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The Wine Rack Bra
It's certainly one way to boost your cup size - but a new bra that can hold a whole bottle of wine is unlikely to find much
favor with bar and pub owners.
The 'Wine Rack', which holds 750ml of drink and comes complete with a straw attached to the watertight tubing inside the cups, can inflate a girl's chest
by up to two sizes.
The bra, which is produced by New Jersey retailer BaronBob.com, has proved popular with students during the US state's recent heatwave, and ranges in size from 32A to 38C.
"They are leak proof and are totally water tight or booze tight as the case may be," said store owner Paul Krasulja, 38.
"The drinking tube has a stop start button which is siphoned off from the tubing around the bra.
"Fully filled, the bra is imperceptibly increased by two sizes.
But the bra should not be considered
lingerie, he added. 'It is for partying and drinking.
"The only thing is that some girls will give off the wrong impression at the start of a night and deflate as the evening goes on."
Mr Krasulja's company is known locally for selling a wide variety of products including edible G-strings.
"You won't find this at Victoria's Secret. It is not like one boob fills up and the other goes flat. I made my girlfriend put it on, and she looked good," Paul Krasulja of BaronBob.com was quoted as saying.
It may sound like a nutty invention, but this is hardly the first time that innovative innerwear has headlines.
The 'Wine Rack' bra is a successor to the firm's 'Beer Belly' - a similar product for men, which can be worn around the stomach.
Only in Our Biz
Spread Eagle Realty selling the space next to Ris-K
Lingerie (photo courtesy of Neal of McPete
Sales)
June Retailers Sales Review
An 88% surge in international sales helped Abercrombie & Fitch to post a 23% increase in sales to $277.3m, with direct-to-consumer revenues surging 62% to $26.1m. Abercrombie & Fitch brand comps rose 10%, Abercrombie Kids was up 14% and Hollister increased 7%.
Aeropostale posted June sales of $186.8m, up 14% on last year, thanks to an 8% comparable store sales increase and a positive impact from the Memorial Day calendar shift. Margins continued to increase, the company said.
American Eagle Outfitters reported a 1% sales increase to $249m and a 1% decline in comparable store sales. The company operates 943 stores under the American Eagle brand, with a further 143 operating under the Aerie by American Eagle banner.
Bebe Stores registered a 4.4% decline in June sales to $119.2m. The owner of 297 stores under the
Bebe, Bebe Sport, bbsp, 2b Bebe and PH8 banners said comps had fallen 3.4%.
Moderate, better and petite sportswear, dresses and intimate apparel were the strong performers as
The Bon-Ton Stores recorded June sales of $244.4m, up 1.2%. Comparable store sales were up 1.4%, with the 278-store chain’s poorest performing categories juniors and men’s.
The Buckle said net sales had edged down 2.4% to $69.2m, with same store sales decreasing 7.3%. The Nebraska-headquartered company operates 415 stores across the US.
Revenues at maternity apparel specialist Destination Maternity Corporation edged down 0.5% to $41m, with comps falling 4.4%. Internet sales were up 43.3%, and lower licensing revenues were partially offset by the
re-launch of Two Hearts in Sears and Kmart stores.
The Cato Corporation said June sales moved up 2% to $88.2m, with comps up 1%. The company, which operates 1,274 stores as Cato and It’s Fashion, said it remained cautious because of the continuing uncertain economic outlook.
Dillard’s posted identical 2% increases in comps and actual store sales, to $506.4m, thanks to above-trend performance in the Eastern region, and slightly below-trend revenues in Central and Western.
Gap admitted to a difficult month with lighter than expected traffic, but still managed a 2% increase in sales to $1.31bn, and flat comps. Banana Republic in North America was the strongest performer, but local Gap stores posted a 3% sales decline, while Old Navy and international revenues were static.
JC Penney saw sales increase in June, up 3.7% to $1.55bn, with comps up 4.5%. The strongest trends were observed in key apparel categories, with mid-teen percentage increases in men’s, women’s and children’s apparel segments.
There was growth at Kohl’s Corporation, where total sales were up 9.1% to $1,605m, compared with $1,471m in the same month last year. On a same-store basis, sales increased 5.9%. Sales were helped by the Memorial Day holiday falling in fiscal June this year.
Victoria’s Secret and La Senza owner Limited Brands recorded an 8.3% rise in sales,
totaling $965.4m for the month. Comparable store sales increased 6% for the company, which has 2,670 stores in the US and more than 700 worldwide.
Macy’s enjoyed a positive month, with a 37.6% surge in online sales enabling revenues to move up 9% to $2.2bn. Comparable store sales rose 6.5% for the company, which operates 850 stores under the Macy’s and Bloomingdale’s brands.
Nordstrom Inc reported a 14.1% increase in same-store sales , while total retail sales were up 19.8% to $822m. The company said same-store sales were helped by the later timing of its half-yearly sale for women and kids.
Comparable store sales for Ross Stores grew 5% in June, exceeding the company’s expectations. Sales increased 9% to $725m for the five weeks to
July 3, up from $666m a year ago. Home, dresses and shoes were the strongest merchandise categories.
Owned sales at retailer Saks Incorporated totaled $237.9m in June, a rise of 3.4% on last year’s $230.2m. Comparable store sales increased 2.5% for the month. The strongest categories at Saks Fifth Avenue stores were women’s sportswear, dresses, handbags, cosmetics, and fashion
jewelry, it said.
Stage Stores, which sells apparel in 774 stores under brands including Bealls, Goody’s, Palais Royal, Peebles and Stage, saw sales move up 1.3% to $129m. Comparable store sales rose 1.2%, boosted by increased sales of accessories, children’s wear, dresses, footwear, intimate apparel, juniors and swimwear.
Ladies’ dresses were the strongest June sellers for Stein Mart, where sales inched down 1.5% to $107.2m and comps edged up 0.6%. Ladies’ casual sportswear was a poor performer, while sales fared best in the north-east, mid-west and east coast – but lagged expectations along the Gulf Coast.
Target Corporation to recorded June retail sales of $5.92bn, up 4%. The 1,740-store retail giant said comparable store sales rose 1.7%.
Higher levels of customer traffic helped The TJX Companies Inc to a 7% rise in sales to $2.0bn, up from last year’s $1.8bn. Comparable store sales were 3% higher than last year. The off-price retailer pointed out that the rise in comp sales was achieved on top of strong gains last year.
Inconsistent traffic patterns impacted June sales at women’s wear retailer
The Wet Seal, sending them down 2.6% to $50.3m, with comparable store sales down 3.6%. Wet Seal store sales fell 1.7%, with comps down 3.7%, while Arden B revenues fell 6.9%, accompanied by a 3.2% comps decline.
Zumiez posted a 16.4% increase in sales to US$37.2m, while comparable store sales surged up by 10.9%.
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Raveware Lingerie Announces
Nationwide Sales Force
Raveware Lingerie has announced the addition of 9 new Sales Representatives
Nationwide. Sales staff includes veteran Robb McCullough, Patty Barrington & David Skelton on the West Coast, Kimberly & Dale Dillon & Sue Kellen in the Mid West, Jim Hoye, Sue Dressler, Ron & Howard Titlebaum & Bob Keyes on the East Coast.
Sean Monahan, President of Raveware, is proud of his force. “As a former Sales Manager, I’ve not only had the privilege to work with some of the best representatives in the business, but I’ve also made great friends with many of them. While most would not be here if the Raveware line was not as strong as it is, I could not ask for a much better salesforce than the all-star cast we have behind us now”.
For a free catalog, please call: 1-888-577-5752 or email: info@raveware.net
or visit www.raveware.net
Party King Appoints Phil Young
as Executive VP
LRS Apparel, parent company of Raveware Lingerie & Party King, has just announced the appointment of Phil Young as the new Executive VP of the
companies “Party King” division. In his new position, Young will direct the sales, marketing & assist in development of Party King’s Halloween costumes, wigs, masks and accessories.
In making the announcement, Sean Monahan (President and CEO), said he was very pleased to have been able to recruit an individual with such vast experience in the Halloween & Costume Industry. “We are excited to have Phil on our team. He has the background, industry knowledge & integrity that we were looking for to head our new Party King division and we are looking forward to a very successful future together”, said Monahan. Comments
Young on his new appointment, “I am thrilled to be a vital part of such a proactive company. These are exciting times at Party King . . . all of our hard work and investments are beginning to pay off as retailers welcome a serious alternative to our competitors. We are planning many new and exciting programs that will truly revolutionize the Halloween and seasonal products industry.” Young can be contacted directly at 1-909-989-1554, or at the Northridge, California LRS/Party King Headquarters office at 1-888-577-5752. E-mail him at
Phil@PKHalloween.com. For further information please contact Sean Monahan at
Sean@LRSApparel.com
BIG SHOES ARE GETTING
FILLED AT ELLIE
Ellie Shoes Expands with New Hires to Meet Company’s Growth
Despite the struggling economy, sexy shoemaker, Ellie Shoes, shows continued growth and has expanded its team to meet the increasing demand for the company’s various lines of affordable, sexy footwear by hiring Lydia Conley, Key Accounts Manager, and Allen Karsy, Accounting Manager.
“We are so excited to have Lydia and Allen join the Ellie family,” says Ellen
Renger, owner of Ellie Shoes. “They both bring the solid experience that we need to navigate through our growth. We are particularly looking forward to capitalizing on Lydia’s creative ideas to move our brands forward.”
Conley has an extensive background in fashion sales and merchandising. From her studies at the Paris Institute of Fashion to her recent seven-year post at St. John Knits as an International Sales Account Manager, Conley has both the experience and the creativity to move Ellie Shoes forward. Karsy has both retail and wholesale experience with a resume that includes fashion retailer Draper’s and Damon’s, and furniture wholesaler True.
Ellie Shoes manufactures a wide variety of sexy shoes, and is most noted for its unique designs and its wide selection of heel heights. Since its inception in 2000, Ellie Shoes has had two goals: to be the best shoe manufacturer in quality and design for alternative footwear, and to bring sexy shoes to the mass market. Currently, Ellie offers five collections including Ellie Shoes, Penthouse by Ellie Shoes, Ellie Shoes Halloween Collection, Leg Avenue by Ellie Shoes, and 10/31 by Ellie Shoes. For more information visit
www.ellieshoes.com, or contact Bridget Silvestri at 310-995-0535 or
bridget@ellieshoes.com.
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Women's
Wear & Textile Shows & Events for
August - December
Please contact the show before going in case of date
changes or cancellations.
Aug 1-3
CURVE -New York
www.curvexpo.com
Aug
12-15 Dallas Market Center
lslingerie@comcast.net
Aug 16-18
CURVE - Las Vegas
www.curvexpo.com
Aug 22-25 New
England Apparel Club
Royal Plaza Trade Center
Marlboro Mass
rkeyes277@earthlink.net
Aug 22-25 Storerotica Tradeshow and Convention
www.storerotica.com
Sept 25-28 Ethical Fashion Show
www.ethicalfashionshow.com
Sept 27-29 International Lingerie Show
www.spectrade.com
Oct 17-20 New England Apparel Club
Royal Plaza Trade Center
Marlboro Mass
rkeyes277@earthlink.net
Oct 21-24 Dallas Market Center
lslingerie@comcast.net
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August 15, 2010
The McPete Sez Lingerie Newsletter & Women's
Wear Journal
