by Ali Cudby Beat the Heat, “Perfectly” with Gemma:
With the gloriously early Spring this year, thoughts naturally
turn to warmer weather. In Washington DC, those thoughts tend to
bounce directly from delicate cherry blossoms to the sticky,
humid dog days of summer. We Washingtonians welcome any
innovation that helps beat the heat – except for those personal
strap-to-the-neck air-conditioners. I draw the line there.
Well, I recently found something that is beautiful and breathable
– and it will most certainly be getting some mileage in my summer
wardrobe – Gemma Perfect.
The first benefit of this collection is its looks. In summer
especially, women wear thinner, sheerer tops, and the smooth cup
bra rules the day. But smooth can get boring. Gemma Perfect has
the benefits of a smooth line combined with gorgeous aesthetics.
The opaque and transparent stripes add visual allure with a
seamless design that is virtually invisible beneath clothes.
But that’s just the beginning…the stripes are innovative as well
In addition to its gorgeous form, Gemma’s 3D fabric offers
function. The pre-formed spacer is unique because its center
layer uses millions of polyester fibers that are woven together
to create an air cushion that molds to the body. This unique
structure gives the fabric superior support. The outer layers of
the Gemma spacer material are mesh, which works with the stripes
in the middle layer to allow moisture an escape route without
being absorbed into the garment. All three layers work in
concert toward a garment that breathes. Not only is the Gemma
spacer material more hygienic but also great for travel, since
the fabric dries quickly without losing its shape.
So enjoy the weather and breathe in the sunshine – knowing that
Gemma Perfect is breathing right along with you
Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and
Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on
Facebook. To learn more about bras that fit, download a free chapter of
Lipgloss & Lace
by Mandie Mutchie
I thought that since I am in a very unique position of being both a model and makeup artist going to the International Lingerie Show in Las Vegas that I would share my experience in the form of a vlog of my trip!
I flew from Madison to Minneapolis to Vegas, and then went to bed my first night.
The next day, Sunday, I helped set up the booth. Monday was the first day of the show - I mostly stood in the booth and modeled Tia Lyn's designs, but since I have been working with her so long, I got the opportunity to help her sell when the booth had more buyers than she could handle at once, or when people joined mid-presentation. I also had the opportunity to showcase my new lipgloss line!
Near the end of Monday, I went to runway rehearsal for the lingerie fashion show - if you scroll back on my twitter timeline, you can see some of my tweets of funny things overheard at rehearsal that you wouldn't likely hear elsewhere! After rehearsal, we had our fashion show, and then went to the after party upstairs at VooDoo, where we got bottle service on top of the roof - gorgeous view!
Tuesday and Wednesday were very similar to Monday, but without the party on Wednesday. Instead of the party, I got the chance to do interviews about my lipgloss line (follow me on social media for links to that!) as well as taking advantage of the virtual catalogue service that Fernando Cuestas of
NANDOVISION offered. It was really a fun experience, and I can't wait for next year! I have been recording the rest of my trip in a similar style, so I will be posting a part two video when I get back! Be sure to connect with me on twitter or facebook if you want to see that!
Mutchie began her professional modeling career nearly ten years ago, and
has appeared in many national and international publications, and
commercials. Over the course of her modeling career,
she worked with many acclaimed makeup artists, learning from them along
the way. She eventually became a makeup artist herself and started
FaceScape Artistry. Now she works with incredible photographers, models,
brides, and other clients to create glamorous as well as natural makeup
looks. She also channels her passion for fitness and nutrition and desire
to help others into her work as a beachbody coach, and is pursuing her
Master’s degree in Curriculum and Instruction.
For more information on Mandie go to www.MandieM.com, www.facescapeartistry.com,
email Mandie at email@example.com or
follow her on Twitter @mandelicious. Don't forget to
"like" her pages on facebook, too! www.facebook.com/MandieLM
*Photo by Rafal Krolik of Seville Media
Bra Review: Kris Line
by Holly Jackson
I was thrilled to finally get to try on a Kris Line bra, especially after viewing their gorgeous fashion line at Curve NYC. There's lots to love about Kris Line. They currently offer two lines, one fashion and one basic. Their current cup size range runs from A to N, and they're hoping to expand it to an O cup in the future. Their designs are fresh and modern while still retaining some beautiful and classic elements. I've spent a fair amount of time this year researching the truly incredible Eastern European bra market, so I was excited to try a designer who was so well respected within it.
The lovely Santa LaBellman shipped me two bras from the Kris Line basics collection: the Brilliant bra in black, and the Pearle bra in white. Both bras were 34JJ's, since I'd followed Santa's advice and gone up a cup size.
The first thing that struck me when I took the bras out of the box were that they each had five sets of hooks on the back. This isn't the most popular thing to do among designers, but I love how practical it is. Even if your size goes up or down a little, you don't need to switch into a whole new bra. I wear a 32 band in lots of bras, but the 34 band felt fine on the third set of hooks. I was glad that I'd followed Santa's advice about the cup size, as my normal J cup would not have worked. She says that most women have to size up a cup to find a proper fit.
Kris Line bras are both elegant and fun, which is a hard combination to come across. The Pearle bra features a beautiful satin fabric section with a small amount of padding with a sheer section above it and delicate lace at the top. The
Brilliant bra is a more traditional unpadded bra, but the prominent floral embroidery sets it apart from the pack. The shape the bras provide is slightly pointer than some of the popular UK brands, but the pointy shape disappeared under a shirt. The brand almost feels like a more grown up version of some of Curvy Kate's designs, which gives them high marks in my book.
I tried each bra out in multiple situations, from a cocktail party to chasing my dog. My bra straps never slipped, and the bra didn't shift at all after hours of wear. If you're very fair skinned, their white color also works well in place of a nude bra under thin shirts.
I deeply appreciated Kris Line's use of strong underwires and fully adjustable straps, especially as a larger cup size. I also didn't have a problem with the wires digging in under my arms like I do with lots of other brands, so if you're someone who struggles to find shorter wires then Kris Line bras will be your new best friends. The average Kris Line bra costs $88 or so, which makes them competitive with other brands that are popular in the US. Their incredible size range also makes them one of the three best brands on the market for women who are an H cup or over.
I love these two bras, and I fully intend to purchase several more from their creative and colorful fashion line next!
Kris Line bras can be purchased by individuals and wholesale accounts by contacting Santa LaBellman at 407-620-3442. She is currently the only US distributor for Kris Line.
Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well as
McPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry.
Holly can be found tweeting @thefullfigurechest,
Facebook, and reviewing the newest full-busted lingerie at her blog,
www.thefullfiguredchest.com. Her list of copywriting services can be found
CurveNY Continued in the April 1
issue of McPete Sez
Another Innovation from
With a new year come new ideas, and for 2012 Bragel International is introducing several new products to provide the latest in comfort and style.
Since its introduction in 2002, the Original NuBra has been a best seller around the world due to its ease of use and revolutionary design. However, with that popularity came the unfortunate side-effect of large numbers of inferior-quality imitation brands appearing on the market.
Even though imitation is seen as the sincerest form of flattery, in an effort to help ensure customers a genuine, high quality NuBra product, Bragel International has introduced the 3D NuBra – Using a patented manufacturing process, the 3D NuBra has the same great features as the Original Silicone NuBra, and also a 3D contoured edge that provides a better fit and greater comfort while being nearly impossible for counterfeiters to replicate. This design ensures a completely seamless edge that can remain invisible even under tight t-shirts.
To raise the bar for comfort higher still, Bragel has also introduced the NuBra Airy line. With a revolutionary lightweight and breathable design, the NuBra Airy can be worn all day and all night while minimizing moisture accumulation. From weddings during the day to late-night parties, the NuBra Airy keeps its cool. The strapless, backless design of
both the 3D NuBra and NuBra Airy make them perfect for wearing with any summer outfit.
In addition to these two new products lines, Bragel is also broadening its selection for customers interested in colors and designs that go beyond the basic with the Bradelis series. A collaboration with specialists in custom-fit lingerie, the exclusive NuBra x Bradelis New York collection combines elegance, functionality and quality into designs meant to be seen and make a statement. For more information please email
firstname.lastname@example.org. About Bragel
Bragel International has been in the silicone breast form field since 1989. Bragel’s silicone breast form manufacturing technology is among the best in the world, and their products, including the NuBra line are proudly made in the USA.
BRULEE Lingerie & Loungewear Releases Fall/Winter 2012 Collection
Snow queen: melt his heart in artic hues
Channel your inner snow queen this Fall in BRULEE’s Fall/Winter 2012 Collection. Marked by artic hues including new Ice w/Cream, pale Lilac, deep Navy and a muted Animal Print midnight, it may
be cold outside…but things are sure to heat up inside. Whether you want to Vamp things up, stay in the Boudoir, go film Noir or say “I do,” BRULEE’s four collections have silky somethings for everyone…just don’t be surprised if they don’t stay on for long. Indulge beginning August 2012, when the FW12 Collection hits better boutiques & e-retailers nationwide at a suggested retail range of $65.00 - $280.00.
Vamp up your lingerie wardrobe in BRULEE’s staple Vamp Collection, marked by seductive favorites including the silk Robe, seamed “Ava Teddy,” hook & eye Soft Bra and chevron-striped Chemise and “Elle” Teddy. The popular Cami returns revamped, with a new, flattering center seam down the front & back. Colorways Fuchsia, Silver, Lilac and Cream return as well, introducing new Latte & Navy.
Chilly? Melt the ice in pin-up worthy Boudoir, introducing new colorways Ice w/Cream, Lilac w/Black, and a soft, Midnight-hued Animal Print. Put on a show in the collection’s cheeky silhouettes, including a peekaboo length Chemise, longline Soft Bra with silk covered buttons, and the popular drawstring “Coco” and colorblocked “Stella” Teddies.
Stay cozy fireside in Noir’s new silk PJ Shirt, taking on the popular “boyfriend” silhouette featuring contrast silk trim and covered buttons. Pair with the matching silk Pant, featuring a drawstring waist with contrast tie. Available in classic Black w/Cream or bright Fuchsia w/Black. Move to the boudoir in the collection’s corset-inspired Soft Bra & Boyshort, featuring criss-cross lacing in Black Lace w/Fuchsia and Black Lace w/Cream. Guaranteed to make him fit to be tied.
Hear bells ringing? Be as beautiful as snow on wedding day in Bridal’s White w/Cream collection, featuring a silk Chemise, Short, Robe & “I Do” Teddy. Creating the perfect end to the perfect day…so you can indulge in the perfect beginning. About BRULEE www.brulee.net Slip into...or out of...a piece of BRULEE for the ultimate in exquisite indulgence. BRULEE Lingerie & Loungewear is handcrafted in New York City’s Garment District from the finest silk and chiffon, featuring intricate workmanship and bewitching details including Swarovski crystal hardware. Marked by a classic yet effortless elegance, BRULEE is a testament to sophisticated women seeking quality, luxury and beauty in seductive, boudoir inspired lingerie. Whether slipping into for an element of seduction…or slipping out of for a night in the boudoir, BRULEE promises to leave him wanting to see what is underneath...Go ahead, indulge.
Lula Lu Petite Lingerie’s Spring 2012 Collection Beautiful women deserve beautiful bras and beautiful bras deserve beautiful names. Meet Sabine, Isabella and Kira, three of the new confidants to small-busted women around the globe. Lula Lu Petite Lingerie’s Spring 2012 Collection is timeless, elegant and flirty; the entire collection leaves even the AAA-baring women feeling unforgettable.
As with each collection, designer Ellen Shing’s creations are feminine and functional, rendered in delicate fabrics and tested for quality and fit to ensure that even the smallest busts are taken care of.
A few favorites from this season:
Sabine Lace Bra and Bikini: This delicate set of lavender or honey embroidered lace exudes an undeniable romantic femininity. The underwire bra and flirty bottom are perfectly cut to flatter the petite frame; this set is essential to any lingerie wardrobe. Bra retails for $56, bikini for $30.
Isabella Demi Cup Bra and Boyshort: Sultry and sweet make quite the duo in this black satin set. The lightly-lined underwire bra has double spaghetti straps and the matching boyshorts have slits just above the legs for comfort and appeal. Bra retails for $54, boyshort for $30.
Kira Push Up Bra and Thong: Designed with delicate floral lace and the petite bust in mind, this set seamlessly pairs comfort with sensuality and elegance with simplicity. Rendered in ivory or dark purple, this lace set never goes out of style. Bra retails for $69, thong for $28.
Lula Lu’s collection ranges in price from $34 - $90 for bras and corsets and $28 - $42 for bottoms. Sizes range from 32AAA-36AAA, 30AA-38AA and 32A-36A. Styles can be purchased online at
www.lulalu.com or at select boutiques.
Lula Lu Petite Lingerie is specifically designed for small-busted women with each piece cut to flawlessly fit the petite frame. Lula Lu makes it known that bigger isn’t always better and small doesn’t have to be subtle.
Esty Lingerie Introduces Artemis South
Lingerie Esty Lingerie is thrilled to announce the latest addition to its online boutique, Artemis South. Founded by De Montfort Contour Design graduate Rae-Emily Smith last year, Artemis South was designed with the goal of making every woman look and feel her best.
"The right set of lingerie can completely uplift your spirits and boost your self esteem," says Smith, and it would be difficult to feel anything less than stunning in her beautiful satin creations. The capsule collection comprises a bra, brief, chemise, camisole and shorts, all crafted using a thick capuccino satin that is trimmed with luxurious black Guipure lace. Artemis South vintage-inspired swimwear is also available.
Perfect for lovers of eco-friendly fashion, Artemis South lingerie is entirely hand-sewn to order by Smith herself. This elegant and glamorous range is ideal for gift-giving when you want to buy that special woman in your life something truly unique and special - or simply the perfect excuse for ladies to treat themselves on pay day! View the full collection here.
Arena Launches New
Swimwear Range Arena International has announced the launch of the of its Powerskin Carbon-Pro range of high-end performance swimwear.
The suit is the first racing suit to integrate a carbon cage into its design to deliver "intelligent muscle compression, combined
with unprecedented fit," the company said.
The swimsuit was developed in collaboration with Kinetech Labs and was engineered in response to feedback from athletes and
coaches who were seeking the speed of Arena's Powerskin R-EVO+ and Powerskin X-Glide in a lightweight fabric with superior
compression, said Arena.
"Arena's commitment to optimizing function through innovative design and technology is the cornerstone of our organization,"
said Arena International CEO Cristiano Portas.
"We are particularly proud to be launching the Powerskin carbon-pro as we forge into this new frontier of performance racing
swimwear, helping elite athletes realize their maximum potential and set new records in 2012."
The announcement follows the Italian company's decision to open a North American subsidiary in Portland, Oregon as part of its
plans to "quickly grow" its position in the US market.
Customs Agents in
Pakistan Strike A strike by customs agents at Pakistan's Quaid-e-Azam International Airport in Karachi has caused delays in garment
Around US$10m worth of garments meant for the US and EU have been held up at the airport due to the closure of the customs agents'
offices. The strike, organised by the Karachi Customs Agents Association (KCAA), is in protest at the rise in goods handling
charges at the airport's air freight unit.
Faisal Mushtaq, secretary general of the KCAA, says a 40% increase in warehouse charges violates an agreement reached last
month between baggage handlers and customs agents. He also claims the strike will spread to Islamabad, Lahore and Rawalpindi if their demands are not met.
But overseas buyers are getting annoyed with Pakistani suppliers over the delay in garment shipments, says Shehzad Saleem, central
chairman of the Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA). He is urging the authorities to
intervene and resolve the issue.
Although Pakistan has more than ten airports, but bulk of its air freight is being handled at the Karachi international airports.
Textile Program Dystar, which supplies dyestuffs and auxiliaries to the textile
and leather industries, has launched four sustainable textile service
programs designed to help brands, retailers and their partners audit the supply chain and reduce the impact of their
products and processes on the environment.
Prompted by rising awareness of the environmental implications of the textile supply chain, firms are starting to collaborate to
eliminate toxic chemicals.
DyStar's new programs cover Restricted Substance List (RSL) development, textile mill efficiency improvement, chemical
management improvement, and environmental improvement.
The company claims they "provide the textile industry with the strongest foundation to rapidly build sustainable products and
processes while improving costs and eliminating toxic chemicals from the supply chain."
Greenpeace's Campaign Against Toxic Chemicals Environmental pressure group Greenpeace is continuing its campaign against toxic chemicals in the apparel supply chain with the release of new research that suggests traces of hazardous substances in clothing from brands such as Abercrombie & Fitch, G-Star and Calvin Klein are being released into public waterways when they are washed by consumers.
The research measures for the first time the percentage of nonylphenol ethoxylates (NPEs) which were washed out during simulated standard domestic laundering conditions for 14 clothing items.
The chemicals, used in textile manufacture, enter rivers, lakes and seas where they break down to form nonylphenol, which has hormone-disrupting properties and is harmful to human health.
Greenpeace says the apparel brands are "unknowingly polluting the public water supplies in regions and countries around the world, including those where there are restrictions or bans on the use of these chemicals."
The use of NP and NPEs in clothing manufacture has effectively been banned within the EU and similar restrictions are also in place in the US and Canada. In the EU, releases of NP/NPEs due to the washing of textile products imported from outside the EU have been estimated to constitute by far the largest source of these chemicals entering wastewater treatment facilities.
"The textile industry is still polluting. It's time the sector moved to safe alternatives to these chemicals," said Greenpeace international toxics campaigner Marietta Harjono.
"This study proves that the textile industry is creating water pollution all around the globe. While the discharges of toxic chemicals from the manufacturing process is focused where the textile are produced, the washing of the clothes and the pollution which follows are happening anywhere in the world these products are bought."
This latest research follows two 'Dirty Laundry' reports published by Greenpeace last year. The first investigated clothing suppliers in China who were found to be releasing a cocktail of chemicals into the Pearl and Yangtze River deltas, while the second detailed the presence of NPEs in 15 brands of clothing and footwear.
As a result of the subsequent global 'Detox' campaign six leading brands and retailers - Adidas, C&A, H&M, Li Ning, Nikeand Puma - have all agreed to work together to achieve the goal of zero discharge of hazardous chemicals in their supply chains by 2020.
The environmental group now wants more brands to join the Detox challenge - and is calling for "clear and ambitious" short-term deadlines for the elimination of the most hazardous chemicals.
A Pleased Psychic I am not a believer in séances, but I went to one just to see what they are like. The psychic was doing his thing and grinning from ear to ear. I assumed his merriment was due to the fact that he was fooling a gullible public and gave him a poke in the nose. You can probably guess the rest.
I was arrested for striking a happy medium.
Gozooko.com is a business technology and web hosting company. With over 20 years experience working with Fortune 500 companies the Gozooko Guy’s design, develop, deploy, and manage business technology solutions. Gozooko’s core focus is to provide affordable and efficient hosted ecommerce solutions to small and medium businesses. The past 3 years they have been working with manufacturers, wholesalers, and retailers in the apparel industry. Gozooko has data centers in the western and central US, and services customers around the globe. The Gozooko Guy’s goal is to provide our customers with easy and affordable ecommerce solutions that allow them to spend time focusing on their core business and sales, instead of working on their ecommerce solution.”Please send your questions about business and technology to
ASK MARA ......The Lingerie Maven
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store.
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address:
email@example.com. I will promptly answer and gear my answer to you personally.
Mara "Ask Andy" Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969.
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." You can ask Andy questions about Fabrics at Andy@mcpetesez.com
The "Ask Andy", "Ask Mara" & 'Ask Goozoko Guys' Columns are opinion Columns and may not necessarily reflect the views of McPete Sez
The McPete Sez Lingerie Newsletter & Women's Wear Journal