McPete Sez Newsletter

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Gozooko

Nude Prude

Studio Time

Tia Lyn
Lingerie

Interludes Lingerie

La Lame, Inc

Shirley of Hollywood

Coconut Grove

Tony Shoes

International Lingerie Shows

McPete Sales

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Articles Of Interest

EU Eco-label Revised
Page 1

Organic Cotton Sales
Increase 63%
Page 1

Kohl's Opens 11 New Stores
Page 1

CURVENY Page 2

Buyers' Best Sellers
Page 2

McPete Sez
Mailbag
Page 2

CURVENY Continued
Page 3

Business & Technology
Page 3

Ask Kevin
Page 3

Ask Andy
Page 3

CURVENY Continued
Page 4

Loincloth Underwear
Page 4

CURVENY Continued
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

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International Size Charts

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                                      Page 3
Juicy Couture to Open House
               of Juicy
Liz Claiborne owned fashion and lifestyle brand Juicy Couture is opening its first intimate apparel store in June.
The store, called House of Juicy, will be located in The Shops at Caesar's in Las Vegas and will carry the entire Intimates line as well new, exclusive styles.
Juicy Couture Intimate Apparel is currently sold in US Juicy Couture retail locations and department stores such as Nordstrom, Neiman Marcus, and Bloomingdales, as well as in Milan, Tokyo and Hong Kong.
Retail prices range from $14 for panties to $125 for robes.
The expansion comes as Americans are spending more time at home and looking for clothing that bridges the gap between ready-to-wear and sleepwear.


12/12
Business and Technology
Disaster Recovery vs. Business Continuity and Why You Should Know the Difference.
     by the Gozooko Guys (Bryan and Karl)
Just about everything we do today has a technology component to it, so making sure we are prepared to deal with the loss of that technology is very important in keeping your business running and your customers satisfied. For this reason it is important to understand the difference between disaster recovery and business continuity.
Disaster recovery is what is done to bring an IT service back to normal operation after it has stopped functioning. This means the service is not available to be used by your organization or your customers. For an online business this can mean no money coming in and your customers going elseware. Not a good situation. A disaster recovery plan will help you get the service back up and running as quickly as possible. Sometimes this can be done in a very short time period (1 or 2 hours), but other times it can mean days or even weeks.
Business continuity is what is done to have your business function as close to normal while an IT service has stopped functioning. This means that for your organization and customers there is no impact, or limited impact, to the services you provide. It should be business as usual. The only one who should really know there is an issue is the person fixing the service that is not functioning. For an online business this is what is needed, because any time your service is down you are missing opportunities to make money and you risk losing customers.
To sum it up simply:
Disaster recovery; service is down+ customers unable to access site = sales lost… Your staff may be unproductive and you may lose customers.
Business continuity; service is always available+ customers able to access site=continued sales …Your staff stays productive, your customers are as happy, and you can sleep at night knowing your business is always running.
At Gozooko, business continuity is taken very seriously. We provide many levels of service to meet our customer’s needs. We have multiple data centers, two on the west coast and two in the central-midwest, and we are currently building one on the east coast to round out our geographic separation. This allows us to provide a full line of business continuity services for our customers. The Gozooko E service has local business continuity service. The service runs on multiple machines across a single data center to mitigate a single server type of outage. The Gozooko 1 service runs across multiple data centers to mitigate any type of outage or disaster. In the event an entire facility was struck by a disaster the Gozooko 1 service would continue to run uninterrupted in another center.
This provides our customers and their customers as well, with uncompromised service.

If you have any topics you would like to see addressed in this column, or have any questions, please send us an email at GozookoGuys@gozooko.com

CURVENY Continued

          Bruce Ostrow holds an item by Intimo.
                          bostrow@intimo.com

Linda Suib, Tabatha Fronchak and Lisa Carow hold
Eucalan No Rinse Delicate Wash. info@eucalan.com

Shawn Herron stands next to Juilanna Saraza Alvarez of
                Rosabella. shawn_herron@hotmail.com


Pakching Ng of Alegro Lingerie smiles for the camera.
                 pakching@alegrolingerie.com

Stephen Berzan of Elita and Hanna Lingerie stands next
               to Jennifer Berzan. sales@elita.com

Gary Gilbert and Keng Zhang show customers their beautiful
garments by Affinitas Intimates.sales@affinitasintimates.com

   Len Greenbaum and Millie Aleman hold a shapewear
    garment by TC Fine Intimates. TC@eshape.com

Danielle Cann and Linda Suib stands next to Tracey Chew,
sales manager of Huit USA. info@huitamerica.com

Terry Krchov and Michele Krchov of Cotton Club smile for
the camera. fortknox.lingerie@verizon.net Ph: 561-625-9594

                  Continued on Page 4

Shirley of Hollywood Premiere's
   Marilyn Monroe by Shirley
Shirley of Hollywood, one of the world’s premiere lingerie brands, is proud to premiere Marilyn Monroe by Shirley -- a nouveau retro look at the feminine styles and playful spirit that defined an unforgettable screen legend. This one-of-a-kind debut collection combines retro cool pop art with the sepia-toned glamour of old Hollywood in vintage-inspired couture recast for today’s trend-setters.
“The image of Marilyn endures as a symbol of sexiness and style that is recognized around the world,” said Roy Schlobohm, President of Shirley of Hollywood. “We are thrilled to debut this first Marilyn Monroe by Shirley collection, and are already working on a sequel with all new looks for the holidays. Marilyn made an unbelievable impact on me as a young man in the 1950’s – she was just so gorgeous as the very first Playboy centerfold – and she continues to be an inspiration today.”
Every ensemble in the debut Marilyn Monroe by Shirley collection is pinup pretty, from swingy little swimsuit-style skirts to halter necklines, ruffled bra tops and sexy dressing coats.
“I drew so much inspiration from Marilyn herself and the glamorous styling of the 50’s with its feminine sun dresses, pleats, ruffles and carefree California aesthetic – what woman doesn’t want to feel like a Hollywood movie star?” said Susan Turpin, Shirley of Hollywood Designer for this very special collection. “I imagined Marilyn on the set of one of her movies as they do her hair and make-up, slipping into a sexy yet demure dressing coat, which inspired our Charmeuse Marilyn Monroe Postage Stamp Robe."
Each of the seven styles in this debut collection brings back the glamorous era of Marilyn, from the Flocked Dot and Mesh Two Piece Set inspired by 50’s swim suits with halter ribbon straps, a non-structured cup with ruffles on top, classic vintage ruching at back and lace overlay panty with romantic ribbon bows; to the Charmeuse Marilyn Monroe All Over Chemise with contrasting lace at top, stripe ruffle hem and lace up side.
Shirley of Hollywood obtained images of Marilyn Monroe featured in this new collection by famed photographer Milton Greene from Legends Licensing.
“I had the privilege of having been babysat by Marilyn in my younger years,” said Legends Licensing Creative Director, Joshua Greene, Milton’s son. “It’s fabulous to see Milton’s Marilyn images enduring today in this gorgeous new lingerie collection which shows that her name and face is still synonymous with beauty, sensuality and style.”
Shirley knows sexy comes in all shapes and sizes, and is offering signature Marilyn Monroe by Shirley styles in plus sizes, including the Charmeuse Marilyn Monroe Postage Stamp Chemise with dot mesh ruffle across top, flattering channeling and contrasting godets, adorned with a beaded broach on front.
“We believe Marilyn Monroe by Shirley will have huge international appeal, and we’ve developed sales support materials that are as special as this one-of-a-kind collection,” said Eric Schlobohm, Shirley of Hollywood International Director of Sales and Marketing. “In true Hollywood fashion, we’ve given each ensemble its own publicity shot – a unique pinup poster designed to create a sensation in store windows or near the cash register to drive impulse sales.”
About Shirley of Hollywood
Shirley of Hollywood knows vintage Hollywood because that’s who we are -- the leader of glamorous lingerie having helped establish the category 60 years ago. In today's hands-off world of mega-mergers and outsourcing, Shirley is proud to be a family- owned and operated business, intimately involved in every step of product delivery -- from design and manufacturing to sales and distribution. Since 1948, three generations of the Schlobohm family have run every step of this family business, from design and manufacturing to sales and distribution. Shirley has designed and produced major private labels for top lingerie retailers for six decades, provides fan merchandise for Playboy and has manufactured private labels for major retail chains.
“At Shirley, every product is a labor of love, and we know our customers and their shoppers appreciate the quality and value we deliver in each and every garment – especially during these tough economic times,” adds President Roy Schlobohm. “Lingerie is an affordable luxury – one that we deliver at a fair price, to help women and men share experiences that are priceless. We handpick our own fine fabrics and design every garment to meet our high-end specifications, just like my Dad, Herman Schlobohm did back in 1948 when he founded Shirley of Hollywood. We treat every customer as a cherished member of the Shirley family and like to keep business as personal as the lingerie we sell.”
Shirley delivers exceptional and affordable lingerie to more than 3,000 stores in the U.S. plus the UK, Australia, Vietnam, Europe and beyond providing more options than anybody else—more styles, more colors and more than 200 varieties of laces and trims for that perfect finishing touch. The Shirley of Hollywood family of brands also includes: Intimate Attitudes, established in 1987 offering gorgeous lingerie styles that flatter full-figures in sizes 1x-6x; the Gyz line of distinctive men's wear launched in 2003; H.O.T. Packaged Lingerie and Stockings, which debuted in 2004 offering affordable priced, daring looks; 100% Babe for the fashion forward and flirty young woman; Costumes, our expanded line in all sizes for any time of year; new Shirley Dress Ups multi-wear costumes; and the all new Marilyn Monroe by Shirley collection.
The Shirley of Hollywood Distinctive Difference
Back in the 1800s, looking like an hourglass meant not breathing. Fortunately, Shirley of Hollywood has reinvented today's corset with styles that are comfortable as well as supportive and flattering. Shirley of Hollywood’s famed catalogs have featured some of the hottest modeling talents in the world, from Dancing With The Stars winner Brooke Burke and Victoria Silverstedt (Past Playmate of the Year) to Leanne Tweeden of FOX and Tyran Richard (March ’07 Playboy Centerfold). Shirley of Hollywood lingerie has been featured in leading magazines, from FHM to Maxim and Playboy, and on hit national TV shows including American Idol, So You Think You Can Dance, America's Got Talent, Entourage on HBO, America's Next Top Model; The Pussycat Dolls: Search For The Next Doll on the CW; Rock Star: Supernova on CBS and KTLA Morning News.
Visit Booths #129-230 During The International Lingerie Show at The Rio Hotel in Las Vegas, April 20-22 To See The Debut of This Retro Tribute to The “Glammest” Goddess of Them All

Getting Married
One Sunday morning Joe burst into the living room and said, "Dad, Mom, I have some great news for you! I am getting married to the most beautiful girl in town. She lives a block away and her name is Susan.
After dinner, Joe's dad took him aside, "Son, I have to talk with you.. Your mother and I have been married 30 years. She's a wonderful wife but she has never offered much excitement in the bedroom, so I used to fool around with women a lot. Susan is actually your half-sister, and I'm afraid you can't marry her."
Joe was heart-broken. After eight months he eventually started dating girls again. A year later he came home and very proudly announced, "Dianne said yes! We are getting married in June."
Again his father insisted on another private conversation and broke the sad news. "Diane is your half-sister too, Joe, I am very sorry about this."
Joe was furious! He finally decided to go to his mother with the news.
"Dad has done so much harm. I guess I am never going to get married", he complained. "Every time I fall in love, Dad tells me the girl is my half-sister."
His mother just shook her head. "Don't pay any attention to what he says, dear. He's not really your father."

ASK Kevin
      For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the addition of their websites to their retail store and that in today's fast paced market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips: http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at Kevin@mcpetesez.com

The "Ask Kevin" Column is an opinion Column and may not necessarily reflect the views of McPete Sez.

                   "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969.
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
               Andy@mcpetesez.com

The "Ask Andy" Column is an opinion Column and may not necessarily reflect the views of McPete Sez

    The McPete Sez Lingerie Newsletter & Women's Wear Journal
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