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In This
Issue
Gozooko
Nude
Prude
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Shirley
of Hollywood
Coconut
Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
Articles Of Interest
Kirk named US Trade Representative
Page 1
China's Export Tax Rebates Increase
Page 1
EJF Campaigns Against
Child Labor
Page 1
180 Sexy Halloween Show
Page 2
Retail Renovations
Page 2
McPete Sez
Mailbag
Page 2
180 Sexy Halloween Show continued
Page 3
Business & Technology
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
180 Sexy Halloween Show Continued
Page 4
UK Retail Price Index Hits Zero
Page 4
Orange County Hash House Harriers' 23rd Annual Run
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 3
Italian Government Helps
Fashion Industry
The Italian government has launched a scheme to try to help the country's
fashion sector through the current economic crisis.
Measures proposed by Economic Development Minister Claudio Scajola in Rome include a tax credit to help the production of clothing samples
and collections, and a special fund for innovative projects.
Access to credit is being tackled through the launch of a EUR1.5bn loan guarantee fund, and there will also be financing for projects
that tackle environmental and anti-counterfeiting issues.
Scajola said the aim was to "safeguard a fundamental ''Made in Italy' sector and to create conditions that allow companies to be more
competitive on international markets when the crisis ends."
The plans come after Italian textile and clothing firms called on the government to support their sector, which has been hit by a slowdown
in sales and orders.
The sector employs around one million people and last year posted a turnover of more than EUR60bn.
11/12
Business and Technology 
SEO - What
It Is And What You Need To Know About It
by the Gozooko Guys (Bryan
and Karl)
SEO stands for Search Engine Optimization. SEO is the process of improving search results for your web site in search engines such as Google and Yahoo. Improved search engine results drive more traffic to your site, and as we know more traffic means more sales.
So how does SEO work? SEO helps make your site more search engine friendly. It is accomplished by taking the urls of your site that normally looks like this
http://www.n-finiplaywear.com/product_info.php?products_id=2959, which doesn’t mean much to a search engine and turns them into this
http://www.n-finiplaywear.com/p2959/Active-2-Ply-Sports-Bra-Style-%23300/product_info.html. In the second url, the difference is the name of the item is in the title (Active 2 Ply Sports Bra). Both links will take you to the same place but to Google and Yahoo they say different things. The second url will drive more traffic to your site. Meta description and Meta keyword fields (both are considered Meta
Data) may also come into play, but not as much as they used to. Google and Yahoo caught onto how people were manipulating their systems using Meta Data and so they changed their systems to base their results off real content. It is much more difficult to “trick” the search engines than it was in the past. One of the things we have done at Gozooko to enhance SEO for our customers are to replace generic image names with product names. This increases the SEO opportunity level by 300% as each item has three thumbnail images (small, medium, large). This is all done automatically with no extra effort for our customers.
There are some things you need to watch out for with SEO’s. There are many so called Search Engine Optimizers out there looking to take your hard earned money. Some of them will tell you they have a relationship with Google and that they will make you number one in Google searches. Google states they do not have any special relationships with anyone when it comes to rankings in their search engine and you can’t pay Google to improve your spot with them. If you ask the SEO to describe how they will achieve results for you and they are not forth coming, then look somewhere else. There is no reason not to tell you how they will accomplish this because the real work is in the execution not in the method, and most people cannot execute SEO on their own.
Costs for an SEO to help you optimize your site can range from a few hundred to many thousand dollars. This can be a risky proposition no matter how much you spend because there is no guarantee of results. To help you not get taken for a ride Google has posted on their site some good questions to ask an SEO
(http://www.google.com/support/webmasters/bin/answer.py?answer=35291):
• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you offer any online marketing services or advice to complement your organic search business?
• What kind of results do you expect to see, and in what timeframe?
• How do you measure your success?
• What's your experience in my industry?
• What's your experience in my country/city?
• What's your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Gozooko customers do not have to worry about any of this as SEO is built into our Gozooko Web Services products. You pay nothing extra. Your site is fully search engine optimized. All you have to do is submit your site to Google for their site crawlers to go through your site and get into their search engines. A great feature our Gozooko product line has that many others do not is the ability to have a splash page and still get crawled by Google or Yahoo. This is important because many times a search engine will stop crawling your site if it hits a splash page, resulting in nothing getting into the search engine. We also continually enhance SEO in our product line so our customer’s results in the search engines have the opportunity to always improve.
Remember, without an SEO enhanced site you are definitely missing out on sales opportunities.
If you have any topics you would like to see addressed in this column,
or have any questions, please send us an email at GozookoGuys@gozooko.com
The 180 Sexy Halloween Show
Continued
Neal Fersht of McPete Sales showing
Shirley of Hollywood
to Carlos of Enjoyable Fantasies
Mark Behar of Delicious Sexywear with Model and
Carlos of Enjoyable Fantasies
Naomi of McPete Sales working with Dada’s Home Parties
Eddie Goldstein of Elegant Moments with Lester of R&L
Party Center and model.
Sunjay of Lingerie Cache finishing their order
David Of Mystery Costume and RIS-K Lingerie Family
Continued on Page 4
Top 10 Things Not To Say
On Your Anniversary
10. I stopped caring about anniversaries when you stopped caring about cooking.
9. Today is our what?
8. Okay, let's celebrate, but do we have to celebrate together?
7. I thought we only celebrated important events?
6. You can celebrate anniversaries with your next husband.
5. You don't like what I pick out, so I thought why bother.
4. I got you a present worth a dollar for every time you were nice to me this year. Here's a $5 gift certificate for McDonald's.
3. If you want me to pretend like I care about our anniversary, I will.
2. You want to go out to dinner? Okay, okay, I'll take you to Pizza Hut if it'll shut ya up.
1. I thought you only had to celebrate anniversaries while you were still in love.
ASK Kevin
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
The McPete Sez Lingerie Newsletter & Women's
Wear Journal
End of page 3
 
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