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The Miami Swimshow Fashion Show
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Buyers' Best Sellers
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Ask Andy
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The Ypsipanty
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The Miami Swimshow Fashion Show Continued
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Ask Kevin
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The Miami Swimshow Fashion Show Continued
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Electronic Hangers for Smart Garments
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Page 3
The Ypsipanty
Around Ypsilanti Michigan, history lives on with people's underwear.
Two artists are selling hot pink underwear screen-printed with the word "Ypsipanty" as part of an effort to keep alive the city's historical place in the underwear business.
Linette Lao and Mark Maynard have sold nearly 200 pair of Ypsipanties.
"We were just thinking about Ypsi-positive things that we could make," Maynard was reported as saying. To them, he said, the idea was "fun and playful without being disrespectful."
"And it drew on Ypsi's history as an underwear capital," he said.
Ypsilanti, about 30 miles west of Detroit, was home to the Ypsilanti Underwear Co. From its factory on the banks of the Huron River, the company at one time helped link the city's name with underwear.
The company got attention for its marketing strategies, including placing a 15-foot painting of a woman dressed in a Ypsilanti-made union suit to be seen by passengers on the Michigan Central Railroad.
Ypsilanti Underwear operated for more than 50 years in the late 1800s and the early 1900s, according to the Ypsilanti Historical Society.
Ypsipanties seller Jennifer Albaum said people approach her regularly and tell her they are wearing them.
"What other time can you tell people what underwear you're wearing? It's awesome," Albaum said.
8/12
The Miami
Swimshow
Fashion Show Continued
Photos by Russell
VanBrocklen
 
 
 
 
 
 
 
The Miami Swimshow Fashion Show
continued on page 4
24/24 www.delicateillusions.com
Von Teese to Represent
Fredericks
Burlesque artist, model and actress, Dita von Teese, will be the face of lingerie retailer 'Frederick's of Hollywood's holiday ad campaign.
Von Teese will appear in Frederick's Pin-Up Parade brochure commercials.
She said that it was an honor to 'represent the company' that had been in the lingerie business for more than six decades.
"As a long time fan of the history of the Frederick's brand, it's a great
honor to be chosen to represent the company by appearing as the star of the 2007 Holiday Pin-Up Parade," she was quoted as saying.
"Frederick's of Hollywood has been giving women the accoutrements they desire to bring glamour and sensuality into their lives by offering a wide selection of both the elegant and the
risqué since 1946. I'm proud to be the face of such a legendary institution of lingerie," she added.
The 34-year-old von Teese is also the spokesperson for MAC's Viva Glam lipstick.
17/24
Husband Wanted
She put an ad in the local paper that read:
HUSBAND WANTED: MUST BE IN MY AGE GROUP (70's),
MUST NOT BEAT ME, NOT RUN AROUND ON ME AND MUST STILL BE GOOD IN BED!
ALL APPLICANTS PLEASE APPLY IN PERSON.
On the second day, she heard the doorbell.
Much to her dismay, she opened the door to see a grey-haired gentleman sitting in a wheelchair.
He had no arms or legs.
The old woman said, "You're not really asking me to consider you, are you? Just look at you...you have no legs."
The old man smiled, "Therefore, I cannot run around on you!"
She snorted.
"You don't have any arms either!"
Again, the old man smiled, "Therefore, I can never beat you!"
She raised an eyebrow and asked intently,
"Are you still good in bed???"
The old man leaned back, beamed a big smile and said,
"Rang the doorbell, didn't I?"
8/12
The Espresso Experience
Causes a Stir
The owners of a new drive-through espresso stand in downtown Redmond that features lingerie-clad baristas are vowing to fight an order by the city to remove their signs.
Little Shop Espresso operator and barista Kellie Echeverry, 36, says the city is telling her she must remove the signs by Friday. Most of the signs feature photos of Echeverry and her daughter, Amber, 16, who also works as a barista at the stand.
Echeverry bought the espresso business in February, but she wasn't getting many customers.
"Business was crashing to the point where I was going to close it down," she said.
She did a little research, visiting a few other stands that offer an "alternative" espresso experience, and decided she would try it.
She and her daughter wear either lingerie or a bikini while serving up lattes.
"It's tripled my business," she said. 
But some people aren't happy.
"I think it's in poor taste," said Linda Collins, a paralegal who works downtown.
Collins, who has complained to the city about Little Shop, conceded that Echeverry isn't doing anything illegal. But she's concerned about the signs.
"It's across from the Lake Washington School District administrative offices. You've got kids going in and out a lot of the time," she said.
"It's just going to start hurting the small stands," said Jovanna Edge, manager of Java 2 Go espresso, which is located just a few blocks from Little Shop.
Edge has even begun to post a sign advertising "family friendly" espresso.
"So people don't have to worry if we have clothes on," she said.
Redmond City Code Enforcement Officer Carl McCarthy said there have been several complaints about the business itself and the signs out front.
"Police investigated and there was no exposure or illegal activity of any kind," he said.
But, he said, the signs were installed without a permit. City code requires that a permit be obtained to install a new, altered, or relocated sign.
McCarthy said businesses do have First Amendment rights, and he hasn't seen anything that's considered indecent according to court standards, but a permit is required.
"Basically they're illegal signs. And we're having them removed," he said.
Echeverry says one of the signs in question has been on the site for years, and has been changed three times in the last year.
But, she said, "They have never complained about the signs, ever, until we changed (to lingerie). It's just a way for them to breathe down my throat."
Echeverry said she will consult an attorney.
"If we have to take that sign down that's been there since 1988, we'll just find another way to advertise," she said
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
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for information for our readers and if you have anything to
contribute please e-mail me.
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