The Underfashion Club
Articles Of Interest
National Sizing Survey
to Launch in Italy
Egypt's Textile Strikes End
Love & Dream SS13
The International Lingerie Fashion Show
Angela Friedman Launch Event
Business and Technology: Pull the Trigger
(triggered emails that is!)
Smiffy's Embraces Steampunk
Lipgloss & Lace
The International Lingerie Show Party Pictures Page 3
Curveturiere to Launch
With Love Lingerie Unveils Bridal Capsule Collection
Ask the Gozooko Guys
The International Lingerie Fashion Show Continued
Baci Lingerie Makes a
Splash at the 2012 ANME Founders Show
The Addict Expose- Designer Interviews: Lorna Drew Maternity Lingerie
Vibratex Launches New Website
The International Lingerie
Show Party Pictures Continued
MCPETE SEZ CLASSIFIEDS
Shows & Events
Have a Press Release? email it to
Major Credit Cards for Advertising
on your Web-site,
Click here and Link it to
August 1, 2012
Issue # 318
National Sizing Survey
to Launch in Italy
A national sizing survey is set to launch in Italy in a bid help retailers and brands ensure the clothes they sell
offer the best size and fit for the Italian market.
The 'SizeItaly' survey is being carried out by Human Solutions GmbH, which makes body scanning equipment, and
its Italian subsidiary Sistemi Assyst.
It is being based on a similar SizeGermany initiative which took place between 2007 and 2009, and plans to
measure around 6,000 men, women and children by the end of next year using 3D body scanning technology.
The last Italian measurement program took place 20 years ago, and the updated results will be used to deliver
market share tables and body dimension statistics to the industry. Additional evaluation of the data in line with
European guidelines will also simplify the introduction of the European size system in Italy.
Companies taking part in SizeItaly will also have access to new size tables as a starting point for improving
apparel size and fit.
"We know the customers who come into our stores, but not the ones who don't correspond to the size and fit of our
models," explains Maurizio Malagosti of Max Mara.
"We are participating in the SizeItaly project because we're convinced that we will obtain better information for
our future sizing and fitting in the Italian market."
There will be 10 to 12 measurement sites in the north and south of the country, with subjects divided into nine
different groups between the ages of 6 and 75. An additional survey will look at things such as purchase
behavior, ease of finding the right garment size, and brand loyalty.
The results will be made available online at the iSize body dimensions site, where they can be used
interactively, directly integrated into the development processes of participating companies, or compared with
data from other countries.
Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!
Intimate apparel manufacturers will showcase their products next month at India's first raw material sourcing
event for intimate apparel.
Galleria Intima aims to unite international and domestic intimate apparel manufacturers. Exhibitors will include
manufacturers and suppliers of lingerie, underwear, nightwear, sleepwear, loungewear, swimwear and beachwear.
The event, which has been organised by the Intimate Apparel Association of India, will take place at the Grand
Hyatt, Goa from August 28-29.
Photo by Jerome Hamilton of Studio Time Photography
If you would like more information about Fashion Photo or would like to be included in the McPete Sez Fashion Photo contact Jerome Hamilton at
Studio Time Photography firstname.lastname@example.org
18/24 CLICK HERE to
watch Risque's Video on YouTube
Curveturiere to Launch
Curveturiere, a New York-based, better intimates company,
announced the August 2012 launch of Curveturiere Intimates.
Curveturiere brings fashion, trend and glamour to classic full-cup foundation silhouettes. Each style has been constructed with the utmost attention to fit, comfort, and support. Bras are available in sizes 32 to 48/50 D through K and bottoms in XS to 3XL.
Curveturiere co-creators / founders, Kelly Moore and Mary Pifko, not only combine 25-plus years of experience in the intimates industry… they also identify with the Curveturiere woman’s quest to find pretty and fashionable intimates through their own personal struggles to find full-busted foundations.
Read the rest of the article on page
Egypt's Textile Strikes End
A strike by thousands of workers at the state-owned Misr Spinning and Weaving firm, Egypt's largest textile
factory, has come to an end after company officials agreed to some of their demands.
Intervention by Egyptian President Mohamed Mursi after a textile worker was killed and four others injured is also
thought to have contributed to the end of the dispute.
Around 23,000 workers at Misr Spinning and Weaving took part in the week-long protests, and were joined by
thousands of employees at other state-owned factories, including El-Nasr, Tanta, Kafr el Dawar and Samannood Wool
Weavers, local news reports said.
However, the activists say industrial action might begin again in September following the end of Ramadan, as the
company still hasn't met a number of demands relating to better pay and conditions. Officials have so far agreed to
increase the workers' share of company profits and improve healthcare benefits.
According to the Egypt Daily News, protesters want a minimum wage of EGP1,500 (US$247), the removal of the
company's president Fouad Abd El-Alim and his deputy, a 12-month bonus, a social allowance of 15%, and a
three-month end of service pay for each year worked.
A wave of strikes by Egyptian textile workers is said to have been the trigger for last year's Tahrir Square
uprising, which led to the removal of President Hosni Mubarak.
However, business operators still have strong links to the old regime and newly elected President Mursi has yet to
tackle Egypt's urgent economic problems.
Progress in putting effective worker protections and labor laws in place has also been slow since the
revolution, with workers continuing to be angry at management attempts to take away benefits, as well as over
unpaid wages and demands for pay increases.
"President Morsi's intervention is crucial but it doesn't get to the root of the problem - workers are weary of the
top-level political intrigue while basic questions, such as non-payment of wages, are not being dealt with," says
Sharan Burrow, general secretary at the International Trade Union Confederation (ITUC).
"The government needs to move quickly to address these basic concerns and the military must allow it to do so.
Workers are feeling the squeeze, financially and politically, and any failure to deal with their demands
would have dramatic results."
Against Burma Prevent Garment Industry
US ban on imports from Burma is preventing job growth in the garment
industry, rather than harming the interests of the corrupt elite it
targets, according to a report by the International Crisis Group.
The think-tank warned that moves to extend the import ban could have a
serious impact on Burma's economic recovery by hindering the growth of
job-creating manufacturing industries.
The US has imposed an import ban on Burma since 2003, with the Burmese
Freedom and Democracy Act renewed on an annual
basis in an effort to pressure the government to continue its political
and economic reforms.
Last week, however, the US Senate failed to agree the sanctions - which
are now set to expire temporarily next month - in a row over funding for
the extension of the African Growth and Opportunity Act (AGOA) which is
part of the same bill.
But some reforms are underway, with financial and investment sanctions
against the military regime in Burma having been eased by the US Obama
administration to allow the first new US investment in the Asian country
for nearly 15 years.
Before the Burma import ban was introduced, the largest exports to the US
were garments, an industry that was providing employment to many people,
the International Crisis Group report said.
It added the ban could skewer the oil-rich country's economy to
potentially problematic extractive industries.
"At this stage in the reform process, it is indeed hard to see how
retention by the US of its import ban could in any way serve the interests
of the Myanmar people or assist the democratization process," the
Love & Dream SS13
The SS ‘13 collection was inspired by the sea and summers in New England. Colors are a calm blue to represent the ocean and sunlight yellow for the way light reflects on the water at dawn. The soft ivory laces are reminiscent of nautical bracelets and roping on sailboats.
Some exciting features of this collection are a new gorgeous lightweight cotton perfect for hot summer nights and wide statement laces. The ending effect is lightweight and ethereal.
Look for Love and Dream at Booth #508 at CurveNY August 5-7, 2012.
For more information on Love and Dream email email@example.com
or go to www.shoploveanddream.com
Funding Disagreement Stalls
AGOA & Burma Bills
A disagreement over funding for the African Growth and Opportunity Act (AGOA) has temporarily halted several
important pieces of trade legislation for apparel and textile firms - including the renewal of the US import ban
Among the legislative items that headed to the Senate last week were "critical fixes" to renew third-country fabric
provision under the African Growth and Opportunity Act (AGOA), and plans to modify some of the textile rule of
origin provisions under the Dominican Republic-Central America Free Trade Agreement (DR-CAFTA).
An extension to the import ban that has been in place since 2003 to prevent goods from Burma entering the US
market was also part of the same bill.
The legislation had already been approved by the US Senate Finance Committee earlier this month - and its swift
passage was key to preventing the expiry of the Burmese Freedom and Democracy Act (BFDA) and the AGOA
third-country fabric provision in September.
US Senate Republican Leader Mitch McConnell said the Senate was unable to come to an agreement on the annual
renewal of the BFDA despite offers to pass it as a standalone measure.
However, even without the BFDA, authority for the Burma import ban remains in force under the International
Emergency Economic Powers Act (IEEPA).
After directory assistance gave me my boyfriend's new telephone number, I dialed him -- and got a woman.
"Is Mike there?" I asked.
"He's in the shower," she responded.
"Please tell him his girlfriend called," I said and hung up.
When he didn't return the call, I dialed again. This time a man answered. "This is Mike," he said.
"You're not my boyfriend!" I exclaimed.
"I know," he replied. "That's what I've been trying to tell my wife for the past half-hour."
This Newsletter is Read by an
average 24,000 Readers each month,
with over 24,000 Hits Per
of Page 1 of 5)