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Lingerie Americas

Tia Lyn 
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Interludes Lingerie

La Lame, Inc

Music Legs

Shirley of Hollywood

Elegant Moments Lingerie

Delicate Illusions

Coconut Grove

JWS Intimates

Tony Shoes

International Lingerie Shows

Classique Lingerie Show

Miko Exoticwear

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Articles Of Interest

US Files Complaint
 with WTO
Page 1

VF Closes Intimates Sale
Page 1

Australian Counterfeiters  Seized
Page 1

China to Cut Export Tax Rebate
Page 1

West Coast Watch
Page 2

Buyers' Best Sellers
Page 2

Ask Andy
Page 2

McPete Sez
Mailbag
Page 2

Playboy's 
Editor Cleared of Charges
Page 3

International Lingerie Fair & Interfeliere
Page 3

Ask Kevin
Page 3

 Kylie to Launch Swimwear Line
Page 4

 Stewart Angers Father Over Ultimo Deal
Page 4

Offensive T-Shirt Pulled Page 4

March Retailers' Review
Page 5

The Buzz
Page 5

Reps Corner
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Shows & Events
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                                      Page 3                   
Indonesia's Playboy Editor
    Cleared of Charges
The editor of Indonesia's edition of Playboy has been cleared of indecency charges relating to provocative images of scantily-clad models which had the country's Muslims up in arms.
Erwin Arnada and Playmate Kartika Gunawan were arrested last year over the latter's appearance in Indonesia's first edition of the magazine, in which she "posed in lingerie". So strong was the reaction to the outrage that the publishers were forced to move offices from Jakarta to predominantly-Hindu Bali.
The second edition did little to calm the storm, offering "Bali-based French beauty Amar Doriane, whose seductive poses in see-through lingerie make her April predecessor Kartika Gunawan look like a naive schoolgirl", plus a piece on the "the roaring success of pork meatball soup" in Bali and an investigation into the "thriving business of selling locally brewed beer in Yogyakarta".
Gunawan and Arnada faced a possible two years, eight months' jail on the charges. Gunawan defiantly said: "I am not sorry, because every decision I made was well considered. I was not trying to make a sensation, many more people have posed more vulgar than I did."
South Jakarta district court judge Efran Basyuning agreed, ruling the pictures "could not be categorized as pornography". 
While protestors were mulling their next move, including a possible appeal against the acquittal, Indonesia's Playboy assured in a statement: "Playboy Indonesia never has and will never publish nude photos or other forbidden materials."

                    
12/12 
International Lingerie Fair
     & Interfilière 2007
even more international, even higher quality 
               and even more visionary 
The International Lingerie Fair and Interfilière have become absolutely unmissable events for the world’s players in the field of lingerie, and the 2007 edition this year have confirmed their leading position worldwide.
This success is largely due to the unique strength of the event, the only one anywhere in the world to bring together under one roof lingerie brand names (International Lingerie Fair) and producers of fabrics and accessories (Interfilière), thereby offering a global view of the market, from the raw materials to the finished product.
The countries of the European Union in particular were very dynamic (with increases of 3.9% for the International Lingerie Fair and 6.1% for Interfilière), particularly with regard to Italy, Germany, the Netherlands, Spain and Austria, as well as Switzerland and Greece.
There has also been a strong thrust from the Ukraine and Russia, with figures of +50% and +20.7% for Interfilière and +23.1% and +2% for the International Lingerie Fair.
Increasingly present at Interfilière is Asia, particularly South Korea and Thailand. The International Lingerie Fair saw progress for the Middle East (Saudi Arabia, United Arab Emirates, Syria, Kuwait) and Australia, which increased its number of visitors by 20%.
Fairs where the quality is even higher
By attracting substantially fewer “peripheral” visitors, the strategic choice of charging an entrance fee for the fairs has made it possible to refocus on the core of the target of each of the fairs and, by the same token, to achieve a higher quality event that is useful and effective.
Thus the International Lingerie Fair saw an increase in the number of lingerie retailers and department stores, represented directly by their purchasing managers in person. The number of non-French men’s outlet retailers also increased.
At Interfilière, the number of ready-to-wear manufacturers and organized distribution representatives increased in the mail-order sales and specialist chain store segments.
Visitors were particularly taken with the new features this year, and in particular:
a new market-based approach for the Interfilière Forum,
considerable emphasis on merchandising and universes related to the lingerie offer, which provided many ideas for optimizing the display of collections and developing turnover by the sale of accessories, cosmetics, etc.
Increasingly trendy fairs
The International Lingerie Fair and Interfilière are resolutely positioned at the leading edge of the trend and in the forefront of prescribers, as demonstrated more than ever their expertise in fashion. 
From Interfilière’s General Forum with its fabric library, highlighting all the must-haves in innovative materials, to the “Absolutely Crazy” Forum, with its emphasis is on the craziest models for the coming seasons … From the general “City Lights” catwalk show to the “Ultra Lingerie” … Visitors have been plunged into a universe of avant-garde creativity where they have been able to find not just inspiration, but also all the fashion trends that will make them successful tomorrow. 
The main trend in lingerie for the 2007 season has to be the “melting-pot fashion” – a plethora of varied styles, uncoordinated silhouettes and bold mixes reflecting an international phenomenon that corresponds to a desire for rarity, exclusivity and luxury.
A phenomenon particularly marked by the return to a chic and feminine retro style, with its generously cut shapes, uplift and half-cup bras, corsets, skirt-briefs, suspender belts, body-suits, and so on, all in glowing, noble materials! And also by the arrival of a generously-cut retro control style, making use of a generation of innovative technical materials, such as “spacers” and control fabrics, that update sets inspired by the past and create lingerie with contouring powers, epitomized by the key item in the new collections – the waist-cincher. 
This current trend seems to correspond to an increasing desire for quality that calls on unique skills that only corset-makers have. By cultivating nostalgia, lingerie in 2007 demonstrates all its art!
Also notable were the main trends in terms of materials – the breakthrough of organic fabrics, another reflection of the concerns of our time and important for the sector. The brands are becoming increasingly interested in natural resources such as wood, plants, seaweed, etc, with this year’s star fiber being bamboo, used in many creations. 
Increasingly “Ultra” fairs
An event within an event, the Ultra Lingerie catwalk show which has a cult following this year breathed a breath of madness into the fairs. Faithful to its “ultra” concept, this year’s edition renewed the magical alliance between designers and fabric manufacturers who were invited to let their imaginations and talent run riot to create 45 prototypes on the theme of madness.
Sheer madness, divine madness, stark raving madness … the 45 creations shown on the catwalk, which also competed for the coveted Ultra Lingerie Trophees, quite simply stunned spectators and the judges by their demonstration of inventiveness and excess. 
Faced with such creativeness, the panel of judges, whose members were well-known fashion names and celebrities, headed by Eva Herzigova, had the difficult task of deciding on the winners. In the end, it was the famous house of Cadolle, associated with DGE Engineering, this year’s Interfilière “Paris, capital of design” designer, that won the “Excess Folies” Trophy with a timeless outfit in black and startling blue, combining a pointed bra with butterfly straps, a waist-cincher and suspender belt with retro floral embroidery, tulles, satin and a metallic look. 
The Trophy for Bold Materials rewarded the really sexy body-suit with suspenders by Passionata with Liebaert and Papillon Nœuds et Ornements, while the judges’ award for their special favorite went to Calvin Klein Underwear for a set in black lace produced in conjunction with Noyon Dentelle.
Future dates:
Evolution Days: 26 and 27 June 2007 
Interfilière Lyon – Lyon, fashion city: 1- 2- 3 September 2007
Shanghai Lingerie Fashion: 26 and 27 October 2007
Interfilière Paris – International Lingerie Fair : 25 - 28 January 2008


16/24                    www.delicateillusions.com

Cruz to Design Collection
         for Mango
Actress Penelope Cruz, the darling of Pedro Almodovar films, is to design and front ads for Spanish women's fashion chain Mango's 2007 autumn/winter collection, just-style learned on Thursday.
Cruz and sister Monica Cruz will design 25 pieces of apparel and accessories including jeans, T-shirts, and night dresses, as well as bags, hats and gloves.
"The collection is aimed at dressing a woman in all the moments of her day," she noted.
Mango will sell the collection, called 'Penelope Cruz y Monica Cruz for Mango,' in 80% of its nearly 800-global store network including Europe, US and Asia.
Penelope Cruz will also front a global advertising campaign which will include outdoor and print ads. Penelope will model international ads while Spanish ads will feature both Penelope and Monica, who has starred in popular Spanish TV series.
By hiring the Madrid-born actress, Mango hopes to boost momentum for its celebrity-inspired collections, which featured actress Milla Jovovich last year.
Mango is challenging fashion retail giant Inditex's (which owns the Zara chain) lead in the world's fast-fashion market with plans to double its global store count to over 1,550 by 2011.
  

9/24 
How I Want To Live My 
            Next Life
I want to live my next life backwards:
You start out dead and get that out of the way.
Then you wake up in an old age home feeling better every day.
Then you get kicked out for being too healthy.
You enjoy your retirement and collect your pension.
Then when you start work, you get a gold watch on your first day.
You work 40 years until you're too young to work.
You get ready for High School: drink alcohol, party, and you're
generally promiscuous.
Then you go to primary school, you become a kid, you play, and you 
have no responsibilities.
Then you become a baby, and then...
You spend your last 9 months floating peacefully in luxury, in 
spa-like conditions: central heating, room service on tap, and then.
You finish off as an orgasm.
I rest my case.
 

12/12  
"Ask Kevin"
      For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the  addition of their websites to their retail store and that in today's fast paced market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips: http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at Kevin@mcpetesez.com

The "Ask Kevin" Column is an opinion Column and may not necessarily  reflect the views of  McPete Sez.   


      
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute  please e-mail me.  
            




                                                                       
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