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2008 Online Apparel Sales Up 17%
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Colombian Trade Pact Considered
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La Senza Removes Underwear Line From Site
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MAGIC Fashion Show - Stylefile
Page 2
Buyers' Best Sellers
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Ask Andy
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MAGIC Fashion Show - Stylefile Continued
Page 3
$.5 Million Bra Set
Page 3
Ask Kevin
Page 3
MAGIC Fashion Show - Stylefile Continued
Page 4
Underwear Record Broken
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Fines on
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MAGIC Fashion Show - Stylefile Continued
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Page 3
$.5 Million Bra Set
A crystal bra worth half a million set stole the show at the Triumph Ultimate Support Exhibition gala launch held at 1 Utama.
The specially designed 805gm bra, matching necklace and thong set feature 7,256 diamond-cut crystals from Swarovski. It took over 250 hours to hand-sew the crystals to this unique piece.
Triumph, with a 122 years worth of history in lingerie-making, unveiled its new logo design that night.
“We at Triumph are proud to present the brand's new logo that reflects our dedication to comfort, fashion, innovation and perfection. Its simplicity declares a steady modern image and the start of a new era for us,” Triumph marketing director Leow Sun Huat said.
He added that in conjunction with the new direction the brand was taking, they were working closely with WWF-Malaysia to promote awareness of the environment.
“Some of our new products to be launched soon will be eco-friendly, made from materials such as corn, Deccan hemp and even paper that are biodegradable and have been proven to be harmless to the skin and environment,” Leow said.
Also present at the event was WWF-Malaysia marketing director Choon Bow Bow who applauded Triumph’s effort to save Mother Earth.
Adding sparkle to the event were local celebrities Miss Malaysia World 2007 Deborah Henry, singer Erra Fazira and local designers Bill Keith, Khoon Hooi, Carven Ong, Justin Yap, Jimmy Lim, Calvin Thoo, Richard Tsen and Jason Yek who contributed to the fashion show with their red hot designs. There were also performances by Noryn Aziz and Sharizan Borhan.
The five-day exhibition held from April 2 to 6, featured a historical bra tunnel that explained its history, a WWF booth, unique bras such as The Glass Bra, an interactive booth, the brand’s new lingerie collection and of course, the crystal bra.
12/12
MAGIC's Fashion Show
Stylefile
February 12-15 Las Vegas
Photos
by Jerome Hamilton
 
 
 
 
 
 
 
Magic Fashion Show
continued on Page 4
16/24 www.delicateillusions.com
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
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The "Ask Kevin" Column is an opinion Column and may
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McPete Sez.
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Man Walks Into a Lawyer's
Office.
A man walked into a lawyer's office and inquired about the rates.
“Fifty dollars for three questions, ” replied the lawyer.
“Isn't that awfully steep?” asked the man.
“Yes,” the lawyer replied, “and what was your third question?
Hey Sales Reps !!!
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