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Sensual Mystique

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Shirley of Hollywood

Delicate Illusions

Coconut Grove

JWS Intimates

Tony Shoes

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Articles Of Interest

2008 Online Apparel Sales Up 17%
Page 1

Colombian Trade Pact Considered
Page 1

La Senza Removes Underwear Line From Site
Page 1

MAGIC Fashion Show - Stylefile 
Page 2


Buyers' Best Sellers
Page 2

Ask Andy
Page 2

McPete Sez
Mailbag
Page 2

MAGIC Fashion Show - Stylefile Continued
Page 3


$.5 Million Bra Set
Page 3

Ask Kevin
Page 3

MAGIC Fashion Show - Stylefile Continued
Page 4

Underwear Record Broken
Page 4


Fines on 
Plastic Bags
Page 4

MAGIC Fashion Show - Stylefile Continued
Page 5

The Buzz
Page 5

Reps Corner
Page 5

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                                     Page 4          
Underwear Record
          Broken
Tom Arnold aided a successful Guinness Book Of Records attempt on late night TV in America on April 9 by helping dress a parking lot security guard.
Jimmy Kimmel Live comedy sidekick Guillermo, who plays a car park attendant on the show, attempted to become the first man to stand upright wearing 100 pairs of underpants.
Arnold, who was a guest on the show, helped the Guillermo step into various colors and designs of Y-fronts as Guinness bosses looked on.
Guinness official Stuart Claxton confirmed Guillermo would be entered into the record books for "Wearing The Most Pairs Of Underwear Simultaneously".
At one point it looked as if Guillermo would fail in his attempt after pulling on 50 pairs of underpants - the sheer weight of the garments put him off balance and he had to be supported by show assistants.
Arnold helped him put on the last three pairs. 


5/12           
MAGIC's Fashion Show 
           Stylefile 

             
February 12-15  Las Vegas
       
Photos by Jerome Hamilton


                             




Magic Fashion Show continued on Page 5


10/15/05
                           Cough Cure 
John was a clerk in a small drugstore but he was not much of a salesman. He could never find the item the customer wanted. 
Bob, the owner, had about enough and warned John that the next sale he missed would be his last. 
Just then a man came in coughing and he ask John for their best cough syrup. Try as he might John could not find the cough syrup. Remembering Bob's warning he sold the man a box of Ex-Lax and told him to take it all at once. 
The customer did as John said and then walked outside and leaned against a lamp post. 
Bob had seen the whole thing and came over to ask John what had transpired. 
"He wanted something for his cough but I couldn't find the cough syrup. I substituted Ex-Lax and told him to take it all at once" John explained. 
"Ex-Lax won't cure a cough!" Bob shouted angrily. 
"Sure it will" John said, pointing at the man leaning on the lamp post. 
"Just look at him. He's afraid to cough!" 
  

050107                          
Tesco's "Bust Booster" 
Supermarket giant Tesco has been slammed for selling a padded bra marketed at girls as young as seven. 
The "bust-booster" is sold alongside vests in the seven to eight years clothing range and was modeled on a plunge style that is designed to draw attention to a woman's cleavage. 
Fashion lecturer Davis Morris said it was "salacious" while mothers called for the £4 Cherokee bra to be removed. 
Too much too young: The padded bra for sale in Tesco's girls' department
Mum-of-two Julie Stephens, 36, from north London, said: "I was shocked when I saw it. For a product like this to be aimed at children is appalling." 
A spokesman for the National Union of Teachers said it was an "irresponsible" decision, while the children's charity the NSPCC said: "It is important that products accessible to children are appropriate to their age and understanding." 
Tesco: 'It is a product designed for girls at that self-conscious age'
But a spokesman for Tesco defended the company's decision to sell the bras and said: "It is a product designed for girls at that self-conscious age when they are just developing. 
"Designed to cover up, not flatter, it was developed after speaking to parents." 
This is not the first time Tesco has been criticized for selling inappropriate products aimed at children. In 2006, the supermarket had to remove a pole-dancing kit from the toy section of its website after it was accused of "destroying kids' innocence". 
Ms Stephens, 36, added: "A padded bra or an uplift bra aims to draw attention to a woman's cleavage. Children grow up quickly enough as it is. The last thing they need is a product like this." 
The NSPCC added: "Making products for young girls which encourage them to wear inappropriate and sexually provocative clothes is irresponsible." 

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Victoria's Secret Sued 
       For Bra Injury
Jessica Lang has filed a lawsuit against lingerie retailer Victoria’s Secret after claiming she was cut by one of its bras.
Lang, from Greenville, South Carolina, alleges the retailer sold a defective item that was "negligently and carelessly designed, manufactured, constructed, assembled, inspected, and sold the brassiere that it was dangerous and unsafe for its intended uses."
According to media reports, it is the second lawsuit she has filed. The first, in 2005, claimed the bra's underwiring caused a six inch long and six inch deep cut in one of her breasts. 
But the lawsuit filed earlier in April amends the size of the cut to three inches long and half an inch deep.
Lang says she was forced to miss work after the injury and eventually lost her job. 
Victoria's Secret has claimed no wrongdoing and says Lang's injury was the result of her own negligence.

                                                     
      Fines on Plastic Bags
In a bid to reduce plastic bag wastage, the Chinese government has introduced steep penalties for shops that give out bags to customers for free.
Guilty retailers could face fines of around CNY10,000 (US$1,428) under new regulations, according to official news agency Xinhua.
Shop owners will be allowed to choose their own price for bags, but sales of bags for below the price tag stipulated is also to be prohibited.
Xinhua said that China has already banned any use of ultra-thin plastic bags and is encouraging eco-friendly substitutes, leading to decreased demand for conventional plastic bag manufacturers.
Last month British retailers were given a year to take steps to reduce their use of plastic bags or face legislation that will allow the government to impose a charge on each bag they give away. 
In his annual Budget, UK government Chancellor Alistair Darling said laws could come into force in 2009 if there has not been "sufficient progress on a voluntary basis".
Retailer Marks & Spencer has already decided to charge five pence for food carriers in all its British stores from May, and Debenhams is also trialing bag charges.
             
                                           End of page 4