websites mentioned. In all cases garments are produced in Thailand, Pakistan, and less frequently, in China. I'm certain about my conclusions when I see the actual garments ordered by clueless lingerie buyers for sale in lingerie or specialty stores by equally clueless salespeople, or sold by sister vendors at exhibits I attend.
Not to leave out department stores in my rant. For example, several years ago I saw pictured a lovely corset by designer Stella McCartney, for sale at Nordstrom's, perhaps my favorite department store. I called for details, but the salesperson to whom I spoke was completely flummoxed and had no idea if the boning was steel or rigiline, or what I meant when I used the term "busk". On another occasion upon arrival at my Christmas relief job in the lingerie department of Neiman Marcus, I closely examined a new designer-label "corset" displayed proudly on a manikin, with bones poking out of split seams, edges rolling over, fabric bunching at the waistline, and elastic side gussets obliterating any possible figure-shaping ability of this--gulp-- $1300 "corset"!
To be specific about these ubiquitous so-called "corsets" and so your readers know what else to keep an eye on, I am routinely shocked by: 
(1) inferior, loosely-woven and stretchy fabrics that will soon fray or shred, 
(2) poor quality lining, if any, 
(3) uneven stitch length and wobbly stitch lines creating uneven tension leading to stitches popping, 
(4) wide bone casings permitting bones to turn and dig in during wear (ouch!), (5) inartistic, non-matching vertical lengths of pattern pieces in front or back, also leading to torquing.
Even worse, these "wannabes" nearly always create the ubiquitous "U-shape" at the waistline when worn. Thus, as the generally uneducated and unwitting wearer laces down, the bottom edge presses down on her anterior femoral nerve and sooner rather than later will lead to dangerous numbness in her hips and legs, not to mention the inevitable squishing out and lumping of flesh in the tummy and derriere below the garment's bottom edge.
I might not be so livid about this alien invasion if I didn't know about the conclusive, fact-based, and medically-affirmed advisability of the hourglass corset shape to place even pressure around the entire torso for comfort, safety, and hygiene (less skin wrinkling and trapping of moisture).
And I'm saddened because I know the consumer is the only one to lose in the end--errrr, or, "in the waistline"--since these inferior corsets technically can tolerate no or very little waistline reduction, yet will certainly raise unrealistic expectations of substantial figure shaping, good fit, comfort, and durability that the product will surely not deliver. Because sales are not accompanied by adequate or accurate verbal or written consumer information and full disclosure about the limits of the garment, how it may compare to a real custom corset, or how to properly wear, fit, and care for the garment, sales of "wannabe" corsets perpetuate non-factual, incorrect, and antiquated prejudices against real, custom-fit corsets.
More's the pity because custom corsets, or even high quality, well patterned readymade corsets chosen wisely for fit, will not pinch, dig in, roll over, bunch up, torque, twist, rip, reveal bones, and shred with only a few wearings. 
by Ann Grogan, Proprietress, ROMANTASY Exquisite Corsetry 
www.romantasy.com   inquiry@romantasy.com

Response to the comment above:
thank you for letting somebody with authority talk about the corset market in this country. as every other product "price" has dictated quality. buyers are uninformed and not knowledgeable about quality and buy only by price. all they are getting are unhappy customers. i have been representing two german lines of corsets here in this country. 
thanks franz pass 
pass distr.& sales FRANZ@PASS.OCCOXMAIL.COM

*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez.  Vulgar or offensive language will not be posted.

      If you have the answer.....Give it"
          
If you have something to say..
                      "Say it". 
 
     If you have a question......
"Ask it"  
                       
 
                               Do you have any show dates for 2002 
Do you have any show dates or events that you would like posted for  2008?   If so please e-mail them to me for posting in our  show section.  Thank You           

                              

                                     End of Page 2