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LaPerla Moves
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Spiegels Restructures
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Alexandra Swimwear to U.S.
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Private Label Up
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Coffee & Cleavage
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McPete Sez
Mailbag
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The Underwired Bra
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UK's Lingerie Report
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Madonna's for Gap
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Victoria's Secret goes Leather
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Ask Andy
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The Underwear Lady
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Retailer's June sales Results
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Tight Jeans Banned
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Clothing by Inmates
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Caely's Founder
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Madonna Signs on as Pitch Woman for Gap Stores
She made her name wearing risque, provocative clothes few would wear in public, but now Madonna has become a pitch woman for Gap Inc. -- the biggest U.S. clothing store chain.
 Back in the 1980s, Madonna burst onto the scene wearing lingerie and pointy bras designed by haute couture master Jean Paul Gaultier. Now the Material Girl is hawking the khakis and denims that are the most common clothes worn by Americans.
The pop star will appear in Gap's fall advertising campaign, spokeswomen for both parties said on Wednesday.
San Francisco-based Gap, the biggest U.S. specialty retailer, said the company has signed Madonna as well as rapper Missy Elliott to appear in upcoming television commercials.
More than anything else, Madonna is known, both musically and fashion wise, as a chameleon able to reinvent her image to stay on the cutting edge of pop culture. Gap made its name by selling predictable, preppy, affordable clothing that appeals more to average Americas than to fashion mavens.
Marketing experts applauded the move as a coup for Gap.
8/13
Victoria's Secret
goes Leather
Victoria's angels are getting an edge. Perhaps motivated by another group of angels' (Charlie's, that is) kick-butt attitudes and tough spirit, Victoria's Secret is launching a new line of lingerie that substitutes leather for lace and silver chains for pink ribbons.
 The Rock Inspired Lingerie collection is unlike anything that has graced the racks of the infamous boudoir boutique before. Usually known for feminine creations guaranteed to make men go weak at the knees, Victoria's Secret is taking a turn that is definitely not for the faint at heart. In fact, some men might tremble in fear when they see the rhinestones and grommets adorning a zippered leather thong.
And the looks fit for a torture chambermaid don't stop there. The black leather bra comes complete with hanging silver loops and chains, and one brief is so laden with punk rock pendants, it will surely set the metal detectors off on full alert. Plain old under-wire bras have created enough airport security problems -- imagine having to explain this one to the guards.
For those who like to walk on the slightly tamer side, the chain mail mini-skirt and tank are perhaps better options. Just don't walk the streets at night in this outfit with your four-inch heels: You might just get arrested.
The ad campaign for the new collection features a vamped-up Gisele sitting atop a steel blue speaker wearing the chain tank, thong and heels with buckles laced all the way up her leg.
The 50-piece collection will be available at select VS stores only, including the Herald Square and Upper West Side stores in New York, the Beverly Center in LA, and Valley Fair in San Jose.
6/7
Mothers Work Q3 Profit Up 23%, Lifts Outlook
Leading maternity apparel retailer Mothers Work Inc on Tuesday posted a sharp rise in third quarter net profit on the back of improved cost controls and gross margins.
The Philadelphia-based operator of nearly 1,000 stores reported third quarter earnings of $8.4 million, or $1.50 per share, compared with $6.8m, or $1.45 per share, in the year-ago period.
Net sales rose eight per cent to $132.4m from $122.6m in the same period of 2002 but same-store sales slipped 0.4 per cent.
1/12
Underwear Lady' shows off drawer-fulls
at Minn. museum
If you want to see Linda McShannock's underwear you'll have to travel to Minnesota.
If you want to touch it you'll have to wear white gloves. And don't even ask to try it on -- there's just no way.
Linda has so much intimate apparel her friends have given her a nickname.
"I get introduced as the Underwear Lady on the street," says the tall, slender curator of the largest collection of undergarments in the world.
I didn't know this when I approached her Thursday on the street after overhearing her talking about the day she went on the radio to talk about underwear.
It took some urging from her friends -- fellow students in a textiles workshop in Lincoln -- but Linda agreed to talk underwear before she left town and went back to her job at the Minnesota Historical Society in St. Paul.
Technically, she's the curator of textiles and clothing at the museum, but the strange thing is nobody wants to bend her ear about 19th century trousers or Victorian lace collars.
As much as she wishes they might.
1/3
If you still have that dog-eared pullout of Cindy Crawford in a
skin-suit from a 1988 issue of Playboy, or better yet one of Brigitte Nielsen covered with a fish net from the year before, you can now own the real thing.
On December 17, Christie's will auction off more than 300 items from Playboy's renowned archives at its New York house at Rockefeller Center. Celebrating in conjunction with the skin magazine's 50th anniversary, Christie's will feature a collection of manuscripts, artwork, paintings and photographs that have made an impact on American pop culture over half a century.
C.E.O. D.U.M.B
One day a secretary is leaving on her lunch break, and she notices her boss standing in front of a shredder with a clueless look on his face. The secretary walks up to him and asks if he needs help.
"Yes!" he says looking and sounding relieved, "This is very important."
Glad to help, she turns the shredder on and inserts the paper. Then her boss says, "Thanks, I only need one copy."
Round-Up Of Retailers' June Sales Results
The following is a general round-up of US clothing and footwear retailers' June sales results released in the past couple of days:
Specialty retailer of large-size women's fashions and footwear, United Retail Group Inc reported a 12 per cent plunge in June same-store sales and added total sales at its 545 stores fell to $40.6m from $46.2m in the year-ago period.
Massachusetts-based fashion chain The Talbots Inc said its same-store sales slipped 0.9 per cent last month with total sales at its 920 branches climbing seven per cent to $173.2m from $161.8m in the year-ago period.
Retail giant Limited Brands Inc, whose banners include the famous Victoria's Secret lingerie chain, said it same-store sales grew five per cent last month and added total sales jumped to $832.8m from $783.6m a year earlier.
Regional department store operator The Bon-Ton Stores Inc announced a 1.1 per cent hike in same-store sales for last month and said total sales at its 72 stores edged up 0.5 per cent to $63.2m from $62.9m in 2002.
Women's fashion chain Bebe Stores Inc revealed a 3.3 per cent rise in June same-store sales and said total sales at its 181 stores in the US and Canada grew 2.1 per cent to $320m from $313.4m last year.
California-based regional department store chain Gottschalks Inc said its same-store sales slipped 1.2 per cent last month and said total sales at its 65 department stores and 12 specialty apparel stores fell 4.9 per cent year-on-year to $59.9m.
Leading women's plus-size fashion group, Charming Shoppes Inc, announced a three per cent slide in June same-store sales and added total sales at its 2,235 stores fell eight per cent to $235.6m from $255.6m in 2002.
Florida-based value-priced apparel retailer Stein Mart Inc reported a 4.9 per cent slide in same-store sales for the five weeks to July 5 and added total sales at its 270 stores slipped 1.4 per cent year-on-year to $114.9m.
Major fashion apparel and home furnishing retailer Dillards Inc reported a six per cent slide in same-store sales for last month and revealed total sales for the five weeks to July fell seven per cent year-on-year to $635.7m.
New York-based women's clothing retailer AnnTaylor Stores Corp reported a 0.2 per cent slip in June same-store sales and added total sales for the five weeks ended July 5 rose 7.2 per cent from 2002 to $136.4m.
Trendy youth-oriented clothing chain Abercrombie & Fitch announced a five per cent fall in same-store sales for the month of June and added total sales at its 615 stores rose 10 per cent to $129.5m from $117.7m last year.
Retail giant Sears, Roebuck and Co posted a 1.8 per cent decrease in same-store sales for the five weeks to July 5 and added total sales for the period at its 870 stores slipped to $2.6 billion from $2.7bn in the year-ago period.
Texas-based department store operator JC Penney Co Inc posted a 0.1 per cent hike in June same-store sales and added total sales at its department stores slipped to $1.21bn from $1.22bn last year.
Specialty retailer of young women's fashions and footwear, Gadzooks Inc, reported a 1.6 per cent fall in June same-store sales and said total sales at its 428 stores decreased 2.7 per cent $28.9m from $29.7m last year.
Retailer The Neiman Marcus Group Inc reported a 6.1 per cent rise in same-stores for June and said total sales climbed 13.4 per cent year-on-year to $289m.
Federated Department Stores Inc, parent of Macy's and Bloomingdale's, posted a two per cent slip in June same-store sales and added total sales fell by a similar amount to $1.33bn from $1.36bn in the year-ago period.
The May Department Stores Company announced a 5.9 per cent slide in same-store sales for the five weeks to July 5 and added total sales at its447 department stores fell four per cent year-on-year to $1.13bn.
Ohio-based department store operator The Elder-Beerman Stores Corp said it same-store sales rose 1.3 per cent last month with total sales at its 68 stores down 1.7 per cent to $53.7m from the year-ago period.
California-based off-price apparel chain Ross Stores Inc posted a two per cent slip in June same-store sales and added total sales at its 545 stores grew eight per cent year-on-year to $367m.
Leading apparel retailer Kohl's Corp reported a 2.4 per cent fall in June same-store sales and added total sales at its 492 stores in the five weeks to July 5 rose 10.7 per cent year-on-year to $828.7m.
Alabama-based retail giant Saks Inc announced a 1.8 per cent fall in June same-store sales with same-store sales at its Saks Department Store Group down 3.7 per cent but up 1.1 per cent at Saks Fifth Avenue Enterprises.
The Spiegel Group said same-store sales at its Eddie Bauer division fell seven per cent last month amid soft men's clothing sales but strong women's fashion sales.
Upscale fashion retailer Nordstrom Inc posted a 1.9 per cent rise in June same-store sales and said total sales for the five weeks to July 5 rose 6.4 per cent to $655.7m from $616m in 2002.
Women's fashion chain The Cato Corp reported a six per cent fall in same-store sales for the five weeks ended July 6 and added total sales at its 1,047 stores edged up one per cent to $71.1m from $70.3m in the year-ago period.
 
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
Dear Andy, How can I get in contact with Damaris Evans' company?
Do you have any e-mail or web link to send me?
Regards, Marcos Castro - Portugal MarcosC3@hotmail.com
Dear Marcos: we could not find a web site
for them. Look them up in a London, UK phone directory. Good Luck,
Andy
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
 
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